Contents
Contents, Volume 2
Preface
Part I. Background
1.1 Origins of the Study
1.2 Domain of the Study: Objective and Subjective Phenomena
1.3 Subjectivity and "Social Facts"
1.4 Putting Surveys and Their Problems in Perspective
1.5 Organization of the Volume
Part II. Uses and Abuses of Surveys
2.1 The Development of the Survey Method
2.2 The Survey Enterprise
2.3 The Use of Subjective Survey Measurements
2.4 The Effects of Surveys and Polls
3. Standards of Practice and the Misuse of Surveys
3.1 Attempts at Setting Survey Standards
3.2 Indicators of the Quality of Survey Practice and Reporting
3.3 Misuses of Polls and Surveys
3.4 Conclusions
Part III. Measurement Issues
4.1 Some Fundamentals
4.2 Measurement Variation in Surveys: Examples of the Effects of Respondents, Coders, and Interviewers
4.3 Psychological Measurement: An Introduction to the Subjective Domain
5.1 Response Effects With Subjective Survey Questions
5.2 Reproducibility of Survey Measurement of Subjective Phenomena
5.3 Coordinated Measurement and the Control of Error
6. Measurement and Structure: Strategies for the Design and Analysis of Subjective Survey Data
6.1 Objects and Subjects
6.2 Relating Measurements of Subjective and Objective Phenomena
6.3 Response Structures
6.4 The Latent Trait Approach in Survey Research: The Rasch Measurement Model
Part IV. The Survey Interview Process
7. Conceptual Ambiguity in Surveys
7.1 The Concept of Public Opinion
7.2 Using Surveys to Clarify Concepts: The Example of Risk
7.3 Techniques for Exploring Frames of Reference in Surveys
8. The Role of the Respondent
8.1 The Interviewer's Approach to the Respondent
8.2 The Respondent's Concept of His Role
8.3 Social Expectations
8.4 The Presence of Others During the Interview
8.5 Implications
9. The Question-and-Answer Process
9.1 Rules for Asking and Answering Questions
9.2 The Individual Survey Question as a Source of Bias
9.3 Contextual Influences Within Sets of Survey Questions
9.4 The Tasks Posed by Survey Questions
Part V. Improving Survey Measurements of Subjective Phenomena
10. Recommendations
10.1 Improving Public Understanding of Surveys and Polls
10.2 Upgrading Current Survey Practice
10.3 Advancing Survey Measurement and the Scientific Use of Survey Data
Appendixes
A. Separate Statements
B. Notes on the Size and Scope of the Survey Industry
C. Details of Newspaper Study
D. On the Review of Federal Surveys
E. Details of Survey Results Cited in Union Carbide Example
F. Intersurvey Comparisons: Early Work
G. Intersurvey Comparisons: Recent Work
H. Scheme for Classifying Survey Questions According to Their Subjective Properties
References
Name Index
Subject Index