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Advertising Revolutionary
The Life and Work of Tom Burrell
Jason P. Chambers
University of Illinois Press, 2024
The ad exec who revolutionized the image of Black Americans in advertising

Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry’s approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell’s role in building brands like McDonald’s and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell’s successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry.

Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times.


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Bonds of Enterprise
John Murray Forbes and Western Development in America's Railway Age
John Lauritz Larson
University of Iowa Press, 2001
Bonds of Enterprise uses the life of railroad entrepreneur John Murray Forbes to explore the shift from antebellum merchant capitalism to late ninetieth-century corporate capitalism, the rise of big business, technological innovations, farmer agitation for railroad rate control, and the process of government regulations. Forbes started off his business life as a China trader in the 1830s, returned to the States in time to surmount the Panic of 1837, and then—deciding that railroad construction should be based on existing settlement and traffic systems rather than speculative ambitions—became a master builder, beginning with the Michigan Central Railroad and ending with the Chicago, Burlington & Quincy system and the growth of Chicago as a railroad hub. Focusing on Forbes’s life allows Larson to elaborate on the contest of wills between eastern capitalists and Midwestern boosters and the complex patterns of regional growth, particularly in Iowa, Illinois, Michigan, and Nebraska.

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The Breakaway
The Inside Story of the Wirtz Family Business and the Chicago Blackhawks
Bryan Smith
Northwestern University Press, 2018
“This is a terrific book, a dramatic family saga told in artful prose and filled with emotional turmoil, a few surprisingly touching moments but enough dysfunction for a couple of Eugene O’Neill plays.” —Rick Kogan, Chicago Tribune

When Rocky Wirtz took over the Wirtz Corporation in 2007, including management of the Chicago Blackhawks, the fiercely beloved hockey team had fallen to a humiliating nadir. As chronic losers playing to a deserted stadium, they were worse than bad—they were irrelevant. ESPN named the franchise the worst in all of sports. Rocky's resurrection of the team's fortunes was—publicly, at least—a feel-good tale of shrewd acumen. Behind the scenes, however, it would trigger a father, son, and brother-against-brother drama of Shakespearean proportions. The Breakaway reveals that untold story.

Arthur Wirtz founded the family's business empire during the Depression. From roots in real estate, "King Arthur" soon expanded into liquor and banking, running his operations with an iron hand and a devotion to profit that earned him the nickname Baron of the Bottom Line. His son Bill further expanded the conglomerate, taking the helm of the Blackhawks in 1966. "Dollar Bill" Wirtz demanded unflinching adherence to Arthur's traditions and was notorious for an equally fierce temperament.

Yet when Rocky took the reins of the business after Bill's death, it was an organization out of step with the times and financially adrift. The Hawks weren't only failing on the ice—the parlous state of the team's finances imperiled every facet of the Wirtz empire. To save the team and the company, Rocky launched a radical turnaround campaign. Yet his modest proposal to televise the Hawks' home games provoked fierce opposition from Wirtz family insiders, who considered any deviation from Arthur and Bill's doctrines to be heresy.

Rocky's break with the edicts of his grandfather and father led to a reversal for the ages—three Stanley Cup championships in six years, a feat Fortune magazine called "the greatest turnaround in sports business history." But this resurrection came at a price, a fracturing of Rocky's relationships with his brother and other siblings. In riveting prose that recounts a story spanning three generations, The Breakaway reveals an insider's view of a brilliant but difficult Chicago business and sports dynasty and the inspiring story of perseverance and courage in the face of intense family pressures.

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Charles E. Hires and the Drink that Wowed a Nation
The Life and Times of a Philadelphia Entrepreneur
Bill Double
Temple University Press, 2018

Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer—launched 10 years before Coca-Cola—blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as “a tycoon with the soul of a chemist.” In addition to creating root beer, Hires, a devoted family man and a pillar of the Quaker community, became a leading importer of botanical commodities, an authority on the vanilla bean. Starting from scratch, he also built one of the world’s largest condensed milk companies.

