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What is wrong with American political campaigns? How could the campaign process be improved? This volume brings the expertise of leading political scientists to the public debate about campaign reform. These scholars probe the reality behind the conventional wisdom that nasty, vacuous campaigns dominated by big money and cynical media coverage are perverting our political process and alienating our citizenry.

Some of their conclusions will be startling to campaigners and critics alike. For example, "attack" advertisements prove to be no more effective than self-promotional advertisements, but are more substantive. Indeed, candidates in their advertisements and speeches focus more on policy and less on strategy and process than any major news outlet, including the New York Times. The volume suggests that, as a result, prospective voters in 1996 knew more about the candidates' issue positions than in any presidential election in decades, yet turnout and public faith in the electoral process continued to decline.

For aspiring reformers, Bartels and his colleagues provide a bracing reality check. For students and scholars of electoral politics, political communication, and voting behavior, they provide an authoritative summary and interpretation of what we know about the nature and impact of political campaigns. The insights and evidence contained in this volume should be of interest to anyone concerned about the present state and future prospects of American electoral process.

Larry M. Bartels is Professor of Politics and Public Affairs and Stuart Professor of Communications and Public Affairs in the Woodrow Wilson School, Princeton University. Lynn Vavreck is Assistant Professor of Government, Dartmouth College. Other contributors are Bruce Buchanan, Tami Buhr, Ann Crigler, John G. Geer, Kathleen Hall Jamieson, Marion Just, Daron R. Shaw, and John Zaller.

This work updates and enhances Howard Scarrow’s Canada Votes (1962) with complete election data from the constituency level through the province, region, and nation for more than a half-century of Canadian political life since the benchmark election of 1935. Frank Feigert adds a description of the circumstances of all the elections since, and he gives background descriptions of the electoral systems in each province and territory.
The result is a compendium of data and analysis that can be found nowhere else and which will be an invaluable sourcebook for students of Canadian political behavior.

Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, Capturing Campaign Effects examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects.

"Capturing Campaign Effects is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses."
--Arthur Lupia, University of Michigan

"What a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and shows how these strategies can yield important findings with terrific payoffs for our understanding of contemporary democracy. Fasten your seatbelts, folks: scholarship on elections is about to speed up thanks to this collection of great essays."
--Jon Krosnick, Stanford University

"The past decade has seen a renewed interest in understanding campaign effects. How and when do voters learn? Does the election campaign even matter at all? Capturing Campaign Effects draws on leading political scientists to address these matters. The result is a collection that will become the major reference for the study of campaigns. The lesson that emerges is that campaigns do affect voter decision making, usually for the better."
--Robert S. Erikson, Columbia University

Henry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley.

Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia.

This is a book about elections to the European Parliament, their failure to legitimate and control the exercise of power in the European Union, and the consequences of this failure for domestic politics in EU member states. It also sheds new light on why voters behave the way they do. The authors examine the 1989 Europe-wide elections with the aid of large-scale surveys fielded in all twelve member countries of the (then) European Community--placing European citizens within their institutional, political, economic, and social contexts. In particular, because three countries held national elections concurrently with the 1989 European elections, the study controls for the presence or absence of a national election context--permitting the authors to investigate electoral behavior in general, not just at European elections. Looking at such behavior while taking account of the strategic contexts within which elections are held has yielded new insights about turnout and party choice, while clarifying the crisis of legitimacy that faces the European Union. The more recent Europe-wide elections of 1994 are used to validate the findings.

This book will be of interest to political scientists interested in elections, the European Union, comparative politics, and political development.

This is the latest in the At the Polls series, in which Duke University Press has joined with the American Enterprise Institute for Public Policy Research to publish studies on the electoral process as it functions around the world. Cited by Choice for its "high standard of scholarly analysis and objectivity," the series provides both a chronicle of events and a thorough analysis of the election results.