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In the late 1970s, the New Christian Right emerged as a formidable political force, boldly announcing itself as a unified movement representing the views of a "moral majority." But that movement did not spring fully formed from its predecessors. American Evangelicals and the 1960s refutes the thesis that evangelical politics were a purely inflammatory backlash against the cultural and political upheaval of the decade.

            Bringing together fresh research and innovative interpretations, this book demonstrates that evangelicals actually participated in broader American developments during "the long 1960s," that the evangelical constituency was more diverse than often noted, and that the notion of right-wing evangelical politics as a backlash was a later creation serving the interests of both Republican-conservative alliances and their critics. Evangelicalism's involvement with—rather than its reaction against—the main social movements, public policy initiatives, and cultural transformations of the 1960s proved significant in its 1970s political ascendance. Twelve essays that range thematically from the oil industry to prison ministry and from American counterculture to the Second Vatican Council depict modern evangelicalism both as a religious movement with its own internal dynamics and as one fully integrated into general American history.

Winner of Greece’s National Book Award for Best Novel in 1990 and short-listed for the Aristeion European Literature Prize in 1991, Data from the Decade of the Sixties is a masterpiece by Greek author Thanassis Valtinos.

Just as Greece today struggles to adapt to a shifting political landscape, so Greece in the 1960s was convulsed by the collision of tradition and cultural transformation. In Data from the Decade of the Sixties, Valtinos assembles voices, stories, and news clips that capture the transformation of Greece, the monarchy giving way to a republic via dictatorship, the industrialization of its agricultural society, and the replacement of arranged marriages with love matches.

The many voices in this tour de force coalesce in a bricolage of documents: personal letters between friends and family, news reports, advertisements, and other written ephemera. As governments fall, sexologists, fortune-tellers, garage owners, and lonely matrons advertise their specialties and fantasies in want ads, while the young and lonely find escape within the cheap novels, movies, and gossip columns that enliven their barren existence.

Together these testimonies illuminate the tumult of 1960s Greece, where generations and values clash and Greek society struggles to adapt. Valtinos captures the pulse of a decade, portraying the spirit of the century in Greece and throughout the world.

It is often asserted that West German New Leftists "discovered the Third World" in the pivotal decade of the 1960s. Quinn Slobodian upsets that storyline by beginning with individuals from the Third World themselves: students from Africa, Asia, and Latin America who arrived on West German campuses in large numbers in the early 1960s. They were the first to mobilize German youth in protest against acts of state violence and injustice perpetrated beyond Europe and North America. The activism of the foreign students served as a model for West German students, catalyzing social movements and influencing modes of opposition to the Vietnam War. In turn, the West Germans offered the international students solidarity and safe spaces for their dissident engagements. This collaboration helped the West German students to develop a more nuanced, empathetic understanding of the Third World, not just as a site of suffering, poverty, and violence, but also as the home of politicized individuals with the capacity and will to speak in their own names.

This study examines how the multiple social, cultural, and political changes between John Kennedy’s inauguration in 1961 and the end of American involvement in Vietnam in 1973 manifested themselves in the lives of preadolescent American children.

Because the preadolescent years are, according to the child development researchers, the most formative, Joel P. Rhodes focuses on the cohort born between 1956 and 1970 who have never been quantitatively defined as a generation, but whose preadolescent world was nonetheless quite distinct from that of the “baby boomers.” Rhodes examines how this group understood the historical forces of the 1960s as children, and how they made meaning of these forces based on their developmental age. He is concerned not only with the immediate imprint of the 1960s on their young lives, but with how their perspective on the era influenced them as adults.

In the twenty-first century, why do we keep talking about the Fifties and the Sixties? The stark contrast between these decades, their concurrence with the childhood and youth of the baby boomers, and the emergence of television and rock and roll help to explain their symbolic power. In Happy Days and Wonder Years, Daniel Marcus reveals how interpretations of these decades have figured in the cultural politics of the United States since 1970.

From Ronald Reagan's image as a Fifties Cold Warrior to Bill Clinton's fandom for Elvis Presley and John F. Kennedy, politicians have invoked the Fifties and the Sixties to connect to their public. Marcus shows how films, television, music, and memoirs have responded to the political nostalgia of today, and why our entertainment remains immersed in reruns, revivals, and references to earlier times. This book offers a new understanding of how politics and popular culture have influenced our notions of the past, and how events from long ago continue to shape our understanding of the present day.

