front cover of Advertising at War
Advertising at War
Business, Consumers, and Government in the 1940s
Inger L. Stole
University of Illinois Press, 2012
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies.

Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.

[more]

front cover of American Cinema of the 1940s
American Cinema of the 1940s
Themes and Variations
Dixon, Wheeler Winston
Rutgers University Press, 2005

The 1940s was a watershed decade for American cinema and the nation. Shaking off the grim legacy of the Depression, Hollywood launched an unprecedented wave of production, generating some of its most memorable classics, including Citizen Kane, Rebecca, The Lady Eve, Sergeant York, and How Green Was My Valley. In 1942, Hollywood joined the national war effort with a vengeance, creating a series of patriotic and escapist films, such as Casablanca, Mrs. Miniver, The Road to Morocco, and Yankee Doodle Dandy.

With the end of the war, returning GIs faced a new America, in which the country had been transformed overnight. Film noir reflected a new public mood of pessimism and paranoia, in such classic films of betrayal and conflict as Kiss of Death, Force of Evil, Caught, and Apology for Murder, depicting a poisonous universe of femme fatales, crooked lawyers, and corrupt politicians.

With the threat of the atom bomb lurking in the background and the beginnings of the Hollywood Blacklist, the 1940s was a decade of crisis and change. Featuring essays by a group of respected film scholars and historians, American Cinema of the 1940s brings this dynamic and turbulent decade to life. Illustrated with many rare stills and filled with provocative insights, the volume will appeal to students, teachers, and to all those interested in cultural history and American film of the twentieth century.

[more]

front cover of A Century of Travels in China
A Century of Travels in China
Critical Essays on Travel Writing from the 1840s to the 1940s
Edited by Douglas Kerr and Julia Kuehn
Hong Kong University Press, 2007
Writings of travelers have shaped ideas about an evolving China, while preconceived ideas about China also shaped the way they saw the country. A Century of Travels in China explores the impressions of these writers on various themes, from Chinese cities and landscapes to the work of Europeans abroad. From the time of the first Opium War to the declaration of the People’s Republic, China’s history has been one of extraordinary change and stubborn continuities. At the same time, the country has beguiled, scared and puzzled people in the West. The Victorian public admired and imitated Chinese fashions, in furniture and design, gardens and clothing, while maintaining a generally negative idea of the Chinese empire as pagan, backward and cruel. In the first half of the twentieth century, the fascination continued. Most foreigners were aware that revolutionary changes were taking place in Chinese politics and society, yet most still knew very little about the country. But what about those few people from the English-speaking world who had first-hand experience of the place? What did they have to say about the “real” China? To answer this question, we have to turn to the travel accounts and memoirs of people who went to see for themselves, during China’s most traumatic century. While this book represents the work of expert scholars, it is also accessible to non-specialists with an interest in travel writing and China, and care has been taken to explain the critical terms and ideas deployed in the essays from recent scholarship of the travel genre.
[more]

logo for University of Minnesota Press
Obsessive Images
Symbolism in Poetry of the 1930s and 1940s
Joseph Warren BeachWilliam Van O’Connor, Editor
University of Minnesota Press, 1960

Obsessive Images was first published in 1960. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.

As Mark Schorer comments, this is "the last, unfinished work of a distinguished, well loved critic, poet, and professor." After the death of Joseph Warren Beach, his colleague and friend William Van O'Connor, professor of English at the University of Minnesota, prepared the unfinished manuscript of this work for publication and wrote the foreword.

The work is primarily a study of certain words, phrases, and images that turn up with unusual frequency in modern American poetry, especially that of the decades of the 1930's and 1940's, and which are used in unusual senses, to carry special symbolisms, or to imply peculiar philosophical attitudes. Since the study is concerned with such recurring images and themes, many poets of distinction, in whose work they are not to be found, are left out, but Professor Beach also discusses the significance of the absence of these poets.

Students and critics will gain insight through this work into the characteristic attitudes of a generation of poets. The book is, moreover, a delight to read, reflecting, as it does, Mr. Beach's own love for the study of poetry. As Professor O'Connor points out, the tone is much more personal than that of Mr. Beach's other books.

[more]

front cover of Stage for Action
Stage for Action
U.S. Social Activist Theatre in the 1940s
Chrystyna Dail
Southern Illinois University Press, 2016
Drawing on underexplored and only recently available archives, author Chrystyna Dail examines the influence of Stage for Action, a theatre group founded in 1943, on social activist theatre in the 1940s, early 1950s, and beyond. The group embraced subjects not taken up by earlier activist theatre companies—advocating for the rights of Puerto Ricans, calling attention to the lack of child care for working mothers, and demanding the cessation of all nuclear warfare.

