By Andrew A. Erish
University of Texas Press, 2012
All histories of Hollywood are wrong. Why? Two words: Colonel Selig. This early pioneer laid the foundation for the movie industry that we know today. Active from 1896 to 1938, William N. Selig was responsible for an amazing series of firsts, including the first two-reel narrative film and the first two-hour narrative feature made in America; the first American movie serial with cliffhanger endings; the first westerns filmed in the West with real cowboys and Indians; the creation of the jungle-adventure genre; the first horror film in America; the first successful American newsreel (made in partnership with William Randolph Hearst); and the first permanent film studio in Los Angeles. Selig was also among the first to cultivate extensive international exhibition of American films, which created a worldwide audience and contributed to American domination of the medium.
In this book, Andrew Erish delves into the virtually untouched Selig archive at the Academy of Motion Picture Arts and Sciences Library to tell the fascinating story of this unjustly forgotten film pioneer. He traces Selig’s career from his early work as a traveling magician in the Midwest, to his founding of the first movie studio in Los Angeles in 1909, to his landmark series of innovations that still influence the film industry. As Erish recounts the many accomplishments of the man who first recognized that Southern California is the perfect place for moviemaking, he convincingly demonstrates that while others have been credited with inventing Hollywood, Colonel Selig is actually the one who most deserves that honor.
Robert J. Corber
Duke University Press, 2011
Jane Gaines
University of Minnesota Press, 1999
A redefinition of the nature of documentary film.
In documentary studies, the old distinctions between fiction and nonfiction no longer apply, as contemporary film and video artists produce works that defy classification. Coming together to make sense of these developments, the contributors to this book effectively redefine documentary studies. They trace the documentary impulse in the early detective camera, in the reenactment of battle scenes from World War I, and in the telecast of the Nevada A-bomb test in 1952. Other topics include experiments in virtual reality; the crisis of representation in anthropology; and video art and documentary work that challenge the asymmetry of the postcolonial us/them divide.
Contributors: Jenny Cool; Elizabeth Cowie, U of Kent; Faye Ginsburg, New York U; Tom Gunning, U of Chicago; Eithne Johnson; Alexandra Juhasz, Pitzer College; Neil Lerner, Davidson College; Akira Mizuta Lippit, San Francisco State U; Nancy Lutkehaus, USC; James M. Moran; Vivian Sobchack, UCLA; Linda Williams, U of California, Berkeley; Mark Williams, Dartmouth College; Mark J. P. Wolf, Concordia U, Wisconsin.Yuxin Ma
University of Wisconsin Press, 2023

Christyne Berzsenyi
Intellect Books, 2019
An analysis of the hit television series Columbo and the investigative methods of its eponymous main character.
In the iconic detective show, which aired from 1968 to 2003, Lieutenant Columbo was known for his Socratic method of rhetorical inquiry. Feigning ignorance and employing a barrage of questions about minute details, the detective enacts a persona of “antipotency,” or counter authoritativeness, to affect the villains' underestimation of his attention to inconsistencies, abductive reasoning, and rhetorical efficacy. In his predominantly dialogue-based investigations, Columbo exhausts his suspects by asking a battery of questions concerning all minor details of the case—an aggravating, tedious provocation for the killer trying to maintain innocence.
In this engaging interdisciplinary study, Christyne Berzsenyi explores the character and his influences, dissects his methods of investigation, and assesses the show’s enduring legacy in academia and popular culture. While critical and theoretical, the text is also accessible to interdisciplinary readers, practical in application, and amusing for Columbo buffs.
By Dru Jeffries
University of Texas Press, 2017
Superhero films and comic book adaptations dominate contemporary Hollywood filmmaking, and it is not just the storylines of these blockbuster spectacles that have been influenced by comics. The comic book medium itself has profoundly influenced how movies look and sound today, as well as how viewers approach them as texts. Comic Book Film Style explores how the unique conventions and formal structure of comic books have had a profound impact on film aesthetics, so that the different representational abilities of comics and film are put on simultaneous display in a cinematic work.
