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From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we’re fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they’re polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people’s ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services.

In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace—from their launch to the moment they became everyday products to the phase where consumers moved on to the “next big thing.” They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors’ products and services. In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value.
 

The Eisenhower administration’s intervention in Guatemala is one of the most closely studied covert operations in the history of the Cold War. Yet we know far more about the 1954 coup itself than its aftermath. This book uses the concept of “counterrevolution” to trace the Eisenhower administration’s efforts to restore U.S. hegemony in a nation whose reform governments had antagonized U.S. economic interests and the local elite.

Comparing the Guatemalan case to U.S.-sponsored counterrevolutions in Iran, the Dominican Republic, Brazil, and Chile reveals that Washington’s efforts to roll back “communism” in Latin America and elsewhere during the Cold War represented in reality a short-term strategy to protect core American interests from the rising tide of Third World nationalism.

Second edition
With a new foreword by Lynton Keith Caldwell

In Managing the Environmental Crisis William R. Mangun and Daniel H. Henning provide a balanced and comprehensive guide to the management of complex environmental and natural resource policy issues. Taking into account new developments, trends, and issues that have arisen in recent years, the authors begin with the recognition, often overlooked, that it is not the environment that needs to be managed but human action relating to the environment.
The authors review issues associated with a range of environmental policy concerns, including energy considerations, renewable and non renewable resource management, pollution control, wilderness management, and urban and regional policy. The history of these issues, recent actions pertaining to their management, difficulties associated with their continued presence, and the consequences of a failure to address these concerns are explored. Though focused on specific political issues, Mangun and Henning direct their attention to two large-scale trends—globalization and the political polarization of the environmental movement. At the level of the decision-making process, the incorporation of values—specifically addressed from multicultural and cross-disciplinary perspectives—is also discussed. International in scope, the book provides descriptions of the roles of both governmental and nongovernmental organizations in the formulations and implementation of national and global environmental policy.
This thoroughly revised second edition discusses various successes in the arenas of environmental cooperation and management strategy while pointing to the new challenges that have emerged in the last decade.

Managing the Infosphere examines the global world of communications as a mobile space that overlaps uneasily with the world of sovereign, territorial nation-states.  Drawing on their expertise in geography, political science, international relations, and communication studies, the authors investigate specific policy problems encountered when international organizations, corporations, and individual users try to "manage" a space that simultaneously contradicts and supports existing institutions and systems of governance, identity, and technology.

The authors argue that the roles of these systems in cyberspace cannot be fully understood unless they are seen as mutually constituting each other in specific historical structures, institutions, and practices.  With vision and insight, the authors look beyond the Internet to examine the entire networked world, from cell phones and satellites to global tourism and business travel.

New England once hosted large numbers of anadromous fish, which migrate between rivers and the sea. Salmon, shad, and alewives served a variety of functions within the region's preindustrial landscape, furnishing not only maritime areas but also agricultural communities with an important source of nutrition and a valued article of rural exchange.

Historian Erik Reardon argues that to protect these fish, New England's farmer-fishermen pushed for conservation measures to limit commercial fishing and industrial uses of the river. Beginning in the colonial period and continuing to the mid-nineteenth century, they advocated for fishing regulations to promote sustainable returns, compelled local millers to open their dams during seasonal fish runs, and defeated corporate proposals to erect large-scale dams. As environmentalists work to restore rivers in New England and beyond in the present day, Managing the River Commons offers important lessons about historical conservation efforts that can help guide current campaigns to remove dams and allow anadromous fish to reclaim these waters.

One of the myths about families in inner-city neighborhoods is that they are characterized by poor parenting. Sociologist Frank Furstenberg and his colleagues explode this and other misconceptions about success, parenting, and socioeconomic advantage in Managing to Make It. This unique study—the first in the MacArthur Foundation Studies on Successful Adolescent Development series—focuses on how and why youth are able to overcome social disadvantages.
Based on nearly 500 interviews and case studies of families in inner-city Philadelphia, Managing to Make It lays out in detail the creative means parents use to manage risks and opportunities in their communities. More importantly, it also depicts the strategies parents develop to steer their children away from risk and toward resources that foster positive development and lead to success.

"Indispensible to anyone concerned about breaking the cycle of poverty and helplessness among at-risk adolescents, this book has a readable, graphic style easily grasped by those unfamiliar with statistical techniques." —Library Journal

This work is an ethnohistorical investigation of the social and economic structure of the vast estates granted to the Cortés family in southern Mexico. Lolita Gutiérrez Brockington deals with landholding patterns, agricultural production, and the social organization and use of native Indian and African slave labor on these estates, thereby shedding a great deal of light on this little-known early colonial period.