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6 books match the query 'License agreements'
Broadcasting Hollywood
The Struggle over Feature Films on Early TVJennifer Porst
Rutgers University Press, 2021
Empire of the Superheroes
America’s Comic Book Creators and the Making of a Billion-Dollar IndustryBy Mark Cotta Vaz
University of Texas Press, 2021
Superman may be faster than a speeding bullet, but even he can't outrun copyright law. Since the dawn of the pulp hero in the 1930s, publishers and authors have fought over the privilege of making money off of comics, and the authors and artists usually have lost. Jerry Siegel and Joe Shuster, the creators of Superman, got all of $130 for the rights to the hero.
In Empire of the Superheroes, Mark Cotta Vaz argues that licensing and litigation do as much as any ink-stained creator to shape the mythology of comic characters. Vaz reveals just how precarious life was for the legends of the industry. Siegel and Shuster—and their heirs—spent seventy years battling lawyers to regain rights to Superman. Jack Kirby and Joe Simon were cheated out of their interest in Captain America, and Kirby's children brought a case against Marvel to the doorstep of the Supreme Court. To make matters worse, the infant comics medium was nearly strangled in its crib by censorship and moral condemnation. For the writers and illustrators now celebrated as visionaries, the "golden age" of comics felt more like hard times.
The fantastical characters that now earn Hollywood billions have all-too-human roots. Empire of the Superheroes digs them up, detailing the creative martyrdom at the heart of a pop-culture powerhouse.
Licensing Digital Content
A Practical Guide for LibrariansLesley Ellen Harris
American Library Association, 2018
Licensing Digital Content
A Practical Guide for LibrariansLesley Ellen Harris
American Library Association, 2009
Owning And Using Scholarship
An Ip Handbook For TeachersKevin Smith
Assoc of College & Research Libraries, 2014
Selling the Silver Bullet
The Lone Ranger and Transmedia Brand LicensingBy Avi Santo
University of Texas Press, 2015
Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children’s properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger’s eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions.
Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters’ reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger’s decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field’s development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.