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When communication becomes the engine of white supremacist violence.

Manifesting Violence: White Terrorism, Digital Culture, and the Rhetoric of Replacement by Casey Ryan Kelly and William Joseph Sipe is a compelling exploration of how the digital world has become a fertile ground for white supremacist ideology. Through an in-depth analysis of white supremacist manifestos, online rhetoric, and the myth of “white genocide,” Kelly and Sipe uncover the disturbing ways in which digital culture facilitates the spread of racist ideology and the radicalization of individuals. By examining the language of white nationalism—calls to defend the white race, family, and children—Kelly and Sipe reveal how these messages, often disguised as entertainment or humor, gradually transform passive consumers into active participants in a dangerous ideology.

Manifesting Violence sheds light on the alarming shift from organized white supremacist groups to a decentralized digital arena where hate speech is disguised as humor and online conversations foster a culture of violence. Kelly and Sipe’s thorough investigation of this growing digital ecosystem offers a chilling glimpse into the dark underbelly of online extremism. A must-read for anyone seeking to understand the growing threat of hate-motivated violence and the urgent need to address its roots in digital culture, Kelly and Sipe offer rich insights to readers, researchers, academics, and policymakers concerned about extremism, online radicalization, and white supremacy.

This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide

• covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter;
• shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to integrate blogs into social media;
• demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts;
• shows how to tailor messages to communicate effectively with different generations and audiences; and
• includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources.