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A collection of primary source materials and original essays, Perspectives on American Book History is the first text designed for the growing number of courses in American print culture, as well as a unique supplement for courses in American literature and history. It seeks to fill the void that has developed as the expanding history of the book has moved out of the archive and scholarly journal and into the classroom. The volume includes an introductory essay by Robert A. Gross, chair of the program in the history of the book at the American Antiquarian Society, fourteen chapters composed of primary artifacts and original essays by rising scholars in the field, and an annotated bibliography of research sources. 

Chapters trace topics in American print culture from Puritan New England to the future of newspapers in a digital age. The artifacts and documents, most of which have never before been anthologized, include excerpts from readers' diaries, accounts of the printing and publishing trades, materials from the alternative press, commentaries on authorship and reading, and visual images. The essays place these primary source materials in their historical, literary, and political contexts and model the ways students might approach them. 

In addition to the editors and Robert A. Gross, the contributors are Nancy Cook, Patricia Crain, Ann Fabian, Alice Fahs, Ellen Gruber Garvey, Jen A. Huntley-Smith, Charles Johanningsmeier, Jill Lepore, Russell L. Martin, Trysh Travis, Glenn Wallach, and Susan S. Williams.

Prior to the mid-nineteenth century, most Americans “heard” rather than “read” national history. They absorbed lessons from the past more readily by attending Patriots' Day orations and anniversary commemorations than by reading expensive, multivolume works of patrician historians. By the 1840s, however, innovations in publishing led to the marketing of inexpensive, mass-produced “popular” histories that had a profound influence on historical literacy and learning in the United States. In this book, Gregory M. Pfitzer charts the rise and fall of this genre, demonstrating how and why it was born, flourished, and then became unpopular over time.

Pfitzer begins by exploring how the emergence of a new literary marketplace in the mid-nineteenth century affected the study of history in America. Publishers of popular works hoped to benefit from economies of scale by selling large numbers of inexpensive books at small profit. They hired authors with substantial literary reputations to make the past accessible to middle-class readers. The ability to write effectively for wide audiences was the only qualification for those who dominated this field. Privileging narration and effusive literary style over dispassionate prose, these artists adapted their favorite fictional and poetic conventions with an ease that suggests the degree to which history was viewed as literary art in the nineteenth century.

Beginning as a small cottage industry, popular histories sold in the hundreds of thousands by the 1890s. In an effort to illuminate the cultural conditions for this boom, Pfitzer focuses on the business of book making and book promotion. He analyzes the subscription sales techniques of book agents as well as the aggressive prepublication advertising campaigns of the publishers, including the pictorial embellishments they employed as marketing devices.

He also examines the reactions of professional historians who rejected the fictionalizing and poetic tendencies of popular history, which they equated with loose and undisciplined scholarship. Pfitzer explains how and why these professionals succeeded in challenging the authority of popular histories, and what the subsequent “unpopularity of popular history” meant for book culture and the study of history in the twentieth century.

In this innovative study of the relationship between popular print and popular attitudes toward the body, health, and disease in antebellum America, Thomas A. Horrocks focuses our attention on a publication long neglected by scholars—the almanac. 

Approaching his subject as both a historian of the book and a historian of medicine, Horrocks contends that the almanac, the most popular secular publication in America from the late eighteenth century to the first quarter of the nineteenth, both shaped and was shaped by early Americans' beliefs and practices pertaining to health and medicine. Analyzing the astrological, therapeutic, and regimen advice offered in American almanacs over two centuries, and comparing it with similar advice offered in other genres of popular print of the period, Horrocks effectively demonstrates that the almanac was a leading source of health information in America prior to the Civil War. He contends that the almanac was an integral component of a complicated, fragmented, semi-vernacular health literature of the period, and that the genre played a leading role in disseminating astrological health advice as well as shaping contemporary and future perceptions of astrology. 

In terms of therapeutic and regimen advice, Horrocks asserts that the almanac performed a complementary role, confirming and reinforcing traditional beliefs and practices. By analyzing the almanac as a cultural artifact that represents a time, a place, and a certain set of assumptions and beliefs, he demonstrates that the genre can provide a lens through which scholars may examine early American attitudes and practices concerning their health in particular and American popular culture in general.