front cover of Empowered
Empowered
Popular Feminism and Popular Misogyny
Sarah Banet-Weiser
Duke University Press, 2018
In Empowered Sarah Banet-Weiser examines the deeply entwined relationship between popular feminism and popular misogyny as it plays out in advertising, online and multimedia platforms, and nonprofit and commercial campaigns. Examining feminist discourses that emphasize self-confidence, body positivity, and individual achievement alongside violent misogynist phenomena such as revenge porn, toxic geek masculinity, and men's rights movements, Banet-Weiser traces how popular feminism and popular misogyny are co-constituted. From Black Girls Code and the Always #LikeAGirl campaign to GamerGate and the 2016 presidential election, Banet-Weiser shows how popular feminism is met with a misogynistic backlash of mass harassment, assault, and institutional neglect. In so doing, she contends that popular feminism's problematic commitment to visibility limits its potential and collective power.
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front cover of Kids Rule!
Kids Rule!
Nickelodeon and Consumer Citizenship
Sarah Banet-Weiser
Duke University Press, 2007
In Kids Rule! Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as Dora the Explorer, SpongeBob SquarePants, and Rugrats (and producing related movies, Web sites, and merchandise), Nickelodeon has worked aggressively to claim and maintain its position as the preeminent creator and distributor of television programs for America’s young children, tweens, and teens. Banet-Weiser argues that a key to its success is its construction of children as citizens within a commercial context. The network’s self-conscious engagement with kids—its creation of a “Nickelodeon Nation” offering choices and empowerment within a world structured by rigid adult rules—combines an appeal to kids’ formidable purchasing power with assertions of their political and cultural power.

Banet-Weiser draws on interviews with nearly fifty children as well as with network professionals; coverage of Nickelodeon in both trade and mass media publications; and analysis of the network’s programs. She provides an overview of the media industry within which Nickelodeon emerged in the early 1980s as well as a detailed investigation of its brand-development strategies. She also explores Nickelodeon’s commitment to “girl power,” its ambivalent stance on multiculturalism and diversity, and its oft-remarked appeal to adult viewers. Banet-Weiser does not condemn commercial culture nor dismiss the opportunities for community and belonging it can facilitate. Rather she contends that in the contemporary media environment, the discourses of political citizenship and commercial citizenship so thoroughly inform one another that they must be analyzed in tandem. Together they play a fundamental role in structuring children’s interactions with television.

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front cover of Racism Postrace
Racism Postrace
Roopali Mukherjee, Sarah Banet-Weiser, and Herman Gray, editors
Duke University Press, 2019
With the election of Barack Obama, the idea that American society had become postracial—that is, race was no longer a main factor in influencing and structuring people's lives—took hold in public consciousness, increasingly accepted by many. The contributors to Racism Postrace examine the concept of postrace and its powerful history and allure, showing how proclamations of a postracial society further normalize racism and obscure structural antiblackness. They trace expressions of postrace over and through a wide variety of cultural texts, events, and people, from sports (LeBron James's move to Miami), music (Pharrell Williams's “Happy”), and television (The Voice and HGTV) to public policy debates, academic disputes, and technology industries. Outlining how postrace ideologies confound struggles for racial justice and equality, the contributors open up new critical avenues for understanding the powerful cultural, discursive, and material conditions that render postrace the racial project of our time.

Contributors. Inna Arzumanova, Sarah Banet-Weiser, Aymer Jean Christian, Kevin Fellezs, Roderick A. Ferguson, Herman Gray, Eva C. Hageman, Daniel Martinez HoSang, Victoria E. Johnson, Joseph Lowndes, Roopali Mukherjee, Safiya Umoja Noble, Radhika Parameswaran, Sarah T. Roberts, Catherine R. Squires, Brandi Thompson Summers, Karen Tongson, Cynthia A. Young
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