Charles E. Hires and the Drink that Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that, well, fizzes with entrepreneurial spirit.


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Entrepreneurial Selves
Neoliberal Respectability and the Making of a Caribbean Middle Class
Carla Freeman
Duke University Press, 2014
Entrepreneurial Selves is an ethnography of neoliberalism. Bridging political economy and affect studies, Carla Freeman turns a spotlight on the entrepreneur, a figure saluted across the globe as the very embodiment of neoliberalism. Steeped in more than a decade of ethnography on the emergent entrepreneurial middle class of Barbados, she finds dramatic reworkings of selfhood, intimacy, labor, and life amid the rumbling effects of political-economic restructuring. She shows us that the déjà vu of neoliberalism, the global hailing of entrepreneurial flexibility and its concomitant project of self-making, can only be grasped through the thickness of cultural specificity where its costs and pleasures are unevenly felt. Freeman theorizes postcolonial neoliberalism by reimagining the Caribbean cultural model of 'reputation-respectability.' This remarkable book will allow readers to see how the material social practices formerly associated with resistance to capitalism (reputation) are being mobilized in ways that sustain neoliberal precepts and, in so doing, re-map class, race, and gender through a new emotional economy.

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Financial Founding Fathers
The Men Who Made America Rich
Robert E. Wright and David J. Cowen
University of Chicago Press, 2006
When you think of the founding fathers, you think of men like George Washington, Thomas Jefferson, and Benjamin Franklin—exceptional minds and matchless statesmen who led the colonies to a seemingly impossible victory over the British and established the constitutional and legal framework for our democratic government. But the American Revolution was about far more than freedom and liberty. It was about economics as well. 

Robert E. Wright and David J. Cowen here chronicle how a different group of founding fathers forged the wealth and institutions necessary to transform the American colonies from a diffuse alliance of contending business interests into one cohesive economic superpower. From Alexander Hamilton to Andrew Jackson, the authors focus on the lives of nine Americans in particular—some famous, some unknown, others misunderstood, but all among our nation’s financial founding fathers. Such men were instrumental in creating and nurturing a financial system that drove economic growth in the nascent United States because they were quick to realize that wealth was as crucial as the Constitution in securing the blessings of liberty and promoting the general welfare. The astonishing economic development made possible by our financial founding fathers was indispensable to the preservation of national unity and of support for a government that was then still a profoundly radical and delicate political experiment.  

Grand in scope and vision, Financial Founding Fathers is an entertaining and inspiring history of the men who made America rich and steered her toward greatness.

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From Cotton Mill to Business Empire
The Emergence of Regional Enterprises in Modern China
Elisabeth Köll
Harvard University Press, 2003

The demise of state-owned enterprises, the transformation of collectives into shareholding cooperatives, and the creation of investment opportunities through stock markets indicate China's movement from a socialist, state-controlled economy toward a socialist market economy. Yet, contrary to high expectations that China's new enterprises will become like corporations in capitalist countries, management often remains under the control of the onetime bureaucrats who ran the socialist enterprises.

The concepts, definitions, and interpretations of property rights, corporate structures, and business practices in contemporary China have historical, institutional, and cultural roots. In tracing the development under founder Zhang Jian (1853-1926) and his successors of the Dasheng Cotton Mill in Nantong into a business group encompassing, among other concerns, cotton, flour, and oil mills, land development companies, and shipping firms, the author documents the growth of regional enterprises as local business empires from the 1890s until the foundation of the People's Republic in 1949. She focuses on the legal and managerial evolution of limited-liability firms in China, particularly issues of control and accountability; the introduction and management of industrial work in the countryside; and the integration and interdependency of local, national, and international markets in Republican China.


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George Wingfield
Owner And Operator Of Nevada
C. Elizabeth Raymond
University of Nevada Press, 2013

Banker, hotel owner, and political powerhouse George Wingfield was a significant figure in Nevada history. He was influential in developing Reno's gambling-and-divorce-related tourism. Raymond's biography depicts the man and his times, from his birth in Arkansas in 1876 until his death in Reno in 1959. Wilbur S. Shepperson Series in History and Humanities.


