The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry.

Divided into five sections – finance trends and challenges, economic rationale for public investment, primary sources of funding, revenue from enterprise sources, and fundraising – Financing Sport, 4th Edition also contains a thorough updated examination of venue and sport property revenues, including ticket and merchandise sales, the rise of luxurious and extravagant fan experiences, as well as commercial media rights that stretch across traditional broadcast, satellite, and innovative new web-based outlets for consuming sport content. Also newly updated and expanded are fundraising areas that discuss traditional and emerging trends in sport sponsorship and donation.

Thorough in both its depth and scope, Financing Sport, 4th Edition is an engaging, edifying textbook for sport-related graduate and undergraduate students, teachers, and industry professionals.

Securing financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities.

Widely acclaimed author John Crompton masterfully integrates the conceptual with the applied as Sponsorship for Sport Managers helps readers:

• understand how companies use sponsorship in their marketing programs,
• be responsive to sponsors' needs,
• charge an equitable fee for providing sponsors with leveraging opportunities,
• be active partners with the sponsors to help them meet their objectives, and
• measure the extent to which the objectives were accomplished.