Sandy Koufax, Lenny Bruce, Bob Dylan, and Barbra Streisand first came to public attention in the early 1960s, a period Kaufman identifies as historically ripe for American Jews to reexamine their (Jewish) identities. All four achieved extraordinary success in their respective fields and became celebrities within an American context, while at the same time they were clearly identifiable as Jews—although they were perceived to be Jewish in very different ways. Kaufman investigates these celebrities’ rise to fame, the specific brand of Jewishness each one represented, and how their fans and the public at large perceived their ethnic identity as Jews. Situating Koufax, Bruce, Dylan, and Streisand within the larger history of American Jewish celebrity, Kaufman argues that the four early 1960s figures represent a turning point between celebrity Jews of the past—such as Hank Greenberg, Groucho Marx, Irving Berlin, and Fanny Brice—and those of the present, such as Jon Stewart, Matisyahu, and Natalie Portman. Providing an entry into Jewish celebrity studies, this lively narrative explores the intersection between popular celebrity and Jewish identity and thereby examines the cultural construction of Jewishness in the latter half of the twentieth century.

This is the story of the Mad Men fan phenomenon: how the show and its fans distinguished themselves in a market where it’s hard to make an impression, not unlike the driven ad execs at the center of the show. In this book, four media psychologists who also just happen to be dedicated Mad Men fans explore how the show’s viewers make meaning from fictional drama. The authors also interviewed several contemporary advertising industry professionals, getting their inside view of the business in its modern guise and what they make of the show’s vision of their past. The result is cutting-edge psychological research that crunches and codes online fan commentary to understand the ways that people use the show to debate complex social issues, from sex and alcohol to gender roles, parenting, and advertising itself. What do the 1960s mean to us today, and how well does the twenty-first century measure up against that famously turbulent decade? Which characters do fans identify with—and which ones do they love to hate? How would fans unfurl the Mad Men storylines if they were in charge? What makes a good man, and has it changed over time? How should husbands and wives treat each other, and how should parents treat their children?

In answering these questions, the authors explore not just the online commentary but also Mad Men fans’ fan fiction, cosplay, cocktail making, and vintage furniture collecting. Whether tweeting as one of the main characters (or just a lowly mail clerk), setting Peggy up with the man who’ll treat her right, or figuring out just which “Mad Man” they are at heart, fans integrate the show into their lives and use it to make sense of their own choices in work, leisure, and love.

Matthew Weiner’s Emmy-winning series Mad Men has earned wide critical acclaim in its seven seasons. What is it about these impeccably dressed men and women of midcentury Madison Avenue that fascinates us? Decades later, when Weiner’s iconic characters seem as much a thing of the past as the workday martini, why is it so easy for modern viewers to commiserate with the reserved but ambitious Peggy Olson, to jeer at Pete Campbell, and to cheer on Don Draper in his often indecorous struggles?

We are drawn to Mad Men’s dapper cast of characters, argues Elisabeth Bronfen, because, although the series has drawn praise for its depiction of the 1960s and ’70s, it speaks equally well to cultural concerns of the present. The prototypical con man, Don makes a precarious journey from poverty to fame and prosperity that maps the pursuit of moral perfectionism that features prominently throughout American cultural history. Yet a lingering sense of dissatisfaction hints that the lifestyle Don strives for may be a mere manifestation of the illusory American dream—cemented in the same collective desires Don draws on to advertise cigarettes and luxury cars by day.

"Mad Men," Death and the American Dream takes readers through the cultural fantasies that underlie characters’ motivations in this sophisticated and immensely popular television series, showing how—then as now—we turn to fantasy in the face of conflicts that cannot be resolved in political reality. Fascinating and full of accessible insights, the book will appeal to the show’s many fans, as well as anyone interested in American studies, media studies, or cultural history.

As editor of Modern Age in the 1960s, Eugene Davidson introduced each quarterly issue with a thought-provoking contemplation of one or another of the decade's dizzying events. Gathered together here for the first time, the essays in Reflections on a Disruptive Decade present an intellectual conservative's perspective on an era which, because it underscores so many of the political divisions still with us today, continues to hold our fascination.

Davidson deals with the marvelous but confused realm of post-1945 international politics, in which the American people faced a new enemy, one often baffling and terrifying. The Cuban missile crisis was probably the most uncertain moment in foreign policy during this century. Although the crisis was resolved without bloodshed, there was intense danger of irrationality, for the Russians foolhardily had sent nuclear missiles to Cuba.

Other topics Davidson addresses are the Civil Rights movement, the policies and programs of Lyndon Johnson's Great Society, and the East-West battles of ideology and arms in Europe, Vietnam, and the Middle East. With remarkable shrewdness, Davidson illuminates many contradictions and excesses of the decade's liberal ascendancy, and presciently detects signs pointing to a resurgence of the nation's conservative forces.

