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Matthew Weiner’s Emmy-winning series Mad Men has earned wide critical acclaim in its seven seasons. What is it about these impeccably dressed men and women of midcentury Madison Avenue that fascinates us? Decades later, when Weiner’s iconic characters seem as much a thing of the past as the workday martini, why is it so easy for modern viewers to commiserate with the reserved but ambitious Peggy Olson, to jeer at Pete Campbell, and to cheer on Don Draper in his often indecorous struggles?

We are drawn to Mad Men’s dapper cast of characters, argues Elisabeth Bronfen, because, although the series has drawn praise for its depiction of the 1960s and ’70s, it speaks equally well to cultural concerns of the present. The prototypical con man, Don makes a precarious journey from poverty to fame and prosperity that maps the pursuit of moral perfectionism that features prominently throughout American cultural history. Yet a lingering sense of dissatisfaction hints that the lifestyle Don strives for may be a mere manifestation of the illusory American dream—cemented in the same collective desires Don draws on to advertise cigarettes and luxury cars by day.

"Mad Men," Death and the American Dream takes readers through the cultural fantasies that underlie characters’ motivations in this sophisticated and immensely popular television series, showing how—then as now—we turn to fantasy in the face of conflicts that cannot be resolved in political reality. Fascinating and full of accessible insights, the book will appeal to the show’s many fans, as well as anyone interested in American studies, media studies, or cultural history.

In the past twenty years, we have seen the rise of digital effects cinema in which the human performer is entangled with animation, collaged with other performers, or inserted into perilous or fantastic situations and scenery. Making Believe sheds new light on these developments by historicizing screen performance within the context of visual and special effects cinema and technological change in Hollywood filmmaking, through the silent, early sound, and current digital eras.
 
Making Believe incorporates North American film reviews and editorials, actor and crew interviews, trade and fan magazine commentary, actor training manuals, and film production publicity materials to discuss the shifts in screen acting practice and philosophy around transfiguring makeup, doubles, motion capture, and acting to absent places or characters. Along the way it considers how performers and visual and special effects crew work together, and struggle with the industry, critics, and each other to define the aesthetic value of their work, in an industrial system of technological reproduction. Bode opens our eyes to the performing illusions we love and the tensions we experience in wanting to believe in spite of our knowledge that it is all make believe in the end.
 

In Mexican Melodrama, Elena Lahr-Vivaz explores the compelling ways that new-wave Mexican directors use the tropes and themes of Golden Age films to denounce the excesses of a nation characterized as a fragmented and fictitious construct. Analyzing big hits and quiet successes of both Golden Age and new-wave cinema, the author offers in each chapter a comparative reading of films from the two eras, considering, for instance, Amores perros (Love’s a Bitch, Alejandro González Iñárritu, 2000) alongside Nosotros los pobres (We the Poor, Ismael Rodríguez, 1947). Through such readings, Lahr-Vivaz examines how new-wave directors draw from a previous generation to produce meaning in the present.

Mexico’s Golden Age of film—the period from the 1930s to the 1950s—is considered “golden” due to both the prestige of the era’s stars and the critical and popular success of the films released. Golden Age directors often turned to the tropes of melodrama and allegory to offer spectators an image of an idealized Mexico and to spur the formation of a spectatorship united through shared tears and laughter. In contrast, Lahr-Vivaz demonstrates that new-wave directors of the 1990s and 2000s use the melodramatic mode to present a vision of fragmentation and to open a space for critical resistance. In so doing, new-wave directors highlight the limitations rather than the possibilities of a unified spectatorship, and point to the need for spectators to assume a critical stance in the face of the exigencies of the present.

Written in an accessible style, Mexican Melodrama offers a timely comparative analysis of critically acclaimed films that will serve as key referents in discussions of Mexican cinema for years to come.

Setting new standards in assessing how masculinity in Argentina has been represented in film, literature, and music, this collection untangles Argentinian construction of masculinity, manhood, and gendered difference from the nineteenth century to the present. With methodologies ranging from literary analysis of novels to historical approaches to the construction and performance of gender, these essays offer a dramatic, new multidisciplinary approach to modern Argentinian masculinity.

There are hundreds of biographies of filmstars and dozens of scholarly works on acting in general. But what about the ephemeral yet indelible moments when, for a brief scene or even just a single shot, an actor’s performance triggers a visceral response in the viewer? 

 

Moment of Action delves into the mysteries of screen performance, revealing both the acting techniques and the technical apparatuses that coalesce in an instant of cinematic alchemy to create movie gold. Considering a range of acting styles while examining films as varied as Bringing Up Baby, Psycho, The Red Shoes, Godzilla, and The Bourne Identity, Murray Pomerance traces the common dynamics that work to structure the complex relationship between the act of cinematic performance and its eventual perception.  

 

Mining the spaces where subjective and objective analyses merge, Pomerance offers both a deeply personal account of film viewership and a detailed examination of the intuitive gestures, orchestrated movements, and backstage maneuvers that go into creating those phenomenal moments onscreen. Moment of Action takes us on an innovative exploration of the nexus at which the actor’s keen skills spark and kindle the audience’s receptive energies.