front cover of Getting to the Heart of Science Communication
Getting to the Heart of Science Communication
A Guide to Effective Engagement
Faith Kearns
Island Press, 2021
At a community fire day in a northern California town several years ago, author Faith Kearns gave a talk on building fire-safe houses able to withstand increasingly common wildfires. Much to her surprise, Kearns was confronted by an audience member whose house had recently burned. What she thought was straightforward, helpful scientific information had instead retraumatized audience members, forcing Kearns to reevaluate her approach. Like Kearns, scientists today working on controversial issues from climate change to drought to COVID-19 are finding themselves more often in the middle of deeply traumatizing or polarized conflicts. It is no longer enough for scientists to communicate a scientific topic clearly. They must not only be experts in their fields of study, but also experts in navigating the thoughts, feelings, and opinions of members of the public they engage with, and with each other. And the conversations are growing more fraught.
 
In Getting to the Heart of Science Communication, Faith Kearns has penned a succinct guide for navigating the human relationships critical to the success of practice-based science. Using interviews and personal anecdotes, as well as her own insights as a field scientist, Kearns walks readers through the evolution of science communication and how emotional and high-stakes issues have shaped communication. The meat of the book lies in the middle chapters, where Kearns offers key tools for communicators: listening, working with conflict, and understanding trauma, loss, and healing. She concludes the book with a substantive discussion on diversity, equity, and inclusion in science communication, and advice to readers for handling their own emotional needs in an unpredictable career landscape.
 
This meticulously researched volume takes science communication to the next level, helping scientists see the value of listening as well as talking, understanding power dynamics in relationships, and addressing the roles of trauma, loss, grief, and healing. This book will particularly resonate with early to mid-career scientists, graduate students, and researchers, especially those in applied sciences who work closely with the public.
 
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Gilbert Austin's "Chironomia" Revisited
Sympathy, Science, and the Representation of Movement
Sara Newman and Sigrid Streit
Southern Illinois University Press, 2020
This first book-length study of Irish educator, clergyman, and author Gilbert Austin as an elocutionary rhetor investigates how his work informs contemporary scholarship on delivery, rhetorical history and theory, and embodied communication. Authors Sara Newman and Sigrid Streit study Austin’s theoretical system, outlined in his 1806 book Chironomia; or A Treatise on Rhetorical Delivery—an innovative study of gestures as a viable, independent language—and consider how Austin’s efforts to incorporate movement and integrate texts and images intersect with present-day interdisciplinary studies of embodiment.

Austin did not simply categorize gesture mechanically, separating delivery from rhetoric and the discipline’s overall goals, but instead he provided a theoretical framework of written descriptions and illustrations that positions delivery as central to effective rhetoric and civic interactions. Balancing the variable physical elements of human interactions as well as the demands of communication, Austin’s system fortuitously anticipated contemporary inquiries into embodied and nonverbal communication. Enlightenment rhetoricians, scientists, and physicians relied on sympathy and its attendant vivacious and lively ideas to convey feelings and facts to their varied audiences. During the seventeenth and eighteenth-centuries, as these disciplines formed increasingly distinct, specialized boundaries, they repurposed existing, shared communication conventions to new ends. While the emerging standards necessarily diverged, each was grounded in the subjective, embodied bedrock of the sympathetic, magical tradition.

 
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Graphic News
How Sensational Images Transformed Nineteenth-Century Journalism
Amanda Frisken
University of Illinois Press, 2020
”You furnish the pictures and I’ll furnish the war.” This famous but apocryphal quote, long attributed to newspaper magnate William Randolph Hearst, encapsulates fears of the lengths to which news companies would go to exploit visual journalism in the late nineteenth century. From 1870 to 1900, newspapers disrupted conventional reporting methods with sensationalized line drawings. A fierce hunger for profits motivated the shift to emotion-driven, visual content. But the new approach, while popular, often targeted, and further marginalized, vulnerable groups. Amanda Frisken examines the ways sensational images of pivotal cultural events—obscenity litigation, anti-Chinese bloodshed, the Ghost Dance, lynching, and domestic violence—changed the public's consumption of the news. Using intersectional analysis, Frisken explores how these newfound visualizations of events during episodes of social and political controversy enabled newspapers and social activists alike to communicate—or challenge—prevailing understandings of racial, class, and gender identities and cultural power.
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Grassroots Activisms
Public Rhetorics in Localized Contexts
Edited by Lisa L. Phillips, Sarah Warren-Riley, and Julie Collins Bates
The Ohio State University Press, 2024

