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A survey of the innovative scholarship emerging at the intersections of rhetoric, and fieldwork

A variety of research areas within rhetorical studies—including everyday and public rhetorics, space and place-based work, material and ecological approaches, environmental communication, technical communication, and critical and participatory action research, among others—have increasingly called for ethnographic fieldwork that grounds the study of rhetoric within the contexts of its use and circulation. Employing field methods more commonly used by ethnographers allows researchers to capture rhetoric in action and to observe the dynamic circumstances that shape persuasion in ordinary life.

Field Rhetoric: Ethnography, Ecology, and Engagement in the Places of Persuasion gathers new essays that describe and theorize this burgeoning transdisciplinary mode of field-based scholarship. Contributors document and support this ethnographic turn in rhetorical studies through sustained examination of the diverse trends, methods, tools, theories, practices, and possibilities for engaging in rhetorical field research.

This fascinating volume offers an introduction to these inquiries and serves as both a practical resource and theoretical foundation for scholars, teachers, and students interested in the intersection of rhetoric and field studies. Editors Candice Rai and Caroline Gottschalk Druschke have assembled scholars working in diverse field sites to map and initiate key debates on the practices, limitations, and value of rhetorical field methods and research. Working synthetically at the junction of rhetorical theory and field practices, the contributors to this collection build from myriad field-based cases to examine diverse theoretical and methodological considerations. The volume also serves as a useful reference for interdisciplinary qualitative researchers interested in doing research from a rhetorical or discursive perspective in various disciplines and fields, such as English, composition, communication, natural resources, geography, sociology, urban planning, anthropology, and more.

A critical investigation into how eugenic logics quietly animated twentieth‑century cancer rhetoric, reshaping cultural narratives of health, risk, and human worth.

Fitter, Happier: The Eugenic Strain in Twentieth-Century Cancer Rhetoric is a thought-provoking exploration of the relationship between cancer rhetoric, American ideals, and eugenic influences in the twentieth century. This groundbreaking work delves into the paradoxical interplay between acknowledging the genuine threat of cancer and the ingrained American ethos of confidence and control.

Agnew’s meticulous research traces the topic’s historical context, unveiling how cancer discourses evolved from a hushed personal concern to a public issue thanks to the rise of cancer research centers and advocacy organizations. However, she unearths a troubling dimension to these discussions—subtle yet persistent eugenic ideologies that taint cancer arguments and advocacy groups. By dissecting prevailing cancer narratives, Agnew brings into focus how ideals rooted in eliminating imperfections and embracing progress converge with concerns for safeguarding societal fitness.

Fitter, Happier scrutinizes the military origins and metaphors that permeate government policies and medical research, the transformation of cancer’s association with melancholy into a rallying cry for a positive outlook, and the nuanced implications of prevention-focused dialogues. Reflecting on the varied experiences of actual cancer patients, Agnew resists the neat assimilation of these stories into a eugenic framework. Agnew’s insights prompt readers to contemplate the societal meanings of disease and disability as well as how language constructs our shared reality.

Moving from Moneyball and Football Manager to coverage of analytics gurus like Daryl Morey, Buehler shows how a fixation on managerial moves has taken hold across the entire sports media landscape. Buehler’s chapter-by-chapter look at specific media forms illustrates different facets of the managerial craze while analyzing the related effects on what fans see, hear, and play. Throughout, Buehler explores the unsettling implications of exalting the management class and its logics, in the process arguing that sports media’s managerial lionization serves as one of the clearest reflections of major material and ideological changes taking place across culture and society.

Insightful and timely, Front Office Fantasies reveals how sports media moved the action from the field to the executive suite.