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In today’s polarized landscape, libraries face two key challenges: the difficulty of turning raw data into narratives that effectively advocate for libraries, and the ethical complexities of representing communities in these stories. McDowell’s vital toolkit empowers librarians and information professionals to transform data into ethical, compelling narratives that connect with communities and advocate for their organizations. This book teaches both the practicalities of data storytelling and introduces critical approaches that ensure stories are inclusive, socially just, and impactful. Readers will find the book essential for communicating library value to help secure funding, resources, and community support. Applying theory to real-world scenarios, chapters cover

• the dynamic interrelationships between storyteller, audience, and story which lie at the heart of storytelling;
• ways to mesh library data collection processes with long-term storytelling potential, prioritizing interaction over transaction;
• three time-honored and effective narrative strategies for organizing the informational and emotional content of library data stories, easily adaptable for any situation;
• approaches for emphasizing inclusivity and justice to ensure that library advocates can tell stories that challenge stereotypes, promote equity, and align their efforts with broader ethical and social goals;
• audience attitudes as challenges and opportunities for library data communication; and
• strategies for maintaining open and transparent public communication in the face of rampant misinformation and active disinformation campaigns.

Technical Services isn’t the hidden discipline it once was. Even so, despite all the cross-departmental interaction, misconceptions about the work are all too common. It’s incumbent on technical services staff to take a proactive approach by communicating to others their value to the library and institutional mission. Spotlighting several successful initiatives, this collection will give you the guidance to bolster communication within departments, across the library, and campus-wide. You’ll learn about

• applying the 7 principles of communities of practice to break down silos;
• software such as Trello, Basecamp, and Confluence that can improve communications workflows;
• ticketing systems and training to help frontline staff solve e-resource access problems;
• engaging faculty in collection decisions using a mix of communication channels;
• how informational classes on metadata can improve the work of staff across the library;
• supporting research data management through metadata outreach; 
• using focus groups to develop shared expectations with subject librarians;
• 4 narrative strategies to market library resources;
• using infographics as a dynamic way to illustrate progress in a collection management program;
• developing an external communication plan for a library de-selection project;
• using portfolio management to collaboratively implement new services; and
• planning a cross-departmental retreat.