67 books match the query 'Consumer Behavior' and 18 start with t

cover of The Anxieties of Affluence: Critiques of American Consumer Culture, 1939-1979

The Anxieties of Affluence

Critiques of American Consumer Culture, 1939-1979

Daniel Horowitz

University of Massachusetts Press, 2004

This book charts the reactions of prominent American writers to the unprecedented prosperity of the decades following World War II. It begins with an examination of Lewis Mumford's wartime call for “democratic” consumption and concludes with an analysis of the origins of President Jimmy Carter's “malaise” speech of 1979. Between these bookends, Daniel Horowitz documents a broad range of competing views, each in its own way reflective of a deep-seated ambivalence toward consumer culture.

[more]
cover of The Burden of Choice: Recommendations, Subversion, and Algorithmic Culture

The Burden of Choice

Recommendations, Subversion, and Algorithmic Culture

Jonathan Cohn

Rutgers University Press, 2019

The Burden of Choice examines how recommendations for products, media, news, romantic partners, and even cosmetic surgery operations are produced and experienced online. Fundamentally concerned with how the recommendation has come to serve as a form of control that frames a contemporary American as heteronormative, white, and well off, this book asserts that the industries that use these automated recommendations tend to ignore and obscure all other identities in the service of making the type of affluence they are selling appear commonplace. Focusing on the period from the mid-1990s to approximately 2010 (while this technology was still novel), Jonathan Cohn argues that automated recommendations and algorithms are far from natural, neutral, or benevolent. Instead, they shape and are shaped by changing conceptions of gender, sexuality, race, and class. With its cultural studies and humanities-driven methodologies focused on close readings, historical research, and qualitative analysis, The Burden of Choice models a promising avenue for the study of algorithms and culture.
[more]
cover of The Commodification of Childhood: The Children’s Clothing Industry and the Rise of the Child Consumer

The Commodification of Childhood

The Children’s Clothing Industry and the Rise of the Child Consumer

Daniel Thomas Cook

Duke University Press, 2004

In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer culture—and the commodification of childhood itself—by looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children’s clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.

The Commodification of Childhood begins with the publication of the children’s wear industry’s first trade journal, The Infants’ Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the “nature,” needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children’s clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants’ treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, The Commodification of Childhood provides a compelling argument that any consideration of “the child” must necessarily take into account how childhood came to be understood through, and structured by, a market idiom.

[more]
cover of The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

The Conquest of Cool

Business Culture, Counterculture, and the Rise of Hip Consumerism

Thomas Frank

University of Chicago Press, 1997

While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry and the men's clothing business.

"[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."—Gerald Marzorati, New York Times Book Review

"An indispensable survival guide for any modern consumer."—Publishers Weekly, starred review

"Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."—Geoff Pevere, Toronto Globe and Mail

"The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."—T. J. Jackson Lears, In These Times

"An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."—Brad Wieners, Wired Magazine

"Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."—Roger Trilling, Details
[more]
cover of The Cut of His Coat: Men, Dress, and Consumer Culture in Britain, 1860–1914

The Cut of His Coat

Men, Dress, and Consumer Culture in Britain, 1860–1914

Brent Shannon

Ohio University Press, 2006

The English middle class in the late nineteenth century enjoyed an increase in the availability and variety of material goods. With that, the visual markers of class membership and manly behavior underwent a radical change. In The Cut of His Coat: Men, Dress, and Consumer Culture in Britain, 1860–1914, Brent Shannon examines familiar novels by authors such as George Eliot, Anthony Trollope, Thomas Hughes, and H. G. Wells, as well as previously unexamined etiquette manuals, period advertisements, and fashion monthlies, to trace how new ideologies emerged as mass-produced clothes, sartorial markers, and consumer culture began to change.

While Victorian literature traditionally portrayed women as having sole control of class representations through dress and manners, Shannon argues that middle-class men participated vigorously in fashion. Public displays of their newly acquired mannerisms, hairstyles, clothing, and consumer goods redefined masculinity and class status for the Victorian era and beyond.

The Cut of His Coat probes the Victorian disavowal of men’s interest in fashion and shopping to recover men’s significant role in the representation of class through self-presentation and consumer practices.

