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Politicking Online: The Transformation of Election Campaign Communications
edited by Costas Panagopoulos
contributions by Steffen Albrecht, Maren Lnbcke, Rasco Hartig-Perschke, Michael Cornfield, Kate Kaye, Allison Dale, Aaron Strauss, David Nickerson, Daniel Bergan, Hun Park, Costas Panagopoulos, James Perry, Chapman Rackaway, Girish Gulati, Christine Williams, Girish Gulati, Christine Williams, James Druckman, Martin Kifer, Michael Parkin, Kevin Pirch, Vassia Gueorguieva, Allison Slotnick and Sandra Suârez
by Christine Williams
Rutgers University Press, 2009
eISBN: 978-0-8135-8179-8 | Paper: 978-0-8135-4489-2 | Cloth: 978-0-8135-4488-5
Library of Congress Classification JF2112.C3P66 2009
Dewey Decimal Classification 324.7302854678

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS | TOC
ABOUT THIS BOOK
Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.

While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.


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