The SAA Sampler Series features collections of select chapters from authoritative books on archives published by the Society of American Archivists. Produced exclusively electronically, the samplers are designed to give readers an overview of a pertinent topic as well as a taste of the full publications.

In this volume you'll discover three outstanding pieces on archival advocacy drawn from books published by the Society of American Archivists: MANY HAPPY RETURNS: ADVOCACY AND THE DEVELOPMENT OF ARCHIVES; PUBLIC RELATIONS AND MARKETING FOR ARCHIVES; and A DIFFERENT KIND OF WEB: NEW CONNECTIONS BETWEEN ARCHIVES AND OUR USERS.

Cheryl Oestreicher is the Head of Special Collections and Archives at Boise State University, editor of PROVENANCE: JOURNAL OF THE SOCIETY OF GEORGIA ARCHIVISTS, and a member of the Publications Board of the Society of American Archivists.

Introduction to the Archival Advocacy Sampler
by Cheryl Oestreicher

“Advocating Within the Institution: Twenty-five Years for the New York Philharmonic Archives,” from MANY HAPPY RETURNS: ADVOCACY AND THE DEVELOPMENT OF ARCHIVES
by Barbara Haws

“Media Outlets,” from PUBLIC RELATIONS AND MARKETING FOR ARCHIVES: A HOW-TO-DO-IT MANUAL
by Stephanie Gaub

“Archives 101 in a 2.0 World: The Continuing Need for Parallel Systems,” from A DIFFERENT KIND OF WEB: NEW CONNECTIONS BETWEEN ARCHIVES AND OUR USERS
by Randall C. Jimerson