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Growing Up with Southern Illinois, 1820 to 1861
From the Memoirs of Daniel Harmon Brush
Daniel Harmon Brush, with a Foreword by Michael C. Batinski
Southern Illinois University Press, 2017
Daniel Harmon Brush came to southern Illinois from Vermont with his parents in the 1820s and found a frontier region radically different from his native New England. In this memoir, Brush, the eventual founder of Carbondale, Illinois, describes his early life in the northeast, his pioneer family’s move west, and their settlement near the Illinois River in Greene County, Illinois. Beginning as a store clerk, Brush worked hard and became very successful, serving in a number of public offices before founding the town of Carbondale in the 1850s, commanding a regiment in the Civil War, and practicing law, among other pursuits. Brush never let go of his pious New England roots, which often put him at odds with most other citizens in the region, many of whose families emigrated from the southern states and thus had different cultural and religious values. The memoir ends in 1861, as the Civil War starts, and Brush describes the growing unrest of Southern sympathizers in southern Illinois. Brush’s story shows how an outsider achieved success through hard work and perseverance and provides a valuable look at life on the western frontier.

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Henry J. Kaiser
Builder in the Modern American West
By Mark S. Foster
University of Texas Press, 1989

In the 1940s Henry J. Kaiser was a household name, as familiar then as Warren Buffett and Donald Trump are now. Like a Horatio Alger hero, Kaiser rose from lower-middle-class origins to become an enormously wealthy entrepreneur, building roads, bridges, dams, and housing. He established giant businesses in cement, aluminum, chemicals, steel, health care, and tourism. During World War II, his companies built cargo planes and Liberty ships. After the war, he manufactured the Kaiser-Frazer automobile. Along the way, he also became a major force in the development of the western United States, including Hawaii.

Henry J. Kaiser: Builder in the Modern American West is the first biography of this remarkable man. Drawing on a wealth of archival material never before utilized, Mark Foster paints an evenhanded portrait of a man of driving ambition and integrity, perhaps the ultimate "can-do" capitalist. He covers Kaiser's entire life (1882–1967), emphasizing many business ventures. He demonstrates that Kaiser was the prototypical "frontier" entrepreneur who often used government and union support to tame the "wilderness."

Though today the Kaiser industries are no longer under family management, the Kaiser legacy remains great. Kaiser played a major role in building the Hoover, Bonneville, Grand Coulee, and Shasta dams. The Kaiser-Permanente Medical Care Program still provides comprehensive health care for millions of subscribers. Kaiser-planned communities remain in Los Angeles; San Francisco; Portland, Oregon; and Boulder City, Nevada. Kaiser Engineers was actively engaged in hundreds of huge construction jobs across the nation and around the world.

U.S. and business historians, scholars of the modern West, and general readers will all find much to absorb them in this well-written biography.


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J. B. Hunt
The Long Haul to Success
Marvin Schwartz
University of Arkansas Press, 1992
This is an enlightening and entertaining history of the Arkansas-based firm, one of America’s premier trucking companies.

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Jacques Legardeur De Saint-Pierre
Officer, Gentleman, Entrepeneur
Joseph L. Peyser
Michigan State University Press, 1996

The documentary biography of Jacques Legardeur de Saint-Pierre, an officer in the Troupes de la Marine, who served throughout New France, sheds new light on the business activity of French colonial officers stationed in the West. Many of the eighty previously untranslated documents in Jacques Legardeur de Saint-Pierre demonstrate the extent and profitability of Saint-Pierre's pursuit of business activities while performing official duties in eighteenth-century French North America. The quest for profit permeated Saint- Pierre's career, particularly his command of the Western Sea Post after he succeeded the fabled Pierre Gaultier de Varennes et de la Vérendrye. Saint-Pierre and his secret partner General Jacques-Pierre de Taffanel de La Jonquière, Intendant François Bigot, and Meret, secretary to La Jonquière, used their positions to engage in extensive trade, especially brandy, with the Cree and Assiniboine northwest of Lake Superior. Saint-Pierre's activities provide fresh insights into the North American fur trade.


