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2 books match the query 'Content analysis (Communication)'
Coding Streams of Language
Techniques for the Systematic Coding of Text, Talk, and Other Verbal DataCheryl Geisler
University Press of Colorado, 2020
Coding Streams of Language is a systematic and practical research guide to coding verbal data in all its forms—written texts and oral talk, in print or online, gathered through surveys and interviews, database searches, or audio or video recordings. The thoughtful, detailed advice found in this book will help readers carry out analyses of language that are both systematic and complex. Situating themselves in the relatively new line of mixed methods research, the authors provide guidance on combining context-based inquiry with quantitative tools for examining big picture patterns that acknowledges the complexity of language use. Throughout Coding Streams of Language, exercises, points for discussion, and milestones help guide readers through an analytic project. As a supplement to the book, YouTube videos demonstrate tools and techniques.
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Michael Osborn on Metaphor and Style
Michael Osborn
Michigan State University Press, 2018
This volume features two dimensions of Michael Osborn’s work with rhetorical metaphor. The first focuses on his early efforts to develop a conception of metaphor to advance the understanding of rhetoric, while the second concerns more recent efforts to apply this enriched conception in the analysis and criticism of significant rhetorical practice. The older emphasis features four of Osborn’s more prominent published essays, revealing the personal context in which they were generated, their strengths and shortcomings, and how they may have inspired the work of others. His more recent unpublished work analyzes patterns of metaphor in the major speeches of Demosthenes, the evolution of metaphors of illness and cure in speeches across several millennia, the exploitation of the birth-death-rebirth metaphor in Riefenstahl’s masterpiece of Nazi propaganda Triumph of the Will, and the contrasting forms of spatial imagery in the speeches of Edmund Burke and Barack Obama and what these contrasts may portend.
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