front cover of America’s Romance with the English Garden
America’s Romance with the English Garden
Thomas J. Mickey
Ohio University Press, 2013

Named one of “the year’s best gardening books” by The Spectator (UK, Nov. 2014)

The 1890s saw a revolution in advertising. Cheap paper, faster printing, rural mail delivery, railroad shipping, and chromolithography combined to pave the way for the first modern, mass-produced catalogs. The most prominent of these, reaching American households by the thousands, were seed and nursery catalogs with beautiful pictures of middle-class homes surrounded by sprawling lawns, exotic plants, and the latest garden accessories—in other words, the quintessential English-style garden.

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.


front cover of How the Vertebrate Brain Regulates Behavior
How the Vertebrate Brain Regulates Behavior
Direct from the Lab
Donald Pfaff
Harvard University Press, 2017

Throughout his remarkable career, Donald Pfaff has demonstrated that by choosing problems and methods with care, biologists can study the molecular mechanisms of brains more complex than those of fruit flies, snails, roundworms, and other invertebrates. His half century in the lab, starting with his discovery of hormone receptors in the brains of mammals and leading to the first detailed account of a neural circuit for mammalian behavior, puts him in a unique position to survey the origins and development of behavioral neurobiology and the current state of research. How the Vertebrate Brain Regulates Behavior offers a close-up, conversational perspective on scientific struggles and successes throughout a fifty-year quest to understand how behavior is regulated in a complex organism.

In graduate school, when Pfaff expressed a desire to study behavioral regulation, his advisor suggested focusing on hormones. Pfaff’s investigation into the hormonal basis of female sexual behavior in laboratory rats led him to a comprehensive appreciation of how hormone-dependent neurons work through neural circuits to produce discrete behaviors among all vertebrates. This breakthrough, along with other researchers’ findings, established a link between molecular biology and neuroscience that opened up a fruitful new field of inquiry.

Pfaff’s approach is to focus on one solvable problem and explore it from many angles. He begins with a single observed behavior and traces its regulation through a series of biological mechanisms—from hormones to genes to neural circuits. Pfaff’s relentless pursuit of his goals continues to inspire neuroscientists today.


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Open Secrets
The Ultimate Guide to Marketing Your Book
Tupelo Press
Tupelo Press, 2021
• All authors desire to get their books into the hands of as many readers as possible. Though it is a publisher’s role to aid and assist authors in marketing and publicity for every book, the role of any publisher necessarily takes a back seat to your all-important efforts. Nobody else can do this essential work as effectively as you can.

• This handbook will prepare you to take the lead in executing your own publicity plan. It is designed to guide you, step-by-step, through the process of making a success of your book. It’s jam-packed with the essential tools, ideas, and resources you’ll need to achieve that goal, from an independent publisher who has provided a launching pad for authors like Ilya Kaminsky, Aimee Nezhukumatathil, Jennifer Michael Hecht, Maggie Smith, Matthew Zapruder, and 250 others.

• Thoroughly and joyfully embrace the notion of self-promotion, knowing that it’s the book—your book—you’re breathing life into. You wouldn’t have written and published your book if you didn’t believe in it, and in yourself, as a writer with important artistic talent to share. Your publisher believes in you. Your family and friends believe in you. Your current readers believe in you. And future readers will believe in you.

Jeffrey Levine, Publisher, Tupelo Press

You’ll learn the essentials for book marketing as an indie author in a digital age:
• Develop your author image and brand across social channels
• Create an engaging social media presence
• Grow your audience and meaningfully connect with them
• Build an attractive, searchable website—no coding skills needed
• Launch a publicity campaign that gets you reviews
• Ensure your book is on bookstore and library shelves
• Practice mindful literary citizenship
• Learn from Tupelo authors (who were in your shoes not too long ago!)

front cover of Simple and Direct
Simple and Direct
A Rhetoric for Writers
Jacques Barzun
University of Chicago Press, 1994
In Simple & Direct, Jacques Barzun, celebrated author and educator, distills from a lifetime of writing and teaching his thoughts about the craft of writing. In chapters on diction, syntax, tone, meaning, composition, and revision, Barzun describes and prescribes the techniques to correct even the most ponderous style. Exercises, model passages — both literary and unorthodox — and hundreds of often amusing examples of usage gone wrong demonstrate the process of making intelligent choices and guide us toward developing strong and distinctive prose.

front cover of Visible!
Attracting Customers in a Distracted World
Oliver Pott and Jan Bargfrede
Campus Verlag, 2023
A strategy guide for finding customers for your business in a distracted digital world.

The internet has fundamentally changed how businesses reach their customers. Whereas historically it took a major, expensive marketing campaign to get the attention of potential customers, now digital visibility offers similar results on a much more modest budget. Visible! illustrates how by deploying the concept of “smart visibility” to show businesses and entrepreneurs how to more easily find their audience and build a brand.

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