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How social media has become a critical tool for advancing the interests of the Canadian oil industry
 

Petroturfing presents an incisive look into how Canada’s pro-oil movement has leveraged social media to rebrand the extractive economy as a positive force. Adapting its title from the concept of astroturfing, which refers to the practice of disguising political and corporate media campaigns as grassroots movements, the book exposes the consequences of this mutually informed relationship between social media and environmental politics.

Since the early 2010s, an increasingly influential network of pro-oil groups, organizations, and campaigns has harnessed social media strategies originally developed by independent environmental organizations in order to undermine resistance to the fossil fuel industry. Situating these actions within the broader oil culture wars that have developed as an outgrowth of contemporary right-wing media, Petroturfing details how this coalition of groups is working to reform the public view of oil extraction as something socially, economically, and ecologically beneficial. 

By uncovering these concerted efforts to influence the “energy consciousness,” Jordan B. Kinder reveals the deep divide between Canada’s environmentally progressive reputation and the economic interests of its layers of government and private companies operating within its borders. Drawing attention to the structures underlying online political expression, Petroturfing highlights the limitations of social media networks in the work of promoting environmental justice and contributing to a more equitable future.

How contemporary environmental struggles and resistance to pipeline development became populist struggles
 

Stunning Indigenous resistance to the Keystone XL and the Dakota Access pipelines has made global headlines in recent years. Less remarked on are the crucial populist movements that have also played a vital role in pipeline resistance. Kai Bosworth explores the influence of populism on environmentalist politics, which sought to bring together Indigenous water protectors and environmental activists along with farmers and ranchers in opposition to pipeline construction.

Here Bosworth argues that populism is shaped by the “affective infrastructures” emerging from shifts in regional economies, democratic public-review processes, and scientific controversies. With this lens, he investigates how these movements wax and wane, moving toward or away from other forms of environmental and political ideologies in the Upper Midwest. This lens also lets Bosworth place populist social movements in the critical geographical contexts of racial inequality, nationalist sentiments, ongoing settler colonialism, and global empire—crucial topics when grappling with the tensions embedded in our era’s immense environmental struggles.

Pipeline Populism reveals the complex role populism has played in shifting interpretations of environmental movements, democratic ideals, scientific expertise, and international geopolitics. Its rich data about these grassroots resistance struggles include intimate portraits of the emotional spaces where opposition is first formed. Probing the very limits of populism, Pipeline Populism presents essential work for an era defined by a wave of people-powered movements around the world.