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A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.

Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI to discover your hot buttons and generative AI to push them, your online world becomes an increasingly bespoke—and isolated—place. The fervid competition around personalization in digital marketing has given rise to an ecosystem of advertisers, media outlets, tech companies, and retailers who monetize your data while threatening the health of our media, discourse, and sense of community. In this urgent book, award-winning author Joseph Turow shows how we got here, and how to change direction.

The Problem with Personalization shatters common beliefs about advertising history by showing that individualized ads are not new. Today’s AI-enabled advertisers draw on past aspirations and assumptions about personalization while weaponizing data in unprecedented ways that drive social fragmentation and the disappearance of shared social reality. Informed by interviews with marketing insiders and covering the latest technology advances, Turow accessibly explains how artificial intelligence sifts through our data to tag and target us wherever we go with personalized videos, pictorial billboards, audio messages, and more. A logical next step for advertiser support is tailored entertainment and news, a shift that further destroys the common ground necessary for a functioning democracy.

A must-read for all who care about the future of public discourse, The Problem with Personalization reveals how targeted advertising has altered how we’re seen and what we see in return.

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.
 
Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, your tastes in clothing, food, location, politics, age, medical conditions, and romantic partners. As predictive AI tells firms what your hot buttons are and generative AI produces messages tailored to those buttons, your online world becomes an increasingly comfortable—and isolated—place. The fervid competition around personalization in digital marketing, now ubiquitous, has given rise to an ecosystem of advertisers, media outlets, tech companies, and retailers who monetize your data, while threatening the health of our media, our discourse, and our sense of community. In this urgent book, award-winning author Joseph Turow shows how we got here, and how to change direction.
 
The Problem with Personalization shatters common beliefs about advertising history by showing that individualizing ads is not new. Today’s high-velocity AI versions draw on past aspirations and assumptions about personalization while weaponizing it in unprecedented ways that drive social fragmentation and the disappearance of shared social reality. Informed by interviews with marketing insiders and covering the latest technology advances, Turow accessibly explains how artificial intelligence sifts our data to tag and target us wherever we go with personalized videos, pictorial billboards, audio messages, and more. A logical next step for advertiser support is tailored entertainment and news, a shift that further destroys the common ground necessary for a functioning democracy.
 
A must-read for all who care about the future of public discourse, The Problem with Personalization reveals how targeted advertising has altered how we’re seen and what we see in return.

A timely investigation of what is at stake when AI takes legal decision-making out of human hands.

Artificial intelligence is proliferating in many professions, and the legal field is no exception. In The Rule of Law After Artificial Intelligence, Katie Szilagyi investigates the philosophical and practical implications of using AI in legal spaces, beginning with several fundamental questions: What is the law supposed to do, and from where does it derive its authority? Would law still achieve these aims if automated? How might automation affect the rule of law’s integrity and democratic institutions’ operations?

Blending legal philosophy, applied case studies, and insights from both critical legal scholarship and science and technology studies, Szilagyi argues that law and storytelling are deeply connected. Through creating and contesting the law, we make sense of the information around us and generate narratives about our collective world. These narratives are not static: legal precedent evolves, and legal deliberation on hard cases can help to resolve unclear or unprecedented social issues.

Szilagyi demonstrates that technological innovations make the rule of law vulnerable because large language models and machine learning undermine the visioning function of legal narratives, collapsing exercises of legal interpretation into mere administration. Datafication of law—built on the biased data of our cultural past—threatens longstanding legal ideals, lessens the constraints against abuses of power by private actors, and hamstrings society’s ability to reach a more egalitarian future. Szilagyi argues instead for centering narratives within the law and, in turn, rediscovering the tales the law tells us about who we are.

From the telegraph to the touchscreen, how the development of binary switching transformed everyday life and changed the shape of human agency
 

The Switch traces the sudden rise of a technology that has transformed everyday life for billions of people: the binary switch. By chronicling the rapid growth of binary switching since the mid-nineteenth century, Jason Puskar contends that there is no human activity as common today as pushing a button or flipping a switch—the deceptively simple act of turning something on or off. More than a technical history, The Switch offers a cultural and political analysis of how reducing so much human action to binary alternatives has profoundly reshaped modern society.