With close readings of films including Batman: The Movie, American Splendor, Superman, Hulk, Spider-Man 2, V for Vendetta, 300, Scott Pilgrim vs. the World, Watchmen, The Losers, and Creepshow, Dru Jeffries offers a new and more cogent definition of the comic book film as a stylistic approach rather than a genre, repositioning the study of comic book films from adaptation and genre studies to formal/stylistic analysis. He discusses how comic book films appropriate comics’ drawn imagery, vandalize the fourth wall with the use of graphic text, dissect the film frame into discrete panels, and treat time as a flexible construct rather than a fixed flow, among other things. This cinematic remediation of comic books’ formal structure and unique visual conventions, Jeffries asserts, fundamentally challenges the classical continuity paradigm and its contemporary variants, placing the comic book film at the forefront of stylistic experimentation in post-classical Hollywood.
Davis, Blair
Rutgers University Press, 2018
By Barry Keith Grant and Scott Henderson
University of Texas Press, 2019
It is hard to discuss the current film industry without acknowledging the impact of comic book adaptations, especially considering the blockbuster success of recent superhero movies. Yet transmedial adaptations are part of an evolution that can be traced to the turn of the last century, when comic strips such as “Little Nemo in Slumberland” and “Felix the Cat” were animated for the silver screen. Representing diverse academic fields, including technoculture, film studies, theater, feminist studies, popular culture, and queer studies, Comics and Pop Culture presents more than a dozen perspectives on this rich history and the effects of such adaptations.
Examining current debates and the questions raised by comics adaptations, including those around authorship, style, and textual fidelity, the contributors consider the topic from an array of approaches that take into account representations of sexuality, gender, and race as well as concepts of world-building and cultural appropriation in comics from Modesty Blaise to Black Panther. The result is a fascinating re-imagination of the texts that continue to push the boundaries of panel, frame, and popular culture.
By Lisa Kernan
University of Texas Press, 2004
Movie trailers—those previews of coming attractions before the start of a feature film—are routinely praised and reviled by moviegoers and film critics alike: "They give away too much of the movie." "They're better than the films." "They only show the spectacular parts." "They lie." "They're the best part of going to the movies." But whether you love them or hate them, trailers always serve their purpose of offering free samples of a film to influence moviegoing decision-making. Indeed, with their inclusion on videotapes, DVDs, and on the Internet, trailers are more widely seen and influential now than at any time in their history.
Starting from the premise that movie trailers can be considered a film genre, this pioneering book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. Lisa Kernan identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars. She also analyzes the trailers for twenty-seven popular Hollywood films from the classical, transitional, and contemporary eras, exploring what the rhetorical appeals within these trailers reveal about Hollywood's changing conceptions of the moviegoing audience. Kernan argues that movie trailers constitute a long-standing hybrid of advertising and cinema and, as such, are precursors to today's heavily commercialized cultural forms in which art and marketing become increasingly indistinguishable.
Ryan Powell
University of Chicago Press, 2019
Martin L. Johnson
University of Illinois Press, 2026
S. Martin Shelton
Southern Illinois University Press, 2004
Kristine Stiles
University of Chicago Press, 2016
Michael Davidson
University of Michigan Press, 2008
Sangita Gopal
University of Chicago Press, 2011
Bollywood movies have been long known for their colorful song-and-dance numbers and knack for combining drama, comedy, action-adventure, and music. But when India entered the global marketplace in the early 1990s, its film industry transformed radically. Production and distribution of films became regulated, advertising and marketing created a largely middle-class audience, and films began to fit into genres like science fiction and horror. In this bold study of what she names New Bollywood, Sangita Gopal contends that the key to understanding these changes is to analyze films’ evolving treatment of romantic relationships.
Edited by José I. Lara
Amherst College Press, 2025
By Zuzana M. Pick
University of Texas Press, 2009
Katherine Singer Kovács Book Award, Society for Cinema and Media Studies, 2011
With a cast ranging from Pancho Villa to Dolores del Río and Tina Modotti, Constructing the Image of the Mexican Revolution demonstrates the crucial role played by Mexican and foreign visual artists in revolutionizing Mexico's twentieth-century national iconography. Investigating the convergence of cinema, photography, painting, and other graphic arts in this process, Zuzana Pick illuminates how the Mexican Revolution's timeline (1910–1917) corresponds with the emergence of media culture and modernity.
Drawing on twelve foundational films from Que Viva Mexico! (1931–1932) to And Starring Pancho Villa as Himself (2003), Pick proposes that cinematic images reflect the image repertoire produced during the revolution, often playing on existing nationalist themes or on folkloric motifs designed for export. Ultimately illustrating the ways in which modernism reinvented existing signifiers of national identity, Constructing the Image of the Mexican Revolution unites historicity, aesthetics, and narrative to enrich our understanding of Mexicanidad.