[more]
cover of The Dialectics of Shopping

The Dialectics of Shopping

Daniel Miller

University of Chicago Press, 2001

Shopping is generally considered to be a pleasurable activity. But in reality it can often be complicated and frustrating. Daniel Miller explores the many contradictions faced by shoppers on a typical street in London, and in the process offers a sophisticated examination of the way we shop, and what it reveals about our relationships to our families and communities, as well as to the environment and the economy as a whole.

Miller's companions are mostly women who confront these contradictions as they shop. They placate their children with items that combine nutrition with taste or usefulness with style. They decide between shopping at the local store or at the impersonal, but less expensive, mall. They tell of their sympathy for environmental concerns but somehow avoid much ethical shopping. They are faced with a selection of shops whose shifts and mergers often reveal extraordinary stories of their own. Filled with entertaining—and thoroughly familiar—stories of shoppers and shops, this book will interest scholars across a broad range of disciplines.
[more]
cover of The Experience Society: Consumer Capitalism Rebooted

The Experience Society

Consumer Capitalism Rebooted

Steven Miles

Pluto Press, 2020

Airbnb, gaming, escape rooms, major sporting events: contemporary capitalism no longer demands we merely consume things, but that we buy experiences. This book is concerned with the social, cultural and personal implications of this shift.

The technologically-driven world we live in is no closer to securing the utopian ideal of a leisure society. Instead, the pursuit of leisure is often an attempt to escape our everyday existence. Exploring examples including sport, architecture, travel and social media, Steven Miles investigates how consumer culture has colonised 'experiences', revealing the ideological and psycho-social tensions at the heart of the 'experience society'.

The first critical analysis of the experience economy by a UK sociologist sheds light on capitalism's ever more sophisticated infiltration of the everyday.
[more]
cover of The Experience Society: Consumer Capitalism Rebooted

The Experience Society

Consumer Capitalism Rebooted

Steven Miles

Pluto Press, 2020

Airbnb, gaming, escape rooms, major sporting events: contemporary capitalism no longer demands we merely consume things, but that we buy experiences. This book is concerned with the social, cultural and personal implications of this shift.

The technologically-driven world we live in is no closer to securing the utopian ideal of a leisure society. Instead, the pursuit of leisure is often an attempt to escape our everyday existence. Exploring examples including sport, architecture, travel and social media, Steven Miles investigates how consumer culture has colonized 'experiences', revealing the ideological and psycho-social tensions at the heart of the 'experience society'.

The first critical analysis of the experience economy by a UK sociologist sheds light on capitalism's ever more sophisticated infiltration of the everyday.
[more]
cover of The Journal of the Association for Consumer Research, volume 6 number 3 (July 2021)

The Journal of the Association for Consumer Research, volume 6 number 3 (July 2021)

The University of Chicago Press

University of Chicago Press Journals, 2021

This is volume 6 issue 3 of The Journal of the Association for Consumer Research. The Journal of the Association for Consumer Research (JACR) publishes quarterly thematic issues exploring unique topics in consumer behavior. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research. Each issue of JACR has a well-defined theme, chosen from the broad substantive, managerial, and methodological topics relevant to understanding consumer behavior; and each issue is directed by a different team of editors who, with their relevant experience and expertise, are best poised to assemble outstanding articles around that theme.
[more]
cover of The Journal of the Association for Consumer Research, volume 6 number 4 (October 2021)

The Journal of the Association for Consumer Research, volume 6 number 4 (October 2021)

The University of Chicago Press

University of Chicago Press Journals, 2021

This is volume 6 issue 4 of The Journal of the Association for Consumer Research. The Journal of the Association for Consumer Research (JACR) publishes quarterly thematic issues exploring unique topics in consumer behavior. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research. Each issue of JACR has a well-defined theme, chosen from the broad substantive, managerial, and methodological topics relevant to understanding consumer behavior; and each issue is directed by a different team of editors who, with their relevant experience and expertise, are best poised to assemble outstanding articles around that theme.
[more]
cover of The Journal of the Association for Consumer Research, volume 7 number 1 (January 2022)

The Journal of the Association for Consumer Research, volume 7 number 1 (January 2022)