Analyzing this history, Puskar charts the rapid shift from analog to digital across a range of devices—keyboards, cameras, guns, light switches, computers, game controls, even the “nuclear button”—to understand how nineteenth-century techniques continue to influence today’s pervasive digital technologies. In contexts that include musical performance, finger counting, machine writing, voting methods, and immersive play, Puskar shows how the switch to switching led to radically new forms of action and thought.

The innovative analysis in The Switch makes clear that binary inputs have altered human agency by making choice instantaneous, effort minimal, and effects more far-reaching than ever. In the process, it concludes, switching also fosters forms of individualism that, though empowering for many, also preserve a legacy of inequality and even domination.

A revelatory look at the people, platforms, and power struggles shaping work in the creator economy. 

More than two decades after YouTube first invited scrappy amateurs to “broadcast yourself,” social media content creation has transformed into one of the fastest growing labor markets. Today, some two hundred million people work as platform-dependent content creators, influencers, or streamers. Social media platforms boldly tout the rewards of the digital creator economy: independence, flexibility, and the chance to convert one’s ingenuity into cash. Yet the image of work in this entrepreneurial Promised Land conceals a starker reality—one marked by labor precarity, exploitation, and entrenched structural inequalities.  

In this essential work, award-winning communication scholar Brooke Erin Duffy analyzes the paradox of the “visibility bind.” On the one hand, labor devaluation and algorithmic suppression—where unseen forces and so-called “shadowbans” bury worker output—threaten to render creators invisible. On the other, excessive visibility introduces harms of its own, from scrutiny and surveillance to networked harassment. For creators at the margins—among them, creators of color, LGBTQ+ voices, and disability advocates—the bind is especially pronounced, belying the promise of a talent meritocracy. 

Drawing on extensive, in-depth interviews and more than a decade of insight, Duffy situates creators’ experiences within the broader landscapes of self-commodification and platform capitalism. But while platforms hold immense power to structure the pathways to success, creators and influencers wield newfound sway in this high-stakes visibility game. They are organizing, building solidarity, and experimenting with new forms of labor consciousness.

Refuting conventional wisdom about creator careers, Duffy illuminates the hidden labor dynamics for a class of workers shaping everything from culture and commerce to civil liberties and geopolitical conflict. The Visibility Bind reveals the price and perils for anyone who “puts themselves out there.”

For anyone interested in visual communication, a training guide for evaluating and developing visual representations for the big ideas in science and technology, essential skills for journal submissions, grant applications, and public understanding.
 
As a scientist, engineer, or other researcher, you may have written an abstract. In a paragraph, you explain the purpose of your research, your approach, the questions you have asked and answered, and your work’s impact. The abstract is a summary and an invitation—to read the paper, attend your talk, and join you in your thinking. You may even have been asked to create a visual abstract—a single image—to achieve the same goals. As a designer or public information officer, you may have had a similar brief—to explain a compelling subject with a visual for a journal cover or press release. And yet, this important skill—devising visual metaphors—isn’t typically taught. With her decades of experience creating compelling images and instructing MIT researchers, award-winning photographer and science communicator Felice C. Frankel helps readers evaluate and create their own visual abstractions.
 
Like in her other books in the Visual Elements series, on photography and design, Frankel asks readers to evaluate different choices—for example, in conveying the uncertainty of a hurricane’s path or the organization of the Standard Model for elementary particles. But in Abstraction, she offers more. With examples from science, engineering, and beyond, the book helps readers consider and evaluate the visuals around them and determine how they work and when they fail: Is this representation the best for communication? Will these abstractions encourage others to engage with my work? Will they mislead? Will they help my ideas evolve? Frankel invites researchers to think about the many meanings behind their images—and, in turn, to think more deeply about their research.

In one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters cover topics such as customer service, sales, pricing, dis­tribution, the secondary ticket market, and new ticketing technology.

"This book is the 'how to' book on ticket operations and sales management. Students utilizing this book will be prepared to sell and operate one of the most important revenue streams in sport ticketing."
—From the foreword by Rick Nichols, owner of Admissions Sport Consulting