Edited by Christine Rogers, Kim Munro, Liz Burke, and Catherine Gough-Brady
Intellect Books, 2023
Christina N. Baker
The Ohio State University Press, 2018
Aaron Baker
University of Illinois Press, 2003
Analysis of race, class and gender in American sports films
Since the earliest days of the silent era, American filmmakers have been drawn to the visual spectacle of sports and their compelling narratives of conflict, triumph, and individual achievement. In Contesting Identities Aaron Baker examines how these cinematic representations of sports and athletes have evolved over time--from The Pinch Hitter and Buster Keaton's College to White Men Can't Jump, Jerry Maguire, and Girlfight. He focuses on how identities have been constructed and transcended in American society since the early twentieth century.Whether depicting team or individual sports, these films return to that most American of themes, the master narrative of self-reliance. Baker shows that even as sports films tackle socially constructed identities like class, race, ethnicity, sexuality, and gender, they ultimately underscore transcendence of these identities through self-reliance.
Looking at films from almost every sporting genre--with a particular focus on movies about boxing, baseball, basketball, and football--Contesting Identities maps the complex cultural landscape depicted in American sports films and the ways in which stories about "subaltern" groups winning acceptance by the mainstream majority can serve to reinforce the values of that majority.
In addition to discussing the genre's recurring dramatic tropes, from the populist prizefighter to the hot-headed rebel to the "manly" female athlete, Baker also looks at the social and cinematic impacts of real-life sports figures from Jackie Robinson and Babe Didrikson Zaharias to Muhammad Ali and Michael Jordan.
Stanley Cavell
University of Chicago Press, 1996
Christine Leteux
University of Wisconsin Press, 2022
Bernstein, Matthew
Rutgers University Press, 1999
Controlling Hollywood features ten innovative and accessible essays that examine some of the major turning points, crises, and contradictions affecting the making and showing of Hollywood movies from the 1910s through the early 1970s. The articles included here examine landmark legal cases; various self-regulating agencies and systems in the film industry (from the National Board of Review to the ratings system); and, external to Hollywood, the religious and social interest groups and government bodies that took a strong interest in film entertainment over the decades.
Stefanie Rauch
University College London, 2025
Edited by Clara Auclair, Ian Christie, Martin L. Johnson, Tami Williams, and Colin Williamson
Lever Press, 2026
Histories of early cinema often focus on technological, social, and aesthetic developments in the medium. But cinema also posed legal challenges throughout the world and continues to do so in the era of digital media and AI. The methods used to establish and defend copyright varied across national contexts and changed over time, shaping how films were circulated and preserved. This edited volume includes essays based on conference papers given at the 17th Domitor conference and includes case studies from a range of national, historical, and cultural contexts.
The essays in this volume address an array of themes, including copyright and early intermediality, piracy and censorship, international distribution, infamy and defamation, and publicity, privacy, and rights to the image. Although these essays center the first decades of cinema, the rights they address continue to resonate today. Since intellectual property law is constantly struggling to stay abreast of technological innovation, this collection has special relevance in a new era of global production and digital technologies that is as momentous as the invention of cinema. Claiming, defining, and defending rights are returned to the spotlight as AI draws upon the past of cinema to shape its future.
By Stacey Peebles
University of Texas Press, 2017
Cormac McCarthy is renowned as the author of popular and acclaimed novels such as Blood Meridian, All the Pretty Horses, and The Road. Throughout his career, however, McCarthy has also invested deeply in writing for film and theater, an engagement with other forms of storytelling that is often overlooked. He is the author of five screenplays and two plays, and he has been significantly involved with three of the seven film adaptations of his work. In this book, Stacey Peebles offers the first extensive overview of this relatively unknown aspect of McCarthy’s writing life, including the ways in which other artists have interpreted his work for the stage and screen.
Drawing on many primary sources in McCarthy’s recently opened archive, as well as interviews, Peebles covers the 1977 televised film The Gardener’s Son; McCarthy’s unpublished screenplays from the 1980s that became the foundation for his Border Trilogy novels and No Country for Old Men; various successful and unsuccessful productions of his two plays; and all seven film adaptations of his work, including John Hillcoat’s The Road (2009) and the Coen brothers’ Oscar-winning No Country for Old Men (2007). Emerging from this narrative is the central importance of tragedy—the rich and varied portrayals of violence and suffering and the human responses to them—in all of McCarthy’s work, but especially his writing for theater and film.
