cover of book
 

Wide Awake in the Windy City: Celebrating a Century of Excellence at Northwestern University's Kellogg School of Management
by Matt Golosinski
edited by Richard P. Honack
Northwestern University Press, 2008
Cloth: 978-0-8101-2504-9 | eISBN: 978-0-8101-6338-6
Library of Congress Classification HF1134.K43G65 2008
Dewey Decimal Classification 650.07117731

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | TOC
ABOUT THIS BOOK


In Wide Awake in the Windy City, Matt Golosinski traces the century-long ascent of the Kellogg School of Management, detailing its influence on marketing and its evolution as a globally renowned general management force. The story contextualizes the school's strategic decisions and brings to life some of its most important catalysts — deans, professors, students, and business practitioners.


            The school historically turned disadvantage to opportunity, finding innovative ways to remain in the vanguard of management education. At every turn, this journey involved the vision of extraordinary people who, against the odds, created an enduring example of educational excellence.




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