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Bananas, the most frequently consumed fresh fruit in the United States, have been linked to Miss Chiquita and Carmen Miranda, "banana republics," and Banana Republic clothing stores—everything from exotic kitsch, to Third World dictatorships, to middle-class fashion. But how did the rise in banana consumption in the United States affect the banana-growing regions of Central America? In this lively, interdisciplinary study, John Soluri integrates agroecology, anthropology, political economy, and history to trace the symbiotic growth of the export banana industry in Honduras and the consumer mass market in the United States.

Beginning in the 1870s, when bananas first appeared in the U.S. marketplace, Soluri examines the tensions between the small-scale growers, who dominated the trade in the early years, and the shippers. He then shows how rising demand led to changes in production that resulted in the formation of major agribusinesses, spawned international migrations, and transformed great swaths of the Honduran environment into monocultures susceptible to plant disease epidemics that in turn changed Central American livelihoods. Soluri also looks at labor practices and workers' lives, changing gender roles on the banana plantations, the effects of pesticides on the Honduran environment and people, and the mass marketing of bananas to consumers in the United States. His multifaceted account of a century of banana production and consumption adds an important chapter to the history of Honduras, as well as to the larger history of globalization and its effects on rural peoples, local economies, and biodiversity.

A critical exploration of how Gothic tropes infiltrate wellness discourse, revealing the rhetorical forces behind our cultural obsession with food, health, and bodily control.

Disgustatory! A Gothic Rhetoric of Consumption unearths the darkness behind modern obsessions with food, health, and bodily optimization. In this provocative and richly interdisciplinary work, Jeremy Tirrell and Kate Maddalena argue that contemporary discourses around food, medicine, and the body are steeped in Gothic rhetoric—where the promise of purity and control is shadowed by monstrosity, abjection, and the uncanny.

From Soylent and nootropics to probiotics and lab-grown meat, Tirrell and Maddalena show how wellness discourse is haunted by Gothic tropes: body horror, hybridity, and existential dread. Wellness culture, they argue, is not merely pseudoscience or fraud but a complex, persuasive rhetoric that blurs science and myth, purity and decay, medicine and mysticism.

Disgustatory! offers a fresh framework: a “Gothic rhetoric of consumption” that explains why we are drawn to weird diets, digital detoxes, and miracle cures. Through case studies of strange substances and stranger practices—Reddit fasting rituals, magic dirt supplements, fecal transplants— Tirrell and Maddalena reveal how fear, fascination, and the fantasy of bodily control animate our health choices. Each chapter explores a rhetorical element—quantification, hybridity, abjection, optimization, and regulation—to show how food becomes a site of cultural anxiety and existential longing. This book will appeal to rhetoricians, scholars of science and technology studies, cultural theorists, and anyone interested in the strange intersections of health, horror, and persuasion.

A timely look into how fascist ideas permeate contemporary culture well beyond the far right

As challenges posed by climate change have intensified in the twenty-first century, right-wing figures in the United States and abroad have increasingly framed anti-immigrant, anti-Indigenous, and white-supremacist sentiments in terms of environmental survival. Everyday Ecofascism explores the insidious nature of this tendency, revealing how permutations of these perspectives in fact resonate across the political spectrum. Drawing on comparative studies of fascism writ large, Alexander Menrisky demonstrates that ecofascism is best understood not as a uniquely right-wing ideology but as a political genre that reinforces white supremacy and other forms of domination.

Presenting a view of fascism as a complex power network that plays out on scales both large and small, Menrisky shows how extremist sentiments have crept into everyday language, stories, and ideas. Through a literary and cultural studies lens, he illuminates ecofascism’s narrative patterns and their easy permeation of environmentalist discourses, from back-to-the-land movements to the resurgence of psychedelic drugs, food localism, and pandemic politics. Opposite his analysis of ecofascism in action, Menrisky sheds important light on narrative resistances to dominant conceptions of race, nation, and territory by Native, queer, and women-of-color writers who have countered ethnonationalism for generations.

Bridging past and present, Menrisky powerfully nails down the emergent concept of ecofascism and forms a basis for understanding phenomena like Covid-19, ecological utopianism, and psychedelic environmentalism that detangles ecofascist tendencies from justice-oriented visions of place-based belonging.

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A provocative look at America’s compulsion to consume and our obsession’s surprising—and strange—origins.

In a capitalist society, people sell their labor to purchase staples like food, shelter, and anxiety medication. That’s the equation of everyday economic life that we’ve always been told is true. Except, is it really that simple anymore? No matter how unmaterialistic you may think you are, odds are that deep within is a drive to consume because it feels good: books you won’t read, clothes you won’t like and might wear even less, a replacement phone whose novelty runs out as quickly as its upgrade hits the market. But what drives this impulse?

In Growth Machines, Mark Joseph Stelzner shows how today’s consumers are now programmed by a US economy intent on infinite growth to work for goods they’ve been convinced they need and conditioned to want. Stelzner establishes the gaps between economic thinking and economic reality, arguing that consumption is no longer just a reflection of needs, but rather, it reflects a need for transaction—in many cases, a treat we seek out because it feels good. We work not only to be able to consume the essentials for living, but also to consume for consumption's sake. Yet such consumption doesn’t make us happier. Stelzner traces this strange nature of consumption to an environmental source: an economy that demands growth. To keep its economy pumping, the US must keep Americans consuming. This makes Stelzner’s book an uncomfortable reflection on how we internalize our economy. To be an American is to consume; to consume is what makes America.

Examining how motherhood, consumption, and privilege shape identities in contemporary culture.

The Motherhood Business is a piercing collection of ten original essays that reveal the rhetoric of the motherhood industry. Focusing on the consumer life of mothers and the emerging entrepreneurship associated with motherhood, the collection considers how different forms of privilege (class, race, and nationality) inform discourses about mothering, consumption, mobility, and leisure.

The Motherhood Business follows the harried mother’s path into the anxious maelstrom of intelligent toys, healthy foods and meals, and educational choices. It also traces how some enterprising mothers leverage cultural capital and rhetorical vision to create thriving baby- and child-based businesses of their own, as evidenced by the rise of mommy bloggers and “mompreneurs”over the last decade.

Starting with the rapidly expanding global fertility market, The Motherhood Business explores the intersection of motherhood, consumption, and privilege in the context of fertility tourism, international adoption, and transnational surrogacy. The synergy between motherhood and the marketplace demonstrated across the essays affirms the stronghold of “intensive mothering ideology” in decisions over what mothers buy and how they brand their businesses even as that ideology evolves. Across diverse contexts, the volume also identifies how different forms or privilege shape how mothers construct their identities through their consumption and entrepreneurship.

Although social observers have long commented on the link between motherhood and consumerism, little has been written within the field of rhetoric. Penetrating and interdisciplinary, The Motherhood Business illuminates how consumer culture not only shapes contemporary motherhood but also changes in response to mothers who constitute a driving force of the economy.