The University of Chicago Press

University of Chicago Press Journals, 2022

This is volume 7 issue 1 of The Journal of the Association for Consumer Research. The Journal of the Association for Consumer Research (JACR) publishes quarterly thematic issues exploring unique topics in consumer behavior. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research. Each issue of JACR has a well-defined theme, chosen from the broad substantive, managerial, and methodological topics relevant to understanding consumer behavior; and each issue is directed by a different team of editors who, with their relevant experience and expertise, are best poised to assemble outstanding articles around that theme.
[more]
cover of The Journal of the Association for Consumer Research, volume 7 number 2 (April 2022)

The Journal of the Association for Consumer Research, volume 7 number 2 (April 2022)

The University of Chicago Press

University of Chicago Press Journals, 2022

This is volume 7 issue 2 of The Journal of the Association for Consumer Research. The Journal of the Association for Consumer Research (JACR) publishes quarterly thematic issues exploring unique topics in consumer behavior. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research. Each issue of JACR has a well-defined theme, chosen from the broad substantive, managerial, and methodological topics relevant to understanding consumer behavior; and each issue is directed by a different team of editors who, with their relevant experience and expertise, are best poised to assemble outstanding articles around that theme.
[more]
cover of The Journal of the Association for Consumer Research, volume 7 number 3 (July 2022)

The Journal of the Association for Consumer Research, volume 7 number 3 (July 2022)

The University of Chicago Press

University of Chicago Press Journals, 2022

This is volume 7 issue 3 of The Journal of the Association for Consumer Research. The Journal of the Association for Consumer Research (JACR) publishes quarterly thematic issues exploring unique topics in consumer behavior. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research. Each issue of JACR has a well-defined theme, chosen from the broad substantive, managerial, and methodological topics relevant to understanding consumer behavior; and each issue is directed by a different team of editors who, with their relevant experience and expertise, are best poised to assemble outstanding articles around that theme.
[more]
cover of The Motherhood Business: Consumption, Communication, and Privilege

The Motherhood Business

Consumption, Communication, and Privilege

Edited by Anne Teresa Demo, Jennifer L. Borda, and Charlotte Kroløkke

University of Alabama Press, 2015

Examining how motherhood, consumption, and privilege shape identities in contemporary culture.

The Motherhood Business is a piercing collection of ten original essays that reveal the rhetoric of the motherhood industry. Focusing on the consumer life of mothers and the emerging entrepreneurship associated with motherhood, the collection considers how different forms of privilege (class, race, and nationality) inform discourses about mothering, consumption, mobility, and leisure.

The Motherhood Business follows the harried mother’s path into the anxious maelstrom of intelligent toys, healthy foods and meals, and educational choices. It also traces how some enterprising mothers leverage cultural capital and rhetorical vision to create thriving baby- and child-based businesses of their own, as evidenced by the rise of mommy bloggers and “mompreneurs”over the last decade.

Starting with the rapidly expanding global fertility market, The Motherhood Business explores the intersection of motherhood, consumption, and privilege in the context of fertility tourism, international adoption, and transnational surrogacy. The synergy between motherhood and the marketplace demonstrated across the essays affirms the stronghold of “intensive mothering ideology” in decisions over what mothers buy and how they brand their businesses even as that ideology evolves. Across diverse contexts, the volume also identifies how different forms or privilege shape how mothers construct their identities through their consumption and entrepreneurship.

Although social observers have long commented on the link between motherhood and consumerism, little has been written within the field of rhetoric. Penetrating and interdisciplinary, The Motherhood Business illuminates how consumer culture not only shapes contemporary motherhood but also changes in response to mothers who constitute a driving force of the economy.
 

[more]
cover of The Sign of the Burger: Mcdonald'S And The Culture Of Power

The Sign of the Burger

Mcdonald'S And The Culture Of Power

Joe Kincheloe

Temple University Press, 2002

"I didn't want to remain a hick from the mountains... In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990's, it became apparent that McDonald's is still considered a marker of a modern identity."

So begins a complicated journey into the power of one of the most recognizable signs of American capitalism: The Golden Arches. The Sign of the Burger examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions the world over.