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Kinship, Business, and Politics
The Martinez Del Rio Family in Mexico, 1823-1867
By David W. Walker
University of Texas Press, 1987

The Martínez del Río family was a vigorous contestant in the highly politicized economy of early national Mexico. David Walker’s case study of its successes and failures provides a unique insider’s view of the trials and tribulations of doing business in a hostile environment. The family’s ordeal in Mexico—a series of personal dislocations and traumas—mirrored the painful contractions of an old society reluctantly giving birth to a new nation.

Using previously undiscovered primary source materials (including the private correspondence and business records of the family, public notary documents, transcripts of judicial proceedings, and the archives of Mexico’s Ministry of Foreign Relations and the British Foreign Office), Walker employs family history to analyze problems relating more generally to the development of state and society in newly independent Mexico.

The processes of socioeconomic formation in Mexico differed from those of Western Europe and the United States; accordingly, entrepreneurial activity had markedly contrasting implications for economic development and class formation. In the downwardly spiraling economy of nineteenth-century Mexico, economic activity was a zero-sum game. No new wealth was being created; most sectors remained stagnant and unproductive. To make their fortunes, empresarios, the Mexican capitalists, could not rely on income generated from authentic economic growth. Instead, they exploited the arbitrary acts of the interventionist Mexican state, which proscribed the free movement of factors within the marketplace. Speculation in the public debt took the place of more substantive undertakings. Coercive state power was diverted to create artificial environments in which otherwise inefficient and unproductive enterprises could flourish. But however well the empresarios might imitate the outward forms of industrial capitalism, they could not unlock the productive capacity of the Mexican economy. Instead, they and their allies and rivals engaged in destructive struggles to manipulate the state for personal gain, to the detriment of class interests, economic growth, and political stability.


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Minding the Store
A Memoir
Stanley Marcus
University of North Texas Press, 1997

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New Routes to Library Success
100+ Ideas from Outside the Stacks
Elisabeth Doucett
American Library Association, 2015

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Networking and Success since Benjamin Franklin
Pamela Walker Laird
Harvard University Press, 2006

Redefining the way we view business success, Pamela Laird demolishes the popular American self-made story as she exposes the social dynamics that navigate some people toward opportunity and steer others away. Who gets invited into the networks of business opportunity? What does an unacceptable candidate lack? The answer is social capital—all those social assets that attract respect, generate confidence, evoke affection, and invite loyalty.

In retelling success stories from Benjamin Franklin to Andrew Carnegie to Bill Gates, Laird goes beyond personality, upbringing, and social skills to reveal the critical common key—access to circles that control and distribute opportunity and information. She explains how civil rights activism and feminism in the 1960s and 1970s helped demonstrate that personnel practices violated principles of equal opportunity. She evaluates what social privilege actually contributes to business success, and analyzes the balance between individual characteristics—effort, innovation, talent—and social factors such as race, gender, class, and connections.

In contrasting how Americans have prospered—or not—with how we have talked about prospering, Laird offers rich insights into how business really operates and where its workings fit within American culture. From new perspectives on entrepreneurial achievement to the role of affirmative action and the operation of modern corporate personnel systems, Pull shows that business is a profoundly social process, and that no one can succeed alone.


