A suitably engrossing investigation of attention through many disciplines and ways of life, from neuroscience to surfing.

If there is one thing we are short on these days, it’s attention. Attention is central to everything we do and think, yet it is mostly an intangible force, an invisible thing that connects us as subjects with the world around us. We pay attention to this or that, let our attention wander—we even stand at attention from time to time—yet rarely do we attend to attention itself. In this book, Gay Watson does just that, musing on attention as one of our most human impulses.
           
As Watson shows, the way we think about attention is usually through its instrumentality, by what can be achieved if we give something enough of it—say, a crisply written report, a newly built bookcase, or even a satisfied child who has yearned for engagement. Yet in losing ourselves to the objects of our fixation, we often neglect the process of attention itself. Exploring everything from attention’s effects on our neurons to attention deficit disorder, from the mindfulness movement to the relationship between attention and creativity, Watson examines attention in action through many disciplines and ways of life. Along the way, she offers interviews with an astonishing cast of creative people—from composers to poets to artists to psychologists—including John Luther Adams, Stephen Batchelor, Sue Blackmore, Guy Claxton, Edmund de Waal, Rick Hanson, Jane Hirshfield, Wayne Macgregor, Iain McGilchrist, Garry Fabian Miller, Alice and Peter Oswald, Ruth Ozeki, and James Turrell.
           
A valuable and timely account of something central to our lives yet all too often neglected, this book will appeal to anyone who has felt their attention under threat in the clamors of modern life.

New essays that illuminate and interpret William Bartram’s journey through what would become the southeastern United States
 
William Bartram, author of Travels through North and South Carolina, Georgia, East and West Florida, the Cherokee Country, the Extensive Territories of the Muscogulees, or Creek Confederacy, and the Country of the Chactaws, was colonial America’s first native born naturalist and artist, and the first author in the modern genre of writers who portrayed nature through personal experience as well as scientific observation. His book, first published in 1791, was based on his journeys through southern Indian nations and Britain’s southern colonies in the years just prior to the American Revolution and provides descriptions of the natural and cultural environments of what would soon become the American South. Scholars and general readers alike have long appreciated Bartram’s lush, vivid prose, his clarity of observation and evident wonder at the landscapes he traversed, and his engagement with the native nations whose lands he traveled through.
 
The Attention of a Traveller: Essays on William Bartram’s “Travels” and Legacy offers an interdisciplinary assessment of Bartram’s influence and evolving legacy, opening new avenues of research concerning the flora, fauna, and people connected to Bartram and his writings. Featuring 13 essays divided into five sections, contributors to the volume weave together scholarly perspectives from geology, art history, literary criticism, geography, and philosophy, alongside the more traditional Bartram-affiliated disciplines of biology and history. The collection concludes with a comprehensive treatment of the book as a material historical artifact.
 

The seventeenth-century French philosopher Nicolas Malebranche thought that philosophy could learn a valuable lesson from prayer, which teaches us how to attend, wait, and be open for what might happen next. Death Be Not Proud explores the precedents of Malebranche’s advice by reading John Donne’s poetic prayers in the context of what David Marno calls the “art of holy attention.”

If, in Malebranche’s view, attention is a hidden bond between religion and philosophy, devotional poetry is the area where this bond becomes visible. Marno shows that in works like “Death be not proud,” Donne’s most triumphant poem about the resurrection, the goal is to allow the poem’s speaker to experience a given doctrine as his own thought, as an idea occurring to him. But while the thought must feel like an unexpected event for the speaker, the poem itself is a careful preparation for it. And the key to this preparation is attention, the only state in which the speaker can perceive the doctrine as a cognitive gift. Along the way, Marno illuminates why attention is required in Christian devotion in the first place and uncovers a tradition of battling distraction that spans from ascetic thinkers and Church Fathers to Catholic spiritual exercises and Protestant prayer manuals.

If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. 

With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. 

Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

Sir Frank Kermode, the British scholar, instructor, and author, was an inspired critic. Forms of Attention is based on a series of three lectures he gave on canon formation, or how we choose what art to value. The essay on Botticelli traces the artist’s sudden popularity in the nineteenth century for reasons that have more to do with poetry than painting. In the second essay, Kermode reads Hamlet from a very modern angle, offering a useful (and playful) perspective for a contemporary audience. The final essay is a defense of literary criticism as a process and conversation that, while often conflating knowledge with opinion, keeps us reading great art and working with—and for—literature.

 

On any given day, policymakers are required to address a multitude of problems and make decisions about a variety of issues, from the economy and education to health care and defense. This has been true for years, but until now no studies have been conducted on how politicians manage the flood of information from a wide range of sources. How do they interpret and respond to such inundation? Which issues do they pay attention to and why? Bryan D. Jones and Frank R. Baumgartner answer these questions on decision-making processes and prioritization in The Politics of Attention.

Analyzing fifty years of data, Jones and Baumgartner's book is the first study of American politics based on a new information-processing perspective. The authors bring together the allocation of attention and the operation of governing institutions into a single model that traces public policies, public and media attention to them, and governmental decisions across multiple institutions. 

The Politics of Attention offers a groundbreaking approach to American politics based on the responses of policymakers to the flow of information. It asks how the system solves, or fails to solve, problems rather than looking to how individual preferences are realized through political action.

Most models of political decision-making maintain that individual preferences remain relatively constant. Why, then, are there often sudden abrupt changes in public opinion on political issues? Or total reversals by politicians on specific issues? Bryan D. Jones answers these questions by innovatively connecting insights from cognitive science and rational choice theory to political life.

Individuals and political systems alike, Jones argues, tend to be attentive to only one issue at a time. Using numerous examples from elections, public opinion polls, congressional deliberations, and of bureaucratic decision-making, he shows how shifting attentiveness can and does alter choices and political outcomes—even when underlying preferences remain relatively fixed. An individual, for example, may initially decide to vote for a candidate because of her stand on spending but change his vote when he learns of her position on abortion, never really balancing the two options.