Dedication
Preface
Acknowledgments
Chapter One: Creating a Social Media Plan
Anita Riley Hall, User Experience Librarian, Spalding University
Chapter Two: Using Snapchat as a Marketing Tool
Ilana Kingsley, Web Librarian, University of Alaska
Chapter Three: Tumblr for Marketing and Promoting Libraries
Michelle Ashley Gohr, Assistant Librarian, Arizona State University
Chapter Four: Using Instagram in a Marketing Strategy
Ilana Kingsley, Web Librarian, University of Alaska Fairbanks
Chapter Five: Using Memes to Market Libraries
Patti L. McCall, Science Librarian, Rollins College
Chapter Six: Outreach and Marketing Using Twitter
Jose Guillermo “Memo” Cordova Silva, Instruction and Research Librarian; C. Moore, Head, Instruction & Research Services, and Amy Vecchione, Head, Web and Emerging Technologies; Boise State University
Chapter Seven: Social Media Marketing with Moving Images
Katie Buehner, Head, Rita Benton Music Library, University of Iowa
Chapter Eight: Marketing Effectively with a Blog
Gabrielle “Abby” Annala, Reference and Instruction Librarian, Loyala University
Chapter Nine: Developing a Social Media Plan for an Archives
Julia Stringfellow, University Archivist, Central Washington University
Chapter Ten: Lessons from a Newbie – Exploring Tools and Finding Help
Tina Irene Hager, Director, Betty Foster Public Library
Chapter Eleven: Choosing the Best Social Network Service for Your Library
Shae Martinez and Angie Bartula