Foreword to the Second Edition
Preface to the Second Edition
Acknowledgments
Introduction
Chapter 1: The Assumption of Culture
The idea of culture
Making culture visible
The invention of culture
Chapter 2: Culture as Creativity
Fieldwork is work in the field
The ambiguity of “culture”
The wax museum
“Road belong culture”
Chapter 3: The Power of Invention
Invention is culture
Control
The necessity of invention
The magic of advertising
Chapter 4: The Invention of Self
An important message for you about the makers of time
Learning personality
On “doing your own thing”: The world of immanent humanity
Learning humanity
Chapter 5: The Invention of Society
Cultural “change”: Social convention as inventive flow
The invention of language
The invention of society
The rise of civilizations
Chapter 6: The Invention of Anthropology
The allegory of man
Controlling culture
Controlling nature
The end of synthetic anthropology
Index