What is the nature of grassroots activism? How and why do individuals get involved or attempt to make change for themselves, others, or their own communities? What motivates activists to maintain momentum when their efforts to redress injustices or paths toward change seem difficult or personally risky to navigate? These questions and more are addressed in Grassroots Activisms: Public Rhetorics in Localized Contexts. Featuring a diverse array of both local activist profiles and original scholarly essays, the collection amplifies and analyzes the tactics of grassroots activists working locally to intervene in a variety of social injustices—from copwatching and policy reform to Indigenous resistance against land colonization to #RageAgainstRape. 

Attuned to the demanding—and often underappreciated—work of grassroots activism, this book interrogates how such efforts unfold within and against existing historical, cultural, social, and political realities of local communities; are informed by the potentials and constraints of coalition-building; and ultimately shape different facets of society at the local level. This collection acknowledges and celebrates the complexity of grassroots activist work, showing how these less-recognized efforts often effect change where institutions have failed.

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Green Communication and China
On Crisis, Care, and Global Futures
Jingfang Liu
Michigan State University Press, 2020
How does China speak for nature? How are the pollution and climate change crises being addressed? What are the possibilities and limitations of mobilizing publics to care about the environment through new media, tourism, and government policy? Green Communication and China is the first volume to identify the importance of studying environmental communication in, about, and with China, a rising global environmental leader whose ecological and political controversies often make international headlines. Organized into three sections on communicating crisis, communicating care, and environmental futurity, these essays span multimodal communication practices and methods in green public culture and address topics ranging from The North Face advertisements to NGO advocacy to global governmental policy. The volume showcases the work of leading scholars, all of them deeply intimate with China, in disciplines ranging from cultural studies and rhetoric to public opinion polling, discourse analysis, ethnic studies, and sociology. These complex projects engage transnational and national politics, ecological and economic challenges, media saturation, and government control. Holding these tensions together without glossing over differences, Green Communication and China will inform new agendas for environmental communication in China, the United States, and beyond.
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"Guiguzi," China's First Treatise on Rhetoric
A Critical Translation and Commentary
Translated by Hui Wu / With Commentaries by Hui Wu and C. Jan Swearingen
Southern Illinois University Press, 2016
When Gorgias, Plato, and Aristotle were discussing and defining rhetoric in ancient Greece, many students in China, including Sun Bin, a descendent of Sun Tzu, who wrote The Art of War, were learning the techniques of persuasion from Guiguzi, “the Master of the Ghost Valley.” This pre–Qin dynasty recluse provided the basis for what is considered the earliest Chinese treatise devoted entirely to the art of persuasion. Called Guiguzi after its author, this translation of the received text provides an indigenous rhetorical theory and key persuasive strategies, some of which are still used by those involved in decision making and negotiations in China today. In “Guiguzi,” China’s First Treatise on Rhetoric, Hui Wu and C. Jan Swearingen present a new critical translation of this foundational work, which has great historical significance for the study of Chinese rhetoric and communication and yet is little known to Western readers.

Wu’s translation includes footnotes that incorporate both past and present scholarly commentary, and is accompanied by a prefatory introduction that situates Guiguzi in the sociopolitical and cultural realities of ancient China, and a glossary of rhetorical terms used in the treatise. Swearingen presents a comparative study suggesting the similarities and differences between emerging Greek and Chinese rhetorics during the same period, including the cultural contexts of warring states and emergent empires that surrounded each.

“Guiguzi,” China’s First Treatise on Rhetoric combines a new translation of a historically significant text with scholarly analysis and critical apparatus that will contribute to the emerging global understanding of Chinese rhetoric and communication.
 
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