cover of book
 

The Production of Modernization: Daniel Lerner, Mass Media, and The Passing of Traditional Society
by Hemant Shah
Temple University Press, 2011
Cloth: 978-1-4399-0624-8 | eISBN: 978-1-4399-0626-2
Library of Congress Classification HM621.S4727 2011
Dewey Decimal Classification 303.4833

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | TOC | REQUEST ACCESSIBLE FILE
ABOUT THIS BOOK

Daniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War–era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner’s book claimed that exposure to American media messages could motivate “traditional” people in the postcolonial nations to become “modern” by cultivating empathy for American ideas, goods, and ways of life.

The Production of Modernization examines Lerner’s writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped.

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