front cover of Campaign Reform
Campaign Reform
Insights and Evidence
Larry M. Bartels and Lynn Vavreck, Editors
University of Michigan Press, 2000
What is wrong with American political campaigns? How could the campaign process be improved? This volume brings the expertise of leading political scientists to the public debate about campaign reform. These scholars probe the reality behind the conventional wisdom that nasty, vacuous campaigns dominated by big money and cynical media coverage are perverting our political process and alienating our citizenry.
Some of their conclusions will be startling to campaigners and critics alike. For example, "attack" advertisements prove to be no more effective than self-promotional advertisements, but are more substantive. Indeed, candidates in their advertisements and speeches focus more on policy and less on strategy and process than any major news outlet, including the New York Times. The volume suggests that, as a result, prospective voters in 1996 knew more about the candidates' issue positions than in any presidential election in decades, yet turnout and public faith in the electoral process continued to decline.
For aspiring reformers, Bartels and his colleagues provide a bracing reality check. For students and scholars of electoral politics, political communication, and voting behavior, they provide an authoritative summary and interpretation of what we know about the nature and impact of political campaigns. The insights and evidence contained in this volume should be of interest to anyone concerned about the present state and future prospects of American electoral process.
Larry M. Bartels is Professor of Politics and Public Affairs and Stuart Professor of Communications and Public Affairs in the Woodrow Wilson School, Princeton University. Lynn Vavreck is Assistant Professor of Government, Dartmouth College. Other contributors are Bruce Buchanan, Tami Buhr, Ann Crigler, John G. Geer, Kathleen Hall Jamieson, Marion Just, Daron R. Shaw, and John Zaller.
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Obama and America’s Political Future
Theda Skocpol
Harvard University Press, 2012

Barack Obama’s galvanizing victory in 2008, coming amid the greatest economic crisis since the 1930s, opened the door to major reforms. But the president quickly faced skepticism from supporters and fierce opposition from Republicans, who scored sweeping wins in the 2010 midterm election. Here, noted political scientist Theda Skocpol surveys the political landscape and explores its most consequential questions: What happened to Obama’s “new New Deal”? Why have his achievements enraged opponents more than they have satisfied supporters? How has the Tea Party’s ascendance reshaped American politics?

Skocpol’s compelling account rises above conventional wisdom and overwrought rhetoric. The Obama administration’s response to the recession produced bold initiatives—health care reform, changes in college loans, financial regulation—that promise security and opportunity. But these reforms are complex and will take years to implement. Potential beneficiaries do not readily understand them, yet the reforms alarm powerful interests and political enemies, creating the volatile mix of confusion and fear from which Tea Party forces erupted. Skocpol dissects the popular and elite components of the Tea Party reaction that has boosted the Republican Party while pushing it far to the right at a critical juncture for U.S. politics and governance.

Skocpol’s analysis is accompanied by contributions from two fellow scholars and a former congressman. At this moment of economic uncertainty and extreme polarization, as voters prepare to render another verdict on Obama’s historic presidency, Skocpol and her respondents help us to understand its triumphs and setbacks and see where we might be headed next.

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The Politics of Social Change
From the Sixties to the Present Through the Eyes of a Generation
Larry M. Bartels and Katherine J. Cramer
University of Chicago Press

How did we get to this point in American politics? Drawing on insights from an unprecedented decades-long study of ordinary Americans’ political lives, this book tells the story of how, why, and when our politics fractured.

Few time periods have been as defined by waves of monumental social change as the United States during the 1960s. Even today, almost sixty years later, the era is often depicted as a triumph of social progress. Yet, as Larry M. Bartels and Katherine J. Cramer show in The Politics of Social Change, it was Americans’ diverse reactions to the milestone events of the time—from the welcoming, to the fiercely resistant, to the largely oblivious—that planted the seeds of our current political turmoil.

Their masterful analysis draws on a unique historical resource: the longest-running systematic tracking of individual Americans’ political attitudes and behavior ever attempted. The study began in 1965 when researchers interviewed hundreds of high school students across the country and then periodically reinterviewed them over the next three decades. Bartels and Cramer supplement this historical record with in-depth interviews with dozens of the original students, painting a detailed picture of the generation’s individual and collective political development. By tracing the responses of the Class of ’65 to major events of their political lifetimes—including the Civil Rights and Women’s Rights movements, the Vietnam War, the shifting role of religion, escalating economic inequality, immigration, and the rise of Donald Trump—Bartels and Cramer shed new light on the evolution of public opinion and the unsteady progress of American democracy.

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