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Samuel Bronfman
The Life and Times of Seagram’s Mr. Sam
Michael R. Marrus
Brandeis University Press, 1991
As the creator of the Seagram whiskey empire Sam Bronfman became a mythic figure in the business world, and in the years after his death the legend has developed further and further away from the life. Now for the first time the complete story of the man and the business he built is available. Sam Bronfman was according to Business Week "a volatile, shrewd, and highly individualistic leader [whose] technical knowledge and financial acumen remain unchallenged." For over twenty years, Forbes noted, Sam judged the U.S. market correctly -- as virtually no one else did. The story includes the passing on of the vast Seagram enterprise to the leadership of his sons, Edgar and Charles. Samuel Bronfman's father failed as a wheat farmer and then found success selling frozen fish, firewood and horses. At this point young Sam observed to his father, "The bar makes more profits than we do. Instead of selling horses, we should be selling the drinks." And thus began what was to become the Seagram whiskey empire. Sam's insight and timing were right as Canada, and especially the United States, were coming under the influence of the temperance movement. While legend often places Sam in the thick of Prohibition era bootlegging and rum running, in fact he built for the long term and kept his operations within both the law and its loopholes as he supplied American bootleggers. Sam demonstrated his marketing genius by insisting on quality in a business notorious for cutting corners and thereby set the standard for the industry in the decades to follow. Sam's success in penetrating the American market was such that after Prohibition his competitors lobbied the federal government for his protection. While Samuel Bronfman is a classic rags to riches tale, it is also the story of a Jew who remained in many ways outside business and social establishments even after becoming internationally famous. Commuting every week between his Montreal and New York office, his was a private life centered on his family and their home in Montreal and summer places such as Tarrytown, New York. In the 1950s Sam, under instructions from his daughter Phyllis Lambert, commissioned Mies van der Rohe to design a new corporate headquarters, the Seagram building at 375 Park Avenue, a landmark on the New York City skyline. As a leader of the Jewish community Sam was elected president of the Canadian Jewish Congress in 1939, and went on to organize financial aid to the fledgling state of Israel, beginning decades long involvement in Jewish affairs and support for the Jewish state. Sam was an intuitive leader and manager who knew his industry inside out and set the highest standards for his products and himself. His life makes a fascinating tale of business, power, wealth, and ethnic politics.

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Samuel Ullman and "Youth"
The Life, the Legacy
Margaret E. Armbrester
University of Alabama Press, 2009
Examines a poem that has not only withstood the vicissitudes of time, but has spread around the world like the waves lapping at a beach
Thousands of wonderful and sometimes strange fads have captured the public fancy in the almost five decades since the end of World War II. Most have been short-lived and soon faded away. There is, however, a poem that has not only withstood the vicissitudes of time, but has spread around the world like the waves lapping at a beach. This is the poem "Youth," by Samuel Ullman.
In December 1945, the Reader’s Digest published the poem and reported that General Douglas MacArthur, Commander of the Allied Forces, Far East, kept a copy of the poem near his desk.
Around that time, Yoshio Okada, a Japanese businessman, bought a copy of that December 1945 edition of the Reader's Digest, read the poem and was deeply affected by it. He translated it into Japanese and displayed it in his office as a guiding inspiration. Many of Okada's friends read the poem and were fascinated by its beauty. It began to receive national publicity through newspapers and magazines and became popular throughout Japan, especially among the intellectual community. Part of the reason for this widespread popularity is the excellence of the translation. Yoshio Okada, a man of noble character, gifted with a profound philosophy of life and literary talent, translated the poem into a beautiful, soul­stirring Japanese version.
Samuel Ullman's “Youth” reflects the truth of life, and his outcry of spirituality touches the intrinsic nature of man.

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Samurai and Silk
A Japanese and American Heritage
Haru Matsukata Reischauer
Harvard University Press, 1986
Samurai and Silk is a rare treasure: a book of penetrating insight into the Japanese character and the forging of modern Japan from the feudal Tokugawa shoguns to present day economic titans. Only Haru Reischauer could have written this extraordinary family account, beginning with her two illustrious grandfathers: one, a provincial samurai who became a founding father of the Meiji government; the other, a scion of a wealthy and enterprising peasant family who almost single-handedly developed the silk trade with America. Their remarkable stories, and those of their notable descendants, demonstrate the unbounded vision and determination that explain so much about Japan's legendary success.

