58 books match the query 'Mass media and culture' and 8 start with t

cover of Thanks for Watching: An Anthropological Study of Video Sharing on YouTube

Thanks for Watching

An Anthropological Study of Video Sharing on YouTube

Patricia G. Lange

University Press of Colorado, 2019

YouTube hosts one billion visitors monthly and sees more than 400 hours of video uploaded every minute. In her award winning book, Thanks for Watching, Patricia G. Lange offers an anthropological perspective on this heavily mediated social environment by analyzing videos and the emotions that motivate sharing them. She demonstrates how core concepts from anthropology—participant-observation, reciprocity, and community—apply to sociality on YouTube. Lange's book reconceptualizes and updates these concepts for video-sharing cultures.

Lange draws on 152 interviews with YouTube participants at gatherings throughout the United States, content analyses of more than 300 videos, observations of interactions on and off the site, and participant-observation. She documents how the introduction of monetization options impacted perceived opportunities for open sharing and creative exploration of personal and social messages. Lange’s book provides new insight into patterns of digital migration, YouTube’s influence on off-site interactions, and the emotional impact of losing control over images. The book also debunks traditional myths about online interaction, such as the supposed online/offline binary, the notion that anonymity always degrades public discourse, and the popular characterization of online participants as over-sharing narcissists.

YouTubers' experiences illustrate fascinating hybrid forms of contemporary sociality that are neither purely mediated nor sufficient when conducted only in person. Combining intensive ethnography, analysis of video artifacts, and Lange’s personal vlogging experiences, the book explores how YouTubers are creating a posthuman collective characterized by interaction, support, and controversy. In analyzing the tensions between YouTubers' idealistic goals of sociality and the site's need for monetization, Thanks for Watching makes crucial contributions to cultural anthropology, digital ethnography, science and technology studies, new media studies, communication, interaction design, and posthumanism.

For its perceptive analysis of video blogging for self-expression and sociality, Thanks for Watching received the Franklyn S. Haiman Award for Distinguished Scholarship in Freedom of Expression (2020), from the National Communication Association.

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cover of The Cinematic Life of the Gene

The Cinematic Life of the Gene

Jackie Stacey

Duke University Press, 2010

What might the cinema tell us about how and why the prospect of cloning disturbs our most profound ideas about gender, sexuality, difference, and the body? In The Cinematic Life of the Gene, the pioneering feminist film theorist Jackie Stacey argues that as a cultural technology of imitation, cinema is uniquely situated to help us theorize “the genetic imaginary,” the constellation of fantasies that genetic engineering provokes. Since the mid-1990s there has been remarkable innovation in genetic engineering and a proliferation of films structured by anxieties about the changing meanings of biological and cultural reproduction. Bringing analyses of several of these films into dialogue with contemporary cultural theory, Stacey demonstrates how the cinema animates the tropes and enacts the fears at the heart of our genetic imaginary. She engages with film theory; queer theories of desire, embodiment, and kinship; psychoanalytic theories of subject formation; and debates about the reproducibility of the image and the shift from analog to digital technologies.

Stacey examines the body-horror movies Alien: Resurrection and Species in light of Jean Baudrillard’s apocalyptic proclamations about cloning and “the hell of the same,” and she considers the art-house thrillers Gattaca and Code 46 in relation to ideas about imitation, including feminist theories of masquerade, postcolonial conceptualizations of mimicry, and queer notions of impersonation. Turning to Teknolust and Genetic Admiration, independent films by feminist directors, she extends Walter Benjamin’s theory of aura to draw an analogy between the replication of biological information and the reproducibility of the art object. Stacey suggests new ways to think about those who are not what they appear to be, the problem of determining identity in a world of artificiality, and the loss of singularity amid unchecked replication.

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cover of The Media Swirl: Politics, Audiovisuality, and Aesthetics

The Media Swirl

Politics, Audiovisuality, and Aesthetics

Carol Vernallis

Duke University Press, 2023

From fan-generated content on TikTok to music videos, the contemporary media landscape is becoming ever more vast, spectacular, and intense. In The Media Swirl Carol Vernallis examines short-form audiovisual media—Beyoncé’s Lemonade, brief sequences from Baz Luhrmann’s The Great Gatsby, TikTok challenges, YouTube mashups, commercials, and many other examples—to offer ways of understanding digital media. She analyzes music videos by Beyoncé, Lady Gaga, Janelle Monáe, Kendrick Lamar, Anderson .Paak, and others to outline how sound and image enhance each other and shape a viewer’s mood. Responding to today’s political-media landscape through discussions of Fox News and Presidential inaugurations, Vernallis shows how a media literacy that exceeds newscasts and campaign advertising is central to engaging with the democratic commons. Forays into industry studies, neuroscience, and ethics also inform her readings. By creating our own content and knowing what corporations, the wealthy, and the government do through media, Vernallis contends, we can create a more just world.
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cover of The Media Welfare State: Nordic Media in the Digital Era

