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Global Village: Dead Or Alive?
by Ray B. Browne and Ray Browne
contributions by Marshall W. Fishwick and Marshall Fishwick
University of Wisconsin Press, 1999
Paper: 978-0-87972-772-7 | Cloth: 978-0-87972-771-0
Library of Congress Classification HN17.5.G57 1999
Dewey Decimal Classification 302.234

In a world that is witnessing the explosive forces of individualism, tribalism, cultism, religion, nationalism, and regionalism, can the “global village” concept as envisioned by Marshall McLuhan have any meaning or hope for fruition? Do the media merely electronically override the stronger forces of basic human expression without in any way changing them?
    The Global Village offers fifteen essays by leading scholars and thinkers who weigh the pros and cons and come up with individual conclusions as well as a consensus. Included are “Turning McLuhan on His Head” by James E. Grunig, “The Vanishing Global Village” by Ray B. Browne, and “Global Village—Writ Small” by Marshall Fishwick. This book speaks to concerns in journalism, media, popular culture, and communications.

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