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Start-Up Poland
The People Who Transformed an Economy
Jan Cienski
University of Chicago Press, 2018
Poland in the 1980s was filled with shuttered restaurants and shops that bore such imaginative names as “bread,” “shoes,” and “milk products,” from which lines could stretch for days on the mere rumor there was something worth buying. But you’d be hard-pressed to recognize the same squares—buzzing with bars and cafés—today. In the years since the collapse of communism, Poland’s GDP has almost tripled, making it the eighth-largest economy in the European Union, with a wealth of well-educated and highly skilled workers and a buoyant private sector that competes in international markets. Many consider it one of the only European countries to have truly weathered the financial crisis.
As the Warsaw bureau chief for the Financial Times, Jan Cienski spent more than a decade talking with the people who did something that had never been done before: recreating a market economy out of a socialist one. Poland had always lagged behind wealthier Western Europe, but in the 1980s the gap had grown to its widest in centuries. But the corrupt Polish version of communism also created the conditions for its eventual revitalization, bringing forth a remarkably resilient and entrepreneurial people prepared to brave red tape and limited access to capital. In the 1990s, more than a million Polish people opened their own businesses, selling everything from bicycles to leather jackets, Japanese VCRs, and romance novels. The most business-savvy turned those primitive operations into complex corporations that now have global reach.

Well researched and accessibly and entertainingly written, Start-Up Poland tells the story of the opening bell in the East, painting lively portraits of the men and women who built successful businesses there, what their lives were like, and what they did to catapult their ideas to incredible success. At a time when Poland’s new right-wing government plays on past grievances and forms part of the populist and nationalist revolution sweeping the Western world, Cienski’s book also serves as a reminder that the past century has been the most successful in Poland’s history.

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Tales of an Old Horsetrader
The First Hundred Years
Leroy Judson Daniels
University of Iowa Press, 1987

Leroy Daniels was born in 1882 near Adair, Iowa. When he was ten, his father gave him a pony and a checkbook and sent him out to buy cattle. By the time he was sixteen, he was alone on a ranch in Montana with a herd of seventy wild horses to break. At twenty-one, he was trading horses in the Chicago stockyards, where he told Henry Ford that a horse was better than a car any day. At one hundred, he retired to tell his memoirs.

The years in between are well worth reading about. Lee Daniels followed a plow all day long, worked coal to make ends meet, raised and traded and sold all manner of four-legged stock. But horses were always part of his life. Daniels traded them in Chicago for decades, sold them to Italy, England, France, and Belgium during World War I, inspected them for the army once the U.S. joined the Allies, bought them for eighty dollars in the morning and sold them for thousands by noon. He handled show horses, work horses, and trick horses, traveled the country over to fill his show barn with the best of them, befriended, understood, and loved them.

These pages tell the tale of a unique and vigorous American whose every word reveals his love of this land and its animals. If you weren't lucky enough to live like Lee Daniels, reading about his life is the next best thing.


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Tech to Table
25 Innovators Reimagining Food
Richard Munson
Island Press, 2021
Imagine eating a burger grown in a laboratory, a strawberry picked by a robot, or a pastry created with a 3-D printer. You would never taste the difference, but these technologies might just save your health and the planet’s. Today, landmark advances in computing, engineering, and medicine are driving solutions to the biggest problems created by industrialized food.

Tech to Table introduces readers to twenty-five of the most creative entrepreneurs advancing these solutions. They come from various places and professions, identities and backgrounds. But they share an outsider’s perspective and an idealistic, sometimes aggressive, ambition to rethink the food system.

Reinvention is desperately needed. Under Big Ag, pollution, climate change, animal cruelty, hunger, and obesity have festered, and despite decades of effort, organic farming accounts for less than one percent of US croplands. Entrepreneurs represent a new path, one where disruptive technology helps people and the environment. These innovations include supplements to lower the methane in cattle belches, drones that monitor irrigation levels in crops, urban warehouses that grow produce year-round, and more.

The pace and breadth of change is astonishing, as investors pump billions of dollars into ag-innovation. Startups are attracting capital and building markets, with the potential to upend conventional agribusiness’s stranglehold on the food system. Not every invention will prosper long-term, but each marks a fundamental change in our approach to feeding a growing population—sustainably.

A revolution in how we grow and eat food is brewing. Munson’s deftly crafted profiles offer a fascinating preview of the coming future of food.