Exploring the intersection between performance and politics and the direct impact of the arts on social activism, Dail argues Stage for Action is a theatrical reflection of progressivism and the pro-working-class theatrical aesthetic of the 1940s. The theatre group, which used performance to encourage direct action and personal responsibility for change, eventually would function as the theatrical voice of the United States Progressive Party in the failed presidential campaign of former vice president Henry A. Wallace.

Calling into question the widely held belief that U.S. theatre in the early years of the Cold War was indifferent to activism, Stage for Action offers historians a new interpretation of social activist performance at midcentury.
 
[more]

front cover of Swing Shift
Swing Shift
"All-Girl" Bands of the 1940s
Sherrie Tucker
Duke University Press, 2001
The forgotten history of the “all-girl” big bands of the World War II era takes center stage in Sherrie Tucker’s Swing Shift. American demand for swing skyrocketed with the onslaught of war as millions—isolated from loved ones—sought diversion, comfort, and social contact through music and dance. Although all-female jazz and dance bands had existed since the 1920s, now hundreds of such groups, both African American and white, barnstormed ballrooms, theaters, dance halls, military installations, and makeshift USO stages on the home front and abroad.
Filled with firsthand accounts of more than a hundred women who performed during this era and complemented by thorough—and eye-opening—archival research, Swing Shift not only offers a history of this significant aspect of American society and culture but also examines how and why whole bands of dedicated and talented women musicians were dropped from—or never inducted into—our national memory. Tucker’s nuanced presentation reveals who these remarkable women were, where and when they began to play music, and how they navigated a sometimes wild and bumpy road—including their experiences with gas and rubber rationing, travel restrictions designed to prioritize transportation for military needs, and Jim Crow laws and other prejudices. She explains how the expanded opportunities brought by the war, along with sudden increased publicity, created the illusion that all female musicians—no matter how experienced or talented—were “Swing Shift Maisies,” 1940s slang for the substitutes for the “real” workers (or musicians) who were away in combat. Comparing the working conditions and public representations of women musicians with figures such as Rosie the Riveter, WACs, USO hostesses, pin-ups, and movie stars, Tucker chronicles the careers of such bands as the International Sweethearts of Rhythm, Phil Spitalny’s Hours of Charm, The Darlings of Rhythm, and the Sharon Rogers All-Girl Band.
[more]

front cover of The Temptation of Despair
The Temptation of Despair
Tales of the 1940s
Werner Sollors
Harvard University Press, 2014

In Germany, the years immediately following World War II call forward images of obliterated cities, hungry refugees, and ghostly monuments to Nazi crimes. The temptation of despair was hard to resist, and to contemporary observers the road toward democracy in the Western zones of occupation seemed rather uncertain. Drawing on a vast array of American, German, and other sources—diaries, photographs, newspaper articles, government reports, essays, works of fiction, and film—Werner Sollors makes visceral the experiences of defeat and liberation, homelessness and repatriation, concentration camps and denazification.

These tales reveal writers, visual artists, and filmmakers as well as common people struggling to express the sheer magnitude of the human catastrophe they witnessed. Some relied on traditional images of suffering and death, on Biblical scenes of the Flood and the Apocalypse. Others shaped the mangled, nightmarish landscape through abstract or surreal forms of art. Still others turned to irony and black humor to cope with the incongruities around them. Questions about guilt and complicity in a totalitarian country were raised by awareness of the Holocaust, making “After Dachau” a new epoch in Western history.

The Temptation of Despair is a book about coming to terms with the mid-1940s, the contradictory emotions of a defeated people—sorrow and anger, guilt and pride, despondency and resilience—as well as the ambiguities and paradoxes of Allied victory and occupation.

[more]

front cover of What Dreams Were Made Of
What Dreams Were Made Of
Movie Stars of the 1940s
Griffin, Sean
Rutgers University Press, 2011
Humphrey Bogart. Abbott and Costello. Judy Garland and Mickey Rooney. John Wayne. Rita Hayworth and Betty Grable. Images of these film icons conjure up a unique moment in cinema and history, one of optimism and concern, patriotism and cynicism. What Dreams Were Made Of examines the performers who helped define American cinema in the 1940s, a decade of rapid and repeated upheaval for Hollywood and the United States. Through insightful discussions of key films as well as studio publicity and fan magazines, the essays in this collection analyze how these actors and actresses helped lift spirits during World War II, whether in service comedies, combat films, or escapist musicals. The contributors, all major writers on the stars and movies of this period, also explore how cultural shifts after the war forced many stars to adjust to new outlooks and attitudes, particularly in film noir. Together, they represented the hopes and fears of a nation during turbulent times, enacting on the silver screen the dreams of millions of moviegoers.
[more]


Send via email Share on Facebook Share on Twitter