In a world that is witnessing the explosive forces of individualism, tribalism, cultism, religion, nationalism, and regionalism, can the “global village” concept as envisioned by Marshall McLuhan have any meaning or hope for fruition? Do the media merely electronically override the stronger forces of basic human expression without in any way changing them?
    The Global Village offers fifteen essays by leading scholars and thinkers who weigh the pros and cons and come up with individual conclusions as well as a consensus. Included are “Turning McLuhan on His Head” by James E. Grunig, “The Vanishing Global Village” by Ray B. Browne, and “Global Village—Writ Small” by Marshall Fishwick. This book speaks to concerns in journalism, media, popular culture, and communications.

The rituals of religion these days as practiced in the United States on television, have become big theatre, a big show. Televangelism is big business, amounting to billions of dollars each year. Televangelists discussed are Billy Graham, Jimmy Swaggert, Jerry Falwell, Jim and Tammy Bakker, Terry Cole-Whittaker, Marilyn Hickey, Danuto Rylko Soderman, and Beverly LaHaye.

An investigation of society’s heroes during any time period will reveal the personnel deemed worthy of being emulated at that particular time by that particular society. There will be many old and time-tested figures, sometimes with new faces and new profiles; there will also be a mix of new faces. Thus the hero—like history itself—is constantly in transition, and both the hero and the transition are fundamental to the study of a culture. These essays turn the pantheon of heroes around before our eyes and reveal the many complicated aspects of hero worship.

The essays in this collection, written by some of the leading scholars in Popular Culture Studies, turn the page on the new millennium to see what are the directions of approach and the opportunities to be gained in recognition of the compelling need for studies in everyday cultures.

The twenty essays in this effort to bring new vitality to the humanities range through fields familiar in life but unfamiliar in the humanities canon. They include leisure, folk cultures, material culture, pornography, comics, animal rights, Black studies, traveling, and, of course, the bugbear of academics, television.

These essays, written by experts in their fields, demonstrate how necessary it is in the study of the humanities and social sciences to realize the interdependency of the fields and how rich the resulting study can be.