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The practice of morality and the formation of identity among an indigenous Latin American culture are framed in a pioneering ethnography of sight that attempts to reverse the trend of anthropological fieldwork and theory overshadowing one another.

In this vital and richly detailed work, methodology and theory are treated as complementary partners as the author explores the dynamic Mayan customs of the Q'eqchi' people living in the cultural crossroads of Livingston, Guatemala. Here, Q'eqchi', Ladino, and Garifuna (Caribbean-coast Afro-Indians) societies interact among themselves and with others ranging from government officials to capitalists to contemporary tourists.

The fieldwork explores the politics of sight and incorporates a video camera operated by multiple people—the author and the Q'eqchi' people themselves—to watch unobtrusively the traditions, rituals, and everyday actions that exemplify the long-standing moral concepts guiding the Q'eqchi' in their relationships and tribulations. Sharing the camera lens, as well as the lens of ethnographic authority, allows the author to slip into the world of the Q'eqchi' and capture their moral, social, political, economic, and spiritual constructs shaped by history, ancestry, external forces, and time itself.

A comprehensive history of the Q'eqchi' illustrates how these former plantation laborers migrated to lands far from their Mayan ancestral homes to co-exist as one of several competing cultures, and what impact this had on maintaining continuity in their identities, moral codes of conduct, and perception of the changing outside world.

With the innovative use of visual methods and theories, the author's reflexive, sensory-oriented ethnographic approach makes this a study that itself becomes a reflection of the complex set of social structures embodied in its subject.

A revelatory look at the people, platforms, and power struggles shaping work in the creator economy. 

More than two decades after YouTube first invited scrappy amateurs to “broadcast yourself,” social media content creation has transformed into one of the fastest growing labor markets. Today, some two hundred million people work as platform-dependent content creators, influencers, or streamers. Social media platforms boldly tout the rewards of the digital creator economy: independence, flexibility, and the chance to convert one’s ingenuity into cash. Yet the image of work in this entrepreneurial Promised Land conceals a starker reality—one marked by labor precarity, exploitation, and entrenched structural inequalities.  

In this essential work, award-winning communication scholar Brooke Erin Duffy analyzes the paradox of the “visibility bind.” On the one hand, labor devaluation and algorithmic suppression—where unseen forces and so-called “shadowbans” bury worker output—threaten to render creators invisible. On the other, excessive visibility introduces harms of its own, from scrutiny and surveillance to networked harassment. For creators at the margins—among them, creators of color, LGBTQ+ voices, and disability advocates—the bind is especially pronounced, belying the promise of a talent meritocracy. 

Drawing on extensive, in-depth interviews and more than a decade of insight, Duffy situates creators’ experiences within the broader landscapes of self-commodification and platform capitalism. But while platforms hold immense power to structure the pathways to success, creators and influencers wield newfound sway in this high-stakes visibility game. They are organizing, building solidarity, and experimenting with new forms of labor consciousness.

Refuting conventional wisdom about creator careers, Duffy illuminates the hidden labor dynamics for a class of workers shaping everything from culture and commerce to civil liberties and geopolitical conflict. The Visibility Bind reveals the price and perils for anyone who “puts themselves out there.”