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3 books match the query 'Craig, Steve'

cover of Consuming Environments: Television and Commercial Culture

Consuming Environments

Television and Commercial Culture

Michael Budd

Rutgers University Press, 1999

Whether we love it, hate it, or use it just to pass the time, most adults in the United States are watching more television than ever, up to four hours a day by some estimates. Our devotion to commercial television gives it unprecedented power in our lives.

Advertisers and television executives want us to spend as much time as we can in front of our sets, for it is access to our brains that they buy and sell. Yet the most important effect of television may be one that no one intends-accelerated destruction of the natural environment.

Consuming Environments explores how, with its portrayals of a world of simulated abundance, television has nurtured a culture of consumerism and overconsumption. The average person in the U.S. consumes more than twice the grain and ten times the oil of a citizen of Brazil or Indonesia. And people in less industrialized countries suffer while their resources are commandeered to support comfortable lifestyles in richer nations.

Using detailed examples illustrated with images from actual commercials, news broadcasts, and television shows, the authors demonstrate how ads and programs are put together in complex ways to manipulate viewers, and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment.

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cover of Consuming Environments: Television and Commercial Culture

Consuming Environments

Television and Commercial Culture

Craig, Steve

Rutgers University Press, 1999

Whether we love it, hate it, or use it just to pass the time, most adults in the United States are watching more television than ever, up to four hours a day by some estimates. Or devotion to commercial television gives it unprecedented power in our lives. 

Advertisers and television executives want us to spend as much time as we can in front of our sets, for it is access to our brains that they buy and sell. Yet the most important effect of television may be one that no one intends--accelerated destruction of the natural environment. 

Consuming Environments explores how, with its portrayals of a world of simulated abundance, television has nurtured a culture of consumerism and overconsumption. The average person in the U.S. consumes more than twice the grain and ten times the oil of a citizen in Brazil or Indonesia. And people in less industrialized countries suffer while their resources are commandeered to support comfortable lifestyles in richer nations. Using detailed examples illustrated with images from actual commercials, news broadcasts, and television shows, the authors demonstrate how ads and programs are put together in complex ways to manipulate viewers, and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment. 
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cover of Out of the Dark: A History of Radio and Rural America

Out of the Dark

A History of Radio and Rural America

Steve Craig

University of Alabama Press, 2009

From the Grand Ole Opry to the National Barn Dance, how radio changed life in rural America

Out of the Dark: A History of Radio and Rural America shows how radio—especially clear channel network stations—brought news, markets, weather, religion, and entertainment into isolated farm homes between the 1920s and 1950s, narrowing rural–urban divides while also sustaining distinctly rural tastes (e.g., barn dance music). Craig argues that battery “farm radios,” high power stations, and national networking transformed daily life, work rhythms, consumer habits, and political participation, making radio the central domestic technology of the Depression era and beyond. 

Craig blends regulatory and industry milestones, such as the Radio Act of 1927, with sociological studies, USDA extension records, FCC surveys, census tables, and rich case studies including WLS Chicago’s “National Barn Dance,” WSM Nashville’s “Grand Ole Opry,” and others. He mines audience research, diaries, program schedules, and tables that track the spread of radio. The book’s distinctive contributions include detailed charts (ownership by region; clear channel assignments) and vivid narratives of stations, formats, and personalities that connected farm families to national culture while preserving local identity. 

The book is ideal for scholars and students of US social, rural, and media history; communication policy and political communication; country and bluegrass music history; agricultural extension; and American studies. It will also engage librarians, curators, and public historians seeking context for rural collections; journalists and podcasters tracing the roots of today’s information ecosystems; and general readers interested in how radio re made community life long before the internet.

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