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An important resource for scholarly research, grey literature is relevant to every discipline. It’s also often more current than commercial publications. Unfortunately, though it provides a richness of content, this type of scholarly resource is often overlooked when conducting research. This book aims to change that, describing the importance of grey literature and offering a holistic approach to successfully integrating it into library collections. Readers will learn

• an overview of grey literature that discusses its importance to researchers, scholars, and students;
• collections policies for selection and deselection, complete with a suggested workflow;
• information about vendors, OA, and other aspects of acquisitions;
• guidance on cataloging, such as collection categories in the public-facing catalog, and preservation; and
• methods for promoting grey literature in library collections, including institutional repositories; and
• tips for marketing, branding, outreach, and best communication practices for colleagues, administrators, and patrons.

This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide

• covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter;
• shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to integrate blogs into social media;
• demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts;
• shows how to tailor messages to communicate effectively with different generations and audiences; and
• includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources.

In Jennifer Summit’s account, libraries are more than inert storehouses of written tradition; they are volatile spaces that actively shape the meanings and uses of books, reading, and the past. Considering the two-hundred-year period between 1431, which saw the foundation of Duke Humfrey’s famous library, and 1631, when the great antiquarian Sir Robert Cotton died, Memory’s Library revises the history of the modern library by focusing on its origins in medieval and early modern England.

Summit argues that the medieval sources that survive in English collections are the product of a Reformation and post-Reformation struggle to redefine the past by redefining the cultural place, function, and identity of libraries. By establishing the intellectual dynamism of English libraries during this crucial period of their development, Memory’s Library demonstrates how much current discussions about the future of libraries can gain by reexamining their past.