Mark Gallagher
University of Texas Press, 2025
An examination of male screen sex appeal and the ways that race, ethnicity, and national origin combine with performance tools and film and television style to aid or inhibit actors’ circulation on an increasingly global stage.
Sex appeal is complicated, especially for screen actors. Looking good is not enough. Charisma and charm have to register when the camera rolls. And sexiness has to travel. Today’s heartthrobs are expected to raise temperatures all around the world.
Cosmosexuals theorizes male sex appeal as a form of capital in an age of international stardom. Screen scholar Mark Gallagher assembles a diverse cast—Idris Elba, Pedro Pascal, Simu Liu, Ryan Gosling, and more—analyzing how each actor uses his appearance, voice, and movement to perform in ways that viewers across cultural divides register as sexually appealing. Cosmosexuals also explores the intersection of global sex appeal and exoticism in historical and contemporary contexts—from the malleable racial identities of Omar Sharif and Conrad Veidt to Mads Mikkelsen’s “accented whiteness”—and assesses the barriers that confine nonwhite actors, in spite of their talent or celebrity. Far more than handsome faces and chiseled abs, male sex symbols emerge as laborers subject to disciplinary regimes steeped in patriarchy, racism, and structural inequity. As such, they have much to tell us about the economies of taste at work in the construction of screen masculinity and the terms of human desire.
McLean, Adrienne L
Rutgers University Press, 2016
Spence, Louise
Rutgers University Press, 2011
Ian Christie, Priska Morrissey, Louis Pelletier, Valentine Robert, Jean-Pierre Sirois-Trahan, and Tami Williams
Michigan Publishing Services, 2024
Karen Beckman
Duke University Press, 2010
Kathryn Bishop-Sanchez
Vanderbilt University Press, 2016
Leshu Torchin
University of Minnesota Press, 2012
Since the beginning of the conflict in 2003, more than 300,000 lives have been lost in Darfur. Players of the video game Darfur Is Dying learn this sobering fact and more as they work to ensure the survival of a virtual refugee camp. The video game not only puts players in the position of a struggling refugee, it shows them how they can take action in the real world.
Creating the Witness examines the role of film and the Internet in creating virtual witnesses to genocide over the last one hundred years. The book asks, how do visual media work to produce witnesses—audiences who are drawn into action? The argument is a detailed critique of the notion that there is a seamless trajectory from observing an atrocity to acting in order to intervene. According to Leshu Torchin, it is not enough to have a camera; images of genocide require an ideological framework to reinforce the messages the images are meant to convey. Torchin presents wide-ranging examples of witnessing and genocide, including the Armenian genocide, the Holocaust (engaging film as witness in the context of the Nuremburg trials), and the international human rights organization WITNESS and its sustained efforts to use video to publicize human rights advocacy and compel action.
From a historical and comparative approach, Torchin’s broad survey of media and the social practices around it investigates the development of popular understandings of genocide to achieve recognition and response—both political and judicial—ultimately calling on viewers to act on behalf of human rights.
Bob Ostertag
University of Illinois Press, 2008
Drawing on his intimate engagement with political conflict in Latin America and the Balkans, Ostertag identifies an art of "insurgent politics" that struggles to expand the parameters of the physical and social world. He also discusses his innovative collaborations with major modern performers, filmmakers, and artists around the world. Part memoir, part journalism, and part aesthetic manifesto, Creative Life is a dazzling set of writings from a musical artist who has worked on the cutting edge of new music for thirty years.
Edited by Steve Glassman and Maurice O'Sullivan
University of Wisconsin Press, 2001
When Joe Leaphorn and Jim Chee, Tony Hillerman’s oddly matched tribal police officers, patrol the mesas and canyons of their Navajo reservation, they join a rich traditon of Southwestern detectives. In Crime Fiction and Film in the Southwest, a group of literary critics tracks the mystery and crime novel from the Painted Desert to Death Valley and Salt Lake City. In addition, the book includes the first comprehensive bibliography of mysteries set in the Southwest and a chapter on Southwest film noir from Humphrey Bogart’s tough hood in The Petrified Forest to Russell Crowe’s hard-nosed cop in L.A. Confidential.
