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Each week during the growing season, farmers’ markets offer up such delicious treasures as brandywine tomatoes, cosmic purple carrots, pink pearl apples, and chioggia beets—varieties of fruits and vegetables that are prized by home chefs and carefully stewarded by farmers from year to year. These are the heirlooms and the antiques of the food world, endowed with their own rich histories. While cooking techniques and flavor fads have changed from generation to generation, a Ribston Pippin apple today can taste just as flavorful as it did in the eighteenth century. But how does an apple become an antique and a tomato an heirloom? In Edible Memory, Jennifer A. Jordan examines the ways that people around the world have sought to identify and preserve old-fashioned varieties of produce. In doing so, Jordan shows that these fruits and vegetables offer a powerful emotional and physical connection to a shared genetic, cultural, and culinary past.
 
Jordan begins with the heirloom tomato, inquiring into its botanical origins in South America and its culinary beginnings in Aztec cooking to show how the homely and homegrown tomato has since grown to be an object of wealth and taste, as well as a popular symbol of the farm-to-table and heritage foods movements.  She shows how a shift in the 1940s away from open pollination resulted in a narrow range of hybrid tomato crops. But memory and the pursuit of flavor led to intense seed-saving efforts increasing in the 1970s, as local produce and seeds began to be recognized as living windows to the past. In the chapters that follow, Jordan combines lush description and thorough research as she investigates the long history of antique apples; changing tastes in turnips and related foods like kale and parsnips; the movement of vegetables and fruits around the globe in the wake of Columbus; and the poignant, perishable world of stone fruits and tropical fruit, in order to reveal the connections—the edible memories—these heirlooms offer for farmers, gardeners, chefs, diners, and home cooks. This deep culinary connection to the past influences not only the foods we grow and consume, but the ways we shape and imagine our farms, gardens, and local landscapes.
 
From the farmers’ market to the seed bank to the neighborhood bistro, these foods offer essential keys not only to our past but also to the future of agriculture, the environment, and taste. By cultivating these edible memories, Jordan reveals, we can stay connected to a delicious heritage of historic flavors, and to the pleasures and possibilities for generations of feasts to come.

McDonald's. Blockbuster Video. Jiffy Lube. Subway. Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and one out of every sixteen workers is employed by one. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream.

Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. All this firsthand experience gave him unprecedented access to the hopes and aspirations of franchisees. His book closely traces different franchisees and follows them as their dreams of wealth and independence buckle beneath the weight of frustrating logistics and contractual technicalities. Through extensive interviews and research, Birkeland not only discovers what makes franchisees succeed or fail, he uncovers the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he uncovers the numerous challenges that franchisees face in making their businesses succeed.

Lure of the Big Screen explores contexts of film exhibition and consumption in rural parts of the UK and Australia, where film theaters are often highly valued as spaces around which isolated communities can gather and interact. Going beyond national borders to highlight transnational stratifications in the rural cinema sphere, this book examines how film theaters in areas of social and economic decline are sustained by resourceful individuals and sub-commercial operating structures. Systematic analysis of cinemas in nonmetropolitan locations has yielded an original five-tiered clustering model through which Karina Aveyard recognizes a range of types between large commercial multiplexes in stable regional centers and their smallest improvised counterparts in remote settlements.

We have entered a new era of nature. What remains of the frontiers of modern thought that divided the living from the inert, subjectivity from objectivity, the apparent from the real, value from fact, and the human from the nonhuman? Can the great oppositions that presided over the modern invention of nature still claim any cogency? In Nature as Event, Didier Debaise shows how new narratives and cosmologies are necessary to rearticulate that which until now had been separated. Following William James and Alfred North Whitehead, Debaise presents a pluralistic approach to nature. What would happen if we attributed subjectivity and potential to all beings, human and nonhuman? Why should we not consider aesthetics and affect as the fabric that binds all existence? And what if the senses of importance and value were no longer understood to be exclusively limited to the human?

The attraction of a wink, a nod, a discarded snapshot—such feelings permeate our lives, yet we usually dismiss them as insubstantial or meaningless. With The Logic of the Lure, John Paul Ricco argues that it is precisely such fleeting, erotic, and even perverse experiences that will help us create a truly queer notion of ethics and aesthetics, one that recasts sociality and sexuality, place and finitude in ways suggested by the anonymity and itinerant lures of cruising. Shifting our attention from artworks to the work that art does, from subjectivity to becoming, and from static space to taking place, Ricco considers a variety of issues, including the work of Doug Ischar, Tom Burr, and Derek Jarman and the minor architecture of sex clubs, public restrooms, and alleyways.

Yves Bonnefoy, France's most important living poet, is also a literary and art critic of renown; in writing so extensively on the visual arts, he continues the critical tradition begun in the eighteenth century by Diderot and continued in succeeding centuries by Baudelaire, Apollinaire, and other leading French poets.

The sixteen essays collected here show the breadth and depth of Bonnefoy's writings on art, aesthetics, and poetics. His lyrical ruminations range across centuries and cultures, from Byzantium to postwar France, from the paintings of Piero della Francesca to the sculptures of Alberto Giacometti and the photographs of Henri Cartier-Bresson, from the Italian Giorgio Morandi to the American Edward Hopper. Always fascinated in his poetry by the nature of color and light and the power of the image, Bonnefoy continues to pursue these themes in his discussion of the lure and truth of representation. He sees the painter as a poet whose language is a visual one, and seeks to find out what visual artists can teach those who work with words. More philosophical than historical and more poetic than critical, the essays express Bonnefoy's deep sympathy for the creative process and his great passion for individual works of art.

Bonnefoy's engagement with great art in The Lure and the Truth of Painting sheds light on the philosophy of presence and being that animates his poems. This book will be welcomed by lovers of Bonnefoy's poems and by everyone interested in the creation, history, and appreciation of art.

Yves Bonnefoy's numerous books include New and Selected Poems and In the Shadow's Light, both published by the University of Chicago Press. Richard Stamelman is director of the Center for Foreign Languages, Literatures, and Cultures and professor of romance languages at Williams College. He is the author of Lost beyond Telling: Representations of Death and Absence in Modern French Poetry.

"Few exponents of contemporary French letters deserve the attention of the reading public in America more than Yves Bonnefoy. . . . [His] writings . . . are an important lighthouse on the contemporary cultural coastline."—Emily Grosholz, The Hudson Review

In the late nineteenth century, the North Woods offered people little in the way of a pleasant escape. Rather, it was a hub of production supplying industrial America with vast quantities of lumber and mineral ore. This book tells the story of how northern Minnesota, northern Wisconsin, and Michigan’s Upper Peninsula became a tourist paradise, turning a scarred countryside into the playground we know today.

Stripped of much of its timber and ore by the early 1900s, the North Woods experienced deindustrialization earlier than the Rust Belt cities that consumed its resources. In The Lure of the North Woods, Aaron Shapiro describes how residents and visitors reshaped the region from a landscape of exploitation to a vacationland. The rejuvenating North Woods profited in new ways by drawing on emerging connections between the urban and the rural, including improved transportation, promotion, recreational land use, and conservation initiatives. Shapiro demonstrates how this transformation helps explain the interwar origins of modern American environmentalism, when both the consumption of nature for pleasure and the work of the Civilian Conservation Corps in the North Woods and elsewhere led many Americans to cultivate a fresh perspective on the outdoors. At a time when travel and recreation are considered major economic forces, The Lure of the North Woods reveals how leisure—and tourism in particular—has shaped modern America.