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Presents papers which were discussed at the Arden House Conference—a conference held to establish a working relationship between sociologists at the Russell Sage Foundation and journalists of the Graduate School of Journalism of Columbia University. Both behavioral science and journalism have for a long time been concerned with some of the same major national social problems—juvenile delinquency, urban problems, race and minority group relations, international tensions, and labor relations. These papers touch on some of the barriers to communication and point to possible ways of breaking through those barriers.

Why do totalitarian propaganda such as those created in Nazi Germany and the former German Democratic Republic initially succeed, and why do they ultimately fail? Outside observers often make two serious mistakes when they interpret the propaganda of this time. First, they assume the propaganda worked largely because they were supported by a police state, that people cheered Hitler and Honecker because they feared the consequences of not doing so. Second, they assume that propaganda really succeeded in persuading most of the citizenry that the Nuremberg rallies were a reflection of how most Germans thought, or that most East Germans were convinced Marxist-Leninists. Subsequently, World War II Allies feared that rooting out Nazism would be a very difficult task. No leading scholar or politician in the West expected East Germany to collapse nearly as rapidly as it did. Effective propaganda depends on a full range of persuasive methods, from the gentlest suggestion to overt violence, which the dictatorships of the twentieth century understood well. 
     In many ways, modern totalitarian movements present worldviews that are religious in nature. Nazism and Marxism-Leninism presented themselves as explanations for all of life—culture, morality, science, history, and recreation. They provided people with reasons for accepting the status quo. Bending Spines examines the full range of persuasive techniques used by Nazi Germany and the German Democratic Republic, and concludes that both systems failed in part because they expected more of their propaganda than it was able to deliver. 
 

At first a tool to boost troop morale, the Armed Forces Network (AFN) evolved into a worldwide communications system that blended entertainment with spreading American culture and helping troops understand their missions.

Stacy Takacs traces the AFN’s role in the worldwide expansion of American-style broadcasting and illuminates its impact on how foreign audiences viewed the United States. The AFN’s transformation emerged from collaborations between military leaders, foreign governments, commercial media companies, and local communities and turned the sprawling archipelago of US military bases into a potent instrument of soft power. Yet at times shifting alliances, practical problems, and the everyday routines of military life led to problems that complicated its mission

Knowledgeable and multidimensional, Broadcasting Empire combines big-picture analysis with case studies and oral history to reveal an important but overlooked tool of American influence.