Philippa Gates
Rutgers University Press, 2019
Joanna Page
Duke University Press, 2009
Page focuses particularly on films associated with New Argentine Cinema, but she also discusses highly experimental films and genre movies that borrow from the conventions of crime thrillers, Westerns, and film noir. She analyzes films that have received wide international recognition alongside others that have rarely been shown outside Argentina. What unites all the films she examines is their attention to shifts in subjectivity provoked by political or economic conditions and events. Page emphasizes the paradoxes arising from the circulation of Argentine films within the same global economy they so often critique, and she argues that while Argentine cinema has been intent on narrating the collapse of the nation-state, it has also contributed to the nation’s reconstruction. She brings the films into dialogue with a broader range of issues in contemporary film criticism, including the role of national and transnational film studies, theories of subjectivity and spectatorship, and the relationship between private and public spheres.
Monica Filimon
University of Illinois Press, 2017
By Frederick Luis Aldama
University of Texas Press, 2015
Frederick Aldama’s The Cinema of Robert Rodriguez (2014) was the first full-scale study of one of the most prolific and significant Latino directors making films today. In this companion volume, Aldama enlists a corps of experts to analyze a majority of Rodriguez’s feature films, from his first break-out success El Mariachi in 1992 to Machete in 2010. The essays explore the formal and thematic features present in his films from the perspectives of industry (context, convention, and distribution), the film blueprint (auditory and visual ingredients), and consumption (ideal and real audiences). The authors illuminate the manifold ways in which Rodriguez’s films operate internally (plot, character, and event) and externally (audience perception, thought, and feeling).
The volume is divided into three parts: “Matters of Mind and Media” includes essays that use psychoanalytic and cognitive psychology to shed light on how Rodriguez’s films complicate Latino identity, as well as how they succeed in remaking audiences’ preconceptions of the world. “Narrative Theory, Cognitive Science, and Sin City: A Case Study” offers tools and models of analysis for the study of Rodriguez’s film re-creation of a comic book (on which Frank Miller was credited as codirector). “Aesthetic and Ontological Border Crossings and Borderlands” considers how Rodriguez’s films innovatively critique fixed notions of Latino identity and experience, as well as open eyes to racial injustices. As a whole, the volume demonstrates how Rodriguez’s career offers critical insights into the filmmaking industry, the creative process, and the consuming and reception of contemporary film.
Nicholas de Villiers
University of Minnesota Press, 2022
A brilliant approach to the queerness of one of Taiwan’s greatest auteurs
A critical figure in queer Sinophone cinema—and the first director ever commissioned to create a film for the permanent collection of the Louvre—Tsai Ming-liang is a major force in Taiwan cinema and global moving image art. Cruisy, Sleepy, Melancholy offers a fascinating, systematic method for analyzing the queerness of Tsai’s films.
Nicholas de Villiers argues that Tsai expands and revises the notion of queerness by engaging with the sexuality of characters who are migrants, tourists, diasporic, or otherwise displaced. Through their lack of fixed identities, these characters offer a clear challenge to the binary division between heterosexuality and homosexuality, as well as the Orientalist binary division of Asia versus the West. Ultimately, de Villiers explores how Tsai’s films help us understand queerness in terms of spatial, temporal, and sexual disorientation.
Conceiving of Tsai’s cinema as an intertextual network, Cruisy, Sleepy, Melancholy makes an important addition to scholarly work on Tsai in English. It draws on extensive interviews with the director, while also offering a complete reappraisal of Tsai’s body of work. Contributing to queer film theory and the aesthetics of displacement, Cruisy, Sleepy, Melancholy reveals striking connections between sexuality, space, and cinema.
Michael Chanan
University of Minnesota Press, 2004

Edited by Rong Yueming and Justin O’Connor
Intellect Books, 2018
Edited by Gerd Gemünden and Johannes von Moltke
University of Michigan Press, 2012
Culture in the Anteroom introduces an English-speaking readership to the full range of Siegfried Kracauer's work as novelist, architect, journalist, sociologist, historian, exile critic, and theorist of visual culture. This interdisciplinary anthology---including pieces from Miriam Bratu Hansen, Andreas Huyssen, Noah Isenberg, Lutz Koepnick, Eric Rentschler, and Heide Schlüpmann---brings together literary and film scholars, historians and art historians, sociologists, and architects to address the scope and current relevance of a body of work dedicated to investigating all aspects of modernism and modernity. The contributors approach Kracauer's writings from a variety of angles, some by placing them in dialogue with his contemporaries in Weimar Germany and the New York Intellectuals of the 1940s and '50s; others by exploring relatively unknown facets of Kracauer's oeuvre by considering his contributions to architectural history, the history of radio as well as other new media, and museum and exhibition culture.