While many books have offered simple complaints of the power of McDonald's, Joe Kincheloe explores the real ways McDonald's affects us. We see him as a young boy in Appalachia, watching the Golden Arches going up as the—hopeful—arrival of the modern into his rural world. And we travel with him around the world to see how this approach of the modern affects other people, either through excitement or through attempts at resisting McDonald's power, often in unfortunate ways. Through it all, Kincheloe makes clear, with lucidity and depth, the fact that McDonald's growth will in many ways determine both the nature of accepting and protesting its ever-expanding presence in our global world.

postamble();
[more]
cover of Things Worth Keeping: The Value of Attachment in a Disposable World

Things Worth Keeping

The Value of Attachment in a Disposable World

Christine Harold

University of Minnesota Press, 2020

A timely examination of the attachments we form to objects and how they might be used to reduce waste

Rampant consumerism has inundated our planet with pollution and waste. Yet attempts to create environmentally friendly forms of consumption are often co-opted by corporations looking to sell us more stuff. In Things Worth Keeping, Christine Harold investigates the attachments we form to the objects we buy, keep, and discard, and explores how these attachments might be marshaled to create less wasteful practices and balance our consumerist and ecological impulses. 

Although all economies produce waste, no system generates as much or has become so adept at hiding its excesses as today’s mode of global capitalism. This book suggests that managing the material excesses of our lives as consumers requires us to build on, rather than reject, our desire for and attraction to objects. Increasing environmental awareness on its own will be ineffective at reversing ecological devastation, Harold argues, unless it is coupled with a more thorough understanding of how and why we love the things that imbue our lives with pleasure, meaning, and utility. 

From Marie Kondo’s method for decluttering that asks whether the things in our lives “spark joy” to the advent of emotionally durable design, which seeks to reduce consumption and waste by increasing the meaningfulness of the relationship between user and product, Harold explores how consumer psychology and empathetic design can transform our perception of consumer products from disposable to interconnected. An urgent call for rethinking consumerism, Things Worth Keeping shows that by recognizing our responsibility for the things we produce, we can become better stewards of the planet.

[more]
cover of Total Market American: Race, Data, and Advertising

Total Market American

Race, Data, and Advertising

Marcel Rosa-Salas

Duke University Press, 2025

In Total Market American, Marcel Rosa-Salas explores how US advertising reinforces racial categories for profit. Through ethnographic research at advertising agencies and key industry events, Rosa-Salas highlights advertising strategy as an influential commercial arena for racial theorizing closely linked to the forms of racial knowledge prevalent in government, academia, and business. Central to her analysis is what she calls the industry’s “racial information system”—a network of practices, personnel, and technologies that institutionalize racial classification as both a predictive and persuasive tool with the aim of influencing consumer behaviors among Hispanic, Asian, and Black Americans. Within this information system, the “general market" is implicitly defined as both white and the average American while other racialized groups are classified as a “multicultural market" that sustains white normativity and monetizes racial difference. Amid demographic shifts, some brands claim to champion racial inclusivity through the rise of “total market” strategies, but Rosa-Salas shows that these techniques actually perpetuate a legacy of racial distinctions in US advertising, including within the classification algorithms that drive digital advertising and surveillance.
[more]
cover of Trams or Tailfins?: Public and Private Prosperity in Postwar West Germany and the United States

Trams or Tailfins?

Public and Private Prosperity in Postwar West Germany and the United States

Jan L. Logemann

University of Chicago Press, 2012

In the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. Since then, much has been made of a supposed “Americanization” of European consumer societies—in Germany and elsewhere. Arguing against these foggy notions, Jan L. Logemann takes a comparative look at the development of postwar mass consumption in West Germany and the United States and the emergence of discrete consumer modernities.
 
In Trams or Tailfins?, Logemann explains how the decisions made at this crucial time helped to define both of these economic superpowers in the second half of the twentieth century. While Americans splurged on private cars and bought goods on credit in suburban shopping malls, Germans rebuilt public transit and developed pedestrian shopping streets in their city centers—choices that continue to shape the quality and character of life decades later. Outlining the abundant differences in the structures of consumer society, consumer habits, and the role of public consumption in these countries, Logemann reveals the many subtle ways that the spheres of government, society, and physical space define how we live.
[more]