Winner, Speech Communication Association Award for Distinguished Scholarship

This is a book that, almost singlehandedly, freed scholars from the narrow constraints of a single critical paradigm and created a new era in the study of public discourse. Its original publication in 1965 created a spirited controversy. Here Edwin Black examines the assumptions and principles underlying neo-Aristotelian theory and suggests an alternative approach to criticism, centering around the concept of the "rhetorical transaction." This new edition, containing Black's new introduction, will enable students and scholars to secure a copy of one of the most influential books ever written in the field.

From classical antiquity through the Renaissance, rhetoric was the prime vehicle of education in the West and the discipline that prepared students for civic life. With a comprehensiveness drawn from this tradition, Edwin Black here probes the incongruities between form and substance that open public discourse to significant interpretation. 

Locating rhetorical studies at the confluence of literature and politics, Black focuses on the ideological component of seemingly literary texts and the use of literary devices to advance political advocacy. The essays collected here range in subject matter from nineteenth-century oratory to New York Times editorials to the rhetoric of Richard Nixon. Unifying the collection are the concerns of secrecy and disclosure, identity, opposition, the scope of argument in public persuasion, and the historical mutability of rhetorical forms.