Marc Steinberg
University of Minnesota Press, 2012
In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West.
According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a chocolate manufacturer with savvy marketing skills, Astro Boy quickly became a cultural icon in Japan. He was the poster boy (or, in his case, “sticker boy”) both for Meiji Seika’s chocolates and for what could happen when a goggle-eyed cartoon child fell into the eager clutches of creative marketers. It was only a short step, Steinberg makes clear, from Astro Boy to Pokémon and beyond.
Steinberg traces the cultural genealogy that spawned Astro Boy to the transformations of Japanese media culture that followed—and forward to the even more profound developments in global capitalism supported by the circulation of characters like Doraemon, Hello Kitty, and Suzumiya Haruhi. He details how convergence was sparked by anime, with its astoundingly broad merchandising of images and its franchising across media and commodities. He also explains, for the first time, how the rise of anime cannot be understood properly—historically, economically, and culturally—without grasping the integral role that the media mix played from the start. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
Stephen Prince
Rutgers University Press, 2021
Deborah R. Geis and Steven F. Kruger, Editors
University of Michigan Press, 1997
Lori Merish
Duke University Press, 2017
Simone C. Drake and Dwan Henderson Simmons, editors
Duke University Press, 2020
Brooks Blevins
University of Arkansas Press, 2009
Winner, 2011 Ragsdale Award
Fernando Fabio Sanchez
Vanderbilt University Press, 2010
Sanchez argues that the seemingly hopeless cycle of violence experienced by Mexico in the 20th century, as reflected in its "crime genre," reveals a broader intrinsic cultural and political failure that suggests grave implications for the current state of crisis. Tracing the development of a national Mexican identity from the 1910 Mexican Revolution onward, Sanchez focuses on the indelible presence of violence and crime underlying the major works that contributed to a larger communal narrative.
Artful Assassins ultimately offers a panoramic overview of the evolution of Mexican arts and letters, as well as nationalism, by claiming murder and assassination as literary and cinematic motifs. The collapse of post-revolutionary political unity was presaged all along in Mexican culture, Sanchez argues. It need only to have been sought in the art of the nation.
Sharona Ben-Tov
University of Michigan Press, 1995
Philip Martin
University of Arkansas Press, 2001

Victoria Hesford
Duke University Press, 2027

Linda J. Holland-Toll
University of Wisconsin Press, 2001
Edited by Jian Xu, Glen Donnar, and Divya Garg
Hong Kong University Press, 2025
Eleanor Ty
University of Illinois Press, 2017
Bernard Mergen
University of Nevada Press, 2014
Edward Ingebretsen
University of Chicago Press, 2001
Ferenc Morton Szasz
University of Nevada Press, 2013
The advent of the Atomic Age challenged purveyors of popular culture to explain to the general public the complex scientific and social issues of atomic power. Atomic Comics examines how comic books, comic strips, and other cartoon media represented the Atomic Age from the early 1920s to the present. Through the exploits of superhero figures such as Atomic Man and Spiderman, as well as an array of nuclear adversaries and atomic-themed adventures, the public acquired a new scientific vocabulary and discovered the major controversies surrounding nuclear science. Ferenc Morton Szasz’s thoughtful analysis of the themes, content, and imagery of scores of comics that appeared largely in the United States and Japan offers a fascinating perspective on the way popular culture shaped American comprehension of the fissioned atom for more than three generations.
Michael A. Amundson
University Press of Colorado, 2004
Despite the growing interest in atomic culture and history, the body of relevant scholarship is relatively sparse. Atomic Culture opens new doors into the field by providing a substantive, engaging, and historically based consideration of the topic that will appeal to students and scholars of the Atomic Age as well as general readers.
Contributors include Michael A. Amundson, Mick Broderick, Peter Goin, John Hunner, Ferenc M. Szasz, A. Costandina Titus, Peter C. van Wyck, and Scott C. Zeman.
Celia Lam and Jackie Raphael
University of Iowa Press, 2019
Australia holds a unique place in the global scheme of fandom. Much of the media consumed by Australian audiences originates from either the United States or the United Kingdom, yet several Australian productions have also attracted international fans in their own right. This first-ever academic study of Australian fandom explores the national popular culture scene through themes of localization and globalization.
The essays within reveal how Australian audiences often seek authentic imports and eagerly embrace different cultures, examining both Hollywood’s influence on Australian fandom and Australian fan reactions to non-Western content. By shining a spotlight on Australian fandom, this book not only provides an important case study for fan studies scholars, it also helps add nuance to a field whose current literature is predominantly U.S. and U.K. focused.Contributors: Kate Ames, Ahmet Atay, Jessica Carniel, Toija Cinque, Ian Dixon, Leigh Edmonds, Sharon Elkind, Jacqui Ewart, Lincoln Geraghty, Sarah Keith, Emerald L. King, Renee Middlemost
Holly Luetkenhaus and Zoe Weinstein
University of Iowa Press, 2019
Daniel Stein
The Ohio State University Press, 2021
David L. Lewis and Laurence Goldstein, Editors
University of Michigan Press, 1983