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This Great Symbol
Pierre de Coubertin and the Origins of the Modern Olympic Games
John J. MacAloon
University of Chicago Press, 1981

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Thomas Taggart
Public Servant, Political Boss, 1856-1929
James Phillip Fadely
Indiana Historical Society Press, 1997

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The Village Entrepreneur
Change Agents in India’s Rural Development
Wayne G. Broehl, Jr.
Harvard University Press, 1978

In spite of the hopes raised and achievements attained by the “Green Revolution,” the less developed rural countries of the world still must struggle for economic growth. Social scientists now focus on the human dimension of development. They search for change agents—men and women who have the initiative to cast aside traditional techniques and who are willing to introduce modern methods to their communities.

The Village Entrepreneur is a timely update on the new strategy of development. With financial backing from the Ford Foundation and the Indian government, Wayne G. Broehl and his associates undertook a comprehensive study of the village entrepreneur in South India. They interviewed hundreds of rural businessmen and attempted to pinpoint the qualities that distinguished change agents from their tradition-bound comrades. Further, they attempted to define the ways in which these agents can be used as conduits of progress. A significant section of the book describes a pilot program established to engender innovative attitudes. The book also provides a working model that will help apply the concept of change agents to other fields and other countries.

A categorical, but controversial, assumption of this work is that change is the sine qua non of development. Broehl believes that such change will necessarily be both economic and social and is likely to be political as well. Realistically presented and forcefully expressed, his findings are a strong contribution to recent development theory.


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The Ohio State University Press, 1994

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When the White House Calls
From Immigrant Entrepreneur to U.S. Ambassador
John Price
University of Utah Press, 2011

When the White House Calls tells the life story of John Price, one of Utah’s most prominent citizens, beginning with his birth in Germany through his years as a successful builder and real estate developer—with business interests in broadcasting, manufacturing, distribution, and banking—to his life as a diplomat. Born in Berlin on August 18, 1933, Hans Joachim Praiss was five years old when he and his family fled Nazi Germany in April 1939. The family found temporary refuge in Panama, finally arriving at Ellis Island in September 1940 and settling in New York City. Following the advice of a professor at CCNY, Price traveled west to fulfill a geology fieldwork course requirement, but upon seeing the snow-capped mountains surrounding Salt Lake City, knew he would stay. He earned his Bachelor of Science in Geological Engineering from the University of Utah in 1956. He practiced in that field before tiring of the often rigorous travel requirements and the desolate nature of the work. He soon turned to new opportunities.

Years later, after operating successful business enterprises throughout the Intermountain region and nationally, and serving on numerous local, state, and national boards, Price had become the consummate entrepreneur, businessman, and community leader. He was ready to serve his country when the White House called. In February 2002 he was sworn in as U.S. Ambassador to the Republic of Mauritius, the Republic of Seychelles, and the Union of the Comoros, three Indian Ocean island nations off the east coast of Africa, where he served until 2005.

In this telling autobiography, John Price focuses on his years as an ambassador and includes his thoughts on the future of sub-Saharan Africa. The account of his service as a diplomat offers readers a view of the daily life of an ambassador—the protocol for official meetings with heads of state, the routine of the office, the process of handling official communications, and the intricacies of diplomacy. More than that, in a world concerned with the global war on terror, he reflects on the three island nations where he served and on the region’s increasing strategic importance to the national security of the United States.

In the years since the 2001 attacks on the World Trade Center and the Pentagon, the al-Qaeda movement has grown and its members have dispersed throughout the world, including the region known as the Horn of Africa and East Africa. Price calls attention to the vulnerability of sub-Saharan Africa as a haven for terrorists, and the critical need for our engagement of this desperate continent with economic development, health care, and education to counter this threat. His concern for this region of Africa is carefully articulated in the text, as well as in interviews (included as appendixes) with notable country leaders. When the White House Calls is a compelling story of the American Dream realized, and the importance of service to country. This is a book that will both educate and inspire young people, their mentors, and others, as they work to make a difference in the world.


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