The Media Welfare State

Nordic Media in the Digital Era

Trine Syvertsen, Gunn Enli, Ole J. Mjøs, and Hallvard Moe

University of Michigan Press, 2014

The Media Welfare State: Nordic Media in the Digital Era comprehensively addresses the central dynamics of the digitalization of the media industry in the Nordic countries—Sweden, Norway, Denmark, Finland, and Iceland—and the ways media organizations there are transforming to address the new digital environment. Taking a comparative approach, the authors provide an overview of media institutions, content, use, and policy throughout the region, focusing on the impact of information and communication technology/internet and digitalization on the Nordic media sector. Illustrating the shifting media landscape the authors draw on a wide range of cases, including developments in the press, television, the public service media institutions, and telecommunication.

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cover of The New Real: Media and Mimesis in Japan from Stereographs to Emoji

The New Real

Media and Mimesis in Japan from Stereographs to Emoji

Jonathan E. Abel

University of Minnesota Press, 2022

Unlocking a vital understanding of how literary studies and media studies overlap and are bound together

A synthetic history of new media reception in modern and contemporary Japan, The New Real positions mimesis at the heart of the media concept. Considering both mimicry and representation as the core functions of mediation and remediation, Jonathan E. Abel offers a new model for media studies while explaining the deep and ongoing imbrication of Japan in the history of new media.

From stereoscopy in the late nineteenth century to emoji at the dawn of the twenty-first, Abel presents a pioneering history of new media reception in Japan across the analog and digital divide. He argues that there are two realities created by new media: one marketed to us through advertising that proclaims better, faster, and higher-resolution connections to the real; and the other experienced by users whose daily lives and behaviors are subtly transformed by the presence and penetration of the content carried through new media. Intervening in contemporary conversations about virtuality, copyright, copycat violence, and social media, each chapter unfolds with a focus on a single medium or technology, including 3D photographs, the phonograph, television, videogames, and emoji.

By highlighting the tendency of the mediated to copy the world and the world to copy the mediated, The New Real provides a new path for analysis of media, culture, and their function in the world.

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cover of The Production of Modernization: Daniel Lerner, Mass Media, and The Passing of Traditional Society

The Production of Modernization

Daniel Lerner, Mass Media, and The Passing of Traditional Society

Authored by Hemant Shah

Temple University Press, 2011

Daniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War–era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner’s book claimed that exposure to American media messages could motivate “traditional” people in the postcolonial nations to become “modern” by cultivating empathy for American ideas, goods, and ways of life.

The Production of Modernization examines Lerner’s writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped.

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cover of The Stone and the Wireless: Mediating China, 1861–1906

The Stone and the Wireless

Mediating China, 1861–1906

Shaoling Ma

Duke University Press, 2021

In the final decades of the Manchu Qing dynasty in China, technologies such as the phonograph, telephone, telegraph, and photography were both new and foreign. In The Stone and the Wireless Shaoling Ma analyzes diplomatic diaries, early science fiction, feminist poetry, photography, telegrams, and other archival texts, and shows how writers, intellectuals, reformers, and revolutionaries theorized what media does despite lacking a vocabulary to do so. Media defines the dynamics between technologies and their social or cultural forms, between devices or communicative processes and their representations in texts and images. More than simply reexamining late Qing China's political upheavals and modernizing energies through the lens of media, Ma shows that a new culture of mediation was helping to shape the very distinctions between politics, gender dynamics, economics, and science and technology. Ma contends that mediation lies not only at the heart of Chinese media history but of media history writ large.
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cover of The Technical Delusion: Electronics, Power, Insanity

The Technical Delusion

Electronics, Power, Insanity

Jeffrey Sconce

Duke University Press, 2019

Delusions of electronic persecution have been a preeminent symptom of psychosis for over two hundred years. In The Technical Delusion Jeffrey Sconce traces the history and continuing proliferation of this phenomenon from its origins in Enlightenment anatomy to our era of global interconnectivity. While psychiatrists have typically dismissed such delusions of electronic control as arbitrary or as mere reflections of modern life, Sconce demonstrates a more complex and interdependent history of electronics, power, and insanity. Drawing on a wide array of psychological case studies, literature, court cases, and popular media, Sconce analyzes the material and social processes that have shaped historical delusions of electronic contamination, implantation, telepathy, surveillance, and immersion. From the age of telegraphy to contemporary digitality, the media emerged within such delusions to become the privileged site for imagining the merger of electronic and political power, serving as a paranoid conduit between the body and the body politic. Looking to the future, Sconce argues that this symptom will become increasingly difficult to isolate, especially as remote and often secretive powers work to further integrate bodies, electronics, and information.  
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