A strategy guide for finding customers for your business in a distracted digital world.

The internet has fundamentally changed how businesses reach their customers. Whereas historically it took a major, expensive marketing campaign to get the attention of potential customers, now digital visibility offers similar results on a much more modest budget. Visible! illustrates how by deploying the concept of “smart visibility” to show businesses and entrepreneurs how to more easily find their audience and build a brand.
 

Oliver Pott is a professor of entrepreneurship who has founded several digital companies and teaches in Paderborn. Jan Bargfrede has been working as chief strategist for digitalisation with Oliver Pott for many years.