Although more than thirty years have passed, Davidson's essays still contain great clarity, and his appraisals are still keen. Reflections on a Disruptive Decade is a truly remarkable addition to the work of this distinguished scholar.

More than any other decade, the sixties capture our collective cultural imagination. And while many Americans can immediately imagine the sound of Martin Luther King Jr. declaring “I have a dream!” or envision hippies placing flowers in gun barrels, the revolutionary sixties resonates around the world: China’s communist government inaugurated a new cultural era, African nations won independence from colonial rule, and students across Europe took to the streets, calling for an end to capitalism, imperialism, and the Vietnam War.

In this innovative work, James Meyer turns to art criticism, theory, memoir, and fiction to examine the fascination with the long sixties and contemporary expressions of these cultural memories across the globe. Meyer draws on a diverse range of cultural objects that reimagine this revolutionary era stretching from the 1950s to the 1970s, including reenactments of civil rights, antiwar, and feminist marches, paintings, sculptures, photographs, novels, and films. Many of these works were created by artists and writers born during the long Sixties who were driven to understand a monumental era that they missed. These cases show us that the past becomes significant only in relation to our present, and our remembered history never perfectly replicates time past. This, Meyer argues, is precisely what makes our contemporary attachment to the past so important: it provides us a critical opportunity to examine our own relationship to history, memory, and nostalgia.
 

While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry and the men's clothing business.

"[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."—Gerald Marzorati, New York Times Book Review

"An indispensable survival guide for any modern consumer."—Publishers Weekly, starred review

"Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."—Geoff Pevere, Toronto Globe and Mail

"The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."—T. J. Jackson Lears, In These Times

"An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."—Brad Wieners, Wired Magazine

"Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."—Roger Trilling, Details

How can we make sense of the fact that after decades of right-wing political mobilizing the major social changes wrought by the Sixties are more than ever part of American life? The World the Sixties Made, the first academic collection to treat the last quarter of the twentieth century as a distinct period of U.S. history, rebuts popular accounts that emphasize a conservative ascendancy. The essays in this volume survey a vast historical terrain to tease out the meaning of the not-so-long ago. They trace the ways in which recent U.S. culture and politics continue to be shaped by the legacy of the New Left's social movements, from feminism to gay liberation to black power. Together these essays demonstrate that the America that emerged in the 1970s was a nation profoundly, even radically democratized.

Tomorrow Never Knows takes us back to the primal scene of the 1960s and asks: what happened when young people got high and listened to rock as if it really mattered—as if it offered meaning and sustenance, not just escape and entertainment? What did young people hear in the music of Dylan, Hendrix, or the Beatles? Bromell's pursuit of these questions radically revises our understanding of rock, psychedelics, and their relation to the politics of the 60s, exploring the period's controversial legacy, and the reasons why being "experienced" has been an essential part of American youth culture to the present day.

Utopia Limited is an original, engaging account of how postmodernism emerged from the political and cultural upheaval of the 1960s. Marianne DeKoven argues that aspects of sixties radical politics and culture simultaneously embodied the full, final flowering of the modern and the beginning of the postmodern. Analyzing classic sixties texts, DeKoven shows where the utopian master narratives underlying the radical and countercultural movements gave way to the “utopia limited” of the postmodern as a range of competing political values and desires came to the fore. She identifies the pivots where the modern was superseded by the nascent postmodern: where modern mass culture was replaced by postmodern popular culture, modern egalitarianism morphed into postmodern populism, and modern individualism fragmented into postmodern politics and cultures of subjectivity.

DeKoven rigorously analyzes a broad array of cultural and political texts important in the sixties—from popular favorites such as William S. Burroughs’s Naked Lunch to political manifestoes including The Port Huron Statement, the founding document of SDS (Students for a Democratic Society). She examines texts that overtly discuss the conflict in Vietnam, Black Power, and second-wave feminism—including Frances FitzGerald’s Fire in the Lake, James Baldwin’s The Fire Next Time, and Shulamith Firestone’s The Dialectic of Sex; experimental pieces such as The Living Theatre’s Paradise Now; influential philosophical works including Roland Barthes’s Mythologies and Herbert Marcuse’s One-Dimensional Man; and explorations of Las Vegas, the prime location of postmodernity. Providing extensive annotated bibliographies on both the sixties and postmodernism, Utopia Limited is an invaluable resource for understanding the impact of that tumultuous decade on the present.