200 books match the query 'Second Edition' and 10 start with m
Fazlur Rahman
University of Chicago Press, 2009
Major Themes of the Qur’an is Fazlur Rahman’s introduction to one of the richest texts in the history of religious thought. In this classic work, Rahman unravels the Qur’an’s complexities on themes such as God, society, revelation, and prophecy with the deep attachment of a Muslim educated in Islamic schools and the clarity of a scholar who taught for decades in the West.
“Generations of scholars have profited from [Rahman’s] pioneering scholarly work by taking the questions he raised and the directions he outlined to new destinations.”--Ebrahim Moosa, from his new foreword
“The religious future of Islam and the future of interfaith relationship . . . will be livelier and saner for the sort of Quranic centrality which Major Themes of the Qur’an exemplifies and serves.”--Kenneth Cragg, Middle East Journal
“There shines through [a] rare combination of balanced scholarly judgment and profound personal commitment. . . . [Rahman is] eager to open up the mysteries of the Qur’an to a shrinking world sorely in need of both moral regeneration and better mutual understanding.”--Patrick D. Gaffney, Journal of Religion
“I can’t think of any book more important, still, than Major Themes of the Qur’an.”--Michael Sells, author of Approaching the Qur’an
Peter J. Bowler and Iwan Rhys Morus
University of Chicago Press, 2020
T.G. Fraser, Andrew Mango, and Robert McNamara
Gingko, 2015
David M. Armstrong
University Press of Colorado, 2010
Robert Marich
Southern Illinois University Press, 2009
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the second edition of his comprehensive guidebook, Marketing to Moviegoers, veteran film and TV journalist Robert Marich plumbs the depths of the strategies and tactics used by studios to market their films to consumers. Packed with real life examples and useful data, this new edition blends practical, up-to-date information with theory to clearly explain all aspects of promoting motion pictures.
Marketing to Moviegoers: A Handbook of Strategies and Tactics takes readers carefully through all of the key components of film marketing. From creative strategy, market research, and advertising to publicity, product placement, and distribution to theaters, Marich's book covers everything film professionals need to know to mount a successful marketing campaign. Each chapter contains a wealth of useful information—including the historical background of the business, sample market research documents and advertising budgets, comments from successful industry insiders, and over thirty-five tables—and offers intriguing insight into the strategies of modern promotion.
Most other film marketing books focus mainly on marketing by independent distributors, but Marich specifically outlines the marketing methods of the six major Hollywood studios, which are notoriously secretive about these methods, while also detailing the marketing plans of the independent and foreign film sectors. In addition, he examines in depth the effectiveness of both new and old media, especially the ways in which the advent of the Internet has both helped and hindered the movie marketing process.
While many books have been written on the business-to-business aspect of film promotion, Marich's volume is one of the few that focuses on the methods used to sell motion pictures to those who truly make or break a film's success—the public.
This essential reference contains detailed examples, more than twenty illustrations, and a comprehensive glossary of marketing terms. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all film professionals and filmmaking students.
Julius M. Moravcsik
CSLI, 2016
Edited by K. P. Harrington
University of Chicago Press, 1997
M.C. Dillon
Northwestern University Press, 1997
George Lakoff
University of Chicago Press, 2002
By V. Propp
University of Texas Press, 1968