Amelie Hastie
Duke University Press, 2007
Hastie pays particular attention to the actresses Colleen Moore and Louise Brooks and Hollywood’s first female director, Alice Guy-Blaché. From the beginning of her career, Moore worked intently to preserve a lasting place for herself as a Hollywood star, amassing collections of photos, souvenirs, and clippings as well as a dollhouse so elaborate that it drew extensive public attention. Brooks’s short essays reveal how she participated in the creation of her image as Lulu and later emerged as a critic of film stardom. The recovery of Blaché’s role in film history by feminist critics in the 1970s and 1980s was made possible by the existence of the director’s own autobiographical history. Broadening her analytical framework to include contemporary celebrities, Hastie turns to how-to manuals authored by female stars, from Zasu Pitts’s cookbook Candy Hits to Christy Turlington’s Living Yoga. She discusses how these assertions of celebrity expertise in realms seemingly unrelated to film and visual culture allow fans to prolong their experience of stardom.
Marc Francis
Duke University Press, 2026
Joan Hawkins
University of Minnesota Press, 2000
Explores what horror movies tell us about issues of taste.
Even before Jean-Luc Godard and other members of the French New Wave championed Hollywood B movies, aesthetes and cineasts relished the raw emotions of genre films. This contradiction has been particularly true of horror cinema, in which the same images and themes found in exploitation and splatter movies are also found in avant-garde and experimental films, blurring boundaries of taste and calling into question traditional distinctions between high and low culture.
In Cutting Edge, Joan Hawkins offers an original and provocative discussion of taste, trash aesthetics, and avant-garde culture of the 1960s and 1970s to reveal horror’s subversiveness as a genre. In her treatment of what she terms "art-horror" films, Hawkins examines home viewing, video collection catalogs, and fanzines for insights into what draws audiences to transgressive films. Cutting Edge provides the first extended political critique of Yoko Ono’s rarely seen Rape and shows how a film such as Franju’s Eyes without a Face can work simultaneously as an art, political, and splatter film. The rediscovery of Tod Browning’s Freaks as an art film, the "eurotrash" cinema of Jess Franco, camp cults like the one around Maria Montez, and the "cross-over" reception of Andy Warhol’s Frankenstein are all studied for what they reveal about cultural hierarchies. Looking at the low aspects of high culture and the high aspects of low culture, Hawkins scrutinizes the privilege habitually accorded "high" art-a tendency, she argues, that lets highbrow culture off the hook and removes it from the kinds of ethical and critical social discussions that have plagued horror and porn. Full of unexpected insights, Cutting Edge calls for a rethinking of high/low distinctions-and a reassigning of labels at the video store.Edited by Amanda Ann Klein and R. Barton Palmer
University of Texas Press, 2016
With sequels, prequels, remakes, spin-offs, or copies of successful films or franchises dominating film and television production, it sometimes seems as if Hollywood is incapable of making an original film or TV show. These textual pluralities or multiplicities—while loved by fans who flock to them in droves—tend to be dismissed by critics and scholars as markers of the death of high culture. Cycles, Sequels, Spin-offs, Remakes, and Reboots takes the opposite view, surveying a wide range of international media multiplicities for the first time to elucidate their importance for audiences, industrial practices, and popular culture.
The essays in this volume offer a broad picture of the ways in which cinema and television have used multiplicities to streamline the production process, and to capitalize on and exploit viewer interest in previously successful and/or sensational story properties. An impressive lineup of established and emerging scholars talk seriously about forms of multiplicity that are rarely discussed as such, including direct-to-DVD films made in Nigeria, cross-cultural Japanese horror remakes, YouTube fan-generated trailer mash-ups, and 1970s animal revenge films. They show how considering the particular bonds that tie texts to one another allows us to understand more about the audiences for these texts and why they crave a version of the same story (or character or subject) over and over again. These findings demonstrate that, far from being lowbrow art, multiplicities are actually doing important cultural work that is very worthy of serious study.