The renowned cultural theorist and media designer Anne Balsamo maintains that technology and culture are inseparable; those who engage in technological innovation are designing the cultures of the future. Designing Culture is a call for taking culture seriously in the design and development of innovative technologies. Balsamo contends that the wellspring of technological innovation is the technological imagination, a quality of mind that enables people to think with technology, to transform what is known into what is possible. She describes the technological imagination at work in several multimedia collaborations in which she was involved as a designer or developer. One of these entailed the creation of an interactive documentary for the NGO Forum held in conjunction with the UN World Conference on Women in Beijing in 1995. (That documentary is included as a DVD in Designing Culture.) Balsamo also recounts the development of the interactive museum exhibit XFR: Experiments in the Future of Reading, created by the group RED (Research in Experimental Documents) at Xerox PARC. She speculates on what it would mean to cultivate imaginations as ingenious in creating new democratic cultural possibilities as they are in creating new kinds of technologies and digital media. Designing Culture is a manifesto for transforming educational programs and developing learning strategies adequate to the task of inspiring culturally attuned technological imaginations.

Trailblazing women working in digital arts media and education established the Midwest as an international center for the artistic and digital revolution in the 1980s and beyond. Foundational events at the University of Illinois and the School of the Art Institute of Chicago created an authentic, community-driven atmosphere of creative expression, innovation, and interdisciplinary collaboration that crossed gender lines and introduced artistically informed approaches to advanced research. Interweaving historical research with interviews and full-color illustrations, New Media Futures captures the spirit and contributions of twenty-two women working within emergent media as diverse as digital games, virtual reality, medicine, supercomputing visualization, and browser-based art. The editors and contributors give voice as creators integral to the development of these new media and place their works at the forefront of social change and artistic inquiry. What emerges is the dramatic story of how these Midwestern explorations in the digital arts produced a web of fascinating relationships. These fruitful collaborations helped usher in the digital age that propelled social media. Contributors: Carolina Cruz-Niera, Colleen Bushell, Nan Goggin, Mary Rasmussen, Dana Plepys, Maxine Brown, Martyl Langsdorf, Joan Truckenbrod, Barbara Sykes, Abina Manning, Annette Barbier, Margaret Dolinsky, Tiffany Holmes, Claudia Hart, Brenda Laurel, Copper Giloth, Jane Veeder, Sally Rosenthal, Lucy Petrovic, Donna J. Cox, Ellen Sandor, and Janine Fron.
 

This book takes the process of "reading the body" into the fields at the forefront of culture—the vast spaces mapped by science and technology—to show that the body in high-tech is as gendered as ever. From female body building to virtual reality, from cosmetic surgery to cyberpunk, from reproductive medicine to public health policies to TV science programs, Anne Balsamo articulates the key issues concerning the status of the body for feminist cultural studies in a postmodern world.
Technologies of the Gendered Body combines close readings of popular texts—such as Margaret Atwood’s novel The Handmaid’s Tale, the movie Pumping Iron II: The Women, cyberpunk magazines, and mass media—with analyses of medical literature, public policy documents, and specific technological practices. Balsamo describes the ways in which certain biotechnologies are ideologically shaped by gender considerations and other beliefs about race, physical abilities, and economic and legal status. She presents a view of the conceptual system that structures individuals’ access to and participation in these technologies, as well as an overview of individuals’ rights and responsibilities in this sometimes baffling area. Examining the ways in which the body is gendered in its interactions with new technologies of corporeality, Technologies of the Gendered Body counters the claim that in our scientific culture the material body has become obsolete. With ample evidence that the techno-body is always gendered and marked by race, this book sets the stage for a renewed feminist engagement with contemporary technological narratives.