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2026 Al Lowman Memorial Prize, Texas State Historical Association (TSHA)
2026 Bonney MacDonald Outstanding Book Award Winner, Center for the Study of the American West at West Texas A&M University (CSAW)

How West Texas business and culture molded the rise of conservatism in the United States.

Much of what we understand as modern American political conservatism was born in West Texas, where today it predominates. How did the people of such a vast region—larger than New England and encompassing big cities like Lubbock and Amarillo, as well as tiny towns from Anson to Dalhart—develop such a uniform political culture? And why and how did it go national?

Jeff Roche finds answers in the history of what he calls cowboy conservatism. Political power players matter in this story, but so do football coaches, newspaper editors, and a breakfast cereal tycoon who founded a capitalist utopia. The Conservative Frontier follows these and other figures as they promoted an ideology grounded in the entrepreneurial and proto-libertarian attitudes of nineteenth-century Texas ranchers, including a fierce devotion to both individualism and small-town notions of community responsibility. This political sensibility was in turn popularized by its association with the mythology and iconography of the cowboy as imagined in twentieth-century mass media. By the 1970s and the rise of Ronald Reagan, Roche shows, it was clear that the cowboy conservatism of West Texas had set the stage for the emergence of the New Right—the more professionalized and tech-savvy operation that dominated national conservative politics for the next quarter century.

How Tennessee reformers reconciled Southern heritage with rising nationalism, weaving the Lost Cause into the fabric of American progress and identity.

The Lost Cause and the Great War tells the stories of central Tennessee Progressive-era reformers to illustrate the fascinating broader issue of how Southerners steeped in Lost Cause Civil War mythologies simultaneously developed patriotic American fervor. Focusing on Luke Lea, a prominent politician and American army officer who attempted to capture Kaiser Wilhelm II during World War I, the book reveals the intricate interplay between three competing ideas: attachment to the memory of the Confederacy, intense American nationalism, and advocacy for progressive reforms.

Hunt shows that Lea and his contemporaries sought either to harmonize these competing loyalties or to compartmentalize them to use when needed. Through insightful accounts of Tennessee’s 1928 presidential campaign, the American Legion’s response to cuts to veteran benefits in 1933, and the redefinition of America’s global role post–World War II, Hunt shows how these reformers achieved a balance that held until the Civil Rights movement disrupted this delicate consensus.

Hunt’s rich account reveals how Lea and others like him wove national patriotism and Southern collective memory into a cohesive narrative that supported their broader Progressive goals. The book offers much to readers interested in Southern history, the Gilded Age, Prohibition, World War I, World War II, and the beginnings of the Civil Rights movement. It provides vivid examples of how collective memory and narratives shape social and political movements. General readers will discover how white Southerners who remained devoted to vindicating the Confederacy nonetheless became fervent supporters of America's growing nationalism in the early twentieth century.