front cover of The Americanization of the Global Village
The Americanization of the Global Village
Essays in Comparative Popular Culture
Roger Rollin
University of Wisconsin Press, 1989

This collection of essays taken from a series of papers given at the Popular Culture division of the MLA convention in 1987 consists of a serious investigation of Popular Culture and in simplest terms investigates what people do and why they do it. Rolin's collection deals with the national identity of consumer countries and comes to grips with the fact that the consumption of foreign products could generate emoions of disjunction and displacement.

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Games In The Global Village
A 50 Nation Study Of Entertainment Television
Anne Cooper-Chen
University of Wisconsin Press, 1994
Games in the Global Village compares and contrasts television game shows in fifty countries. These shows have a “blank-slate” quality that makes them ideal for comparing entertainment television across borders.
Game shows can run the gamut of many subject areas or focus on one, such as rock music (MTV’s Remote Control) or football (ESPN's NFL Trivia Game). They can spotlight dazzlingly high IQs (the BBC’s erudite Mastermind) or nude assistants and contestants (Germany’s Tutti Frutti). They can limp along in mid-morning time slots or smash the competition in prime time (France’s La Roue de la Fortune).
    This is the first comprehensive comparison of TV entertainment content, and it gives new meaning to McLuhan’s concept of the “Global Village.”
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Global Village
Dead Or Alive?
Edited by Ray B. Browne and Marshall W. Fishwick
University of Wisconsin Press, 1999
In a world that is witnessing the explosive forces of individualism, tribalism, cultism, religion, nationalism, and regionalism, can the “global village” concept as envisioned by Marshall McLuhan have any meaning or hope for fruition? Do the media merely electronically override the stronger forces of basic human expression without in any way changing them?
    The Global Village offers fifteen essays by leading scholars and thinkers who weigh the pros and cons and come up with individual conclusions as well as a consensus. Included are “Turning McLuhan on His Head” by James E. Grunig, “The Vanishing Global Village” by Ray B. Browne, and “Global Village—Writ Small” by Marshall Fishwick. This book speaks to concerns in journalism, media, popular culture, and communications.
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Imaginary Futures
From Thinking Machines to the Global Village
Richard Barbrook
Pluto Press, 2007
This book is a history of the future. It shows how our contemporary understanding of the Net is shaped by visions of the future that were put together in the 1950s and 1960s.



Richard Barbrook argues that at the height of the Cold War the Americans invented the only working model of communism in human history, the Internet. Yet, for all of its libertarian potential, the goal of this high-tech project was geopolitical dominance. The ownership of time was control over the destiny of humanity. The potentially subversive theory of cybernetics was transformed into the military-friendly project of "artificial intelligence." Capitalist growth became the fastest route to the "information society." The rest of the world was expected to follow America's path into the networked future.



Today, we're still being told that the Net is creating the information society---and that America today is everywhere else tomorrow. Barbrook shows how this idea serves a specific geopolitical purpose. Thankfully, at the beginning of the twenty-first century, the DIY ethic of the Net shows that people can resist these authoritarian prophecies by shaping information technologies in their own interest. Ultimately, if we don't want the future to be what it used to be, we must invent our own improved and truly revolutionary future.

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front cover of Love in a Global Village
Love in a Global Village
A Celebration of Intercultural Families in the Midwest
Jessie Carroll Grearson
University of Iowa Press, 2000

In praise of diversity, Jessie Grearson and Lauren Smith offer Love in a Global Village: A Celebration of Intercultural Families in the Midwest, an account of the triumphs of fifteen intercultural families and the perseverance of their relationships in midwestern America. The couples recount their courtships, their adventures and difficulties, and their individual choices to create families and build lives together despite differences of race, language, religion, and culture.

Welcomed into homes in towns like Kalona, Iowa, and Springfield, Missouri, Grearson and Smith introduce readers to unexpected fusions of culture in middle America. By focusing on small communities where intercultural relationships are exceptions rather than the norm, Smith and Grearson offer affirmation that multicultural households can endure and flourish almost anywhere.

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front cover of The Neocolonialism of the Global Village
The Neocolonialism of the Global Village
Ginger Nolan
University of Minnesota Press, 2018

Uncovering a vast maze of realities in the media theories of Marshall McLuhan

The term “global village”—coined in the 1960s by Marshall McLuhan—has persisted into the twenty-first century as a key trope of techno-humanitarian discourse, casting economic and technical transformations in a utopian light. Against that tendency, this book excavates the violent history, originating with techniques of colonial rule in Africa, that gave rise to the concept of the global village. To some extent, we are all global villagers, but given the imbalances of semiotic power, some belong more thoroughly than others. Reassessing McLuhan’s media theories in light of their entanglement with colonial and neocolonial techniques, Nolan implicates various arch-paradigms of power (including “terra-power”) in the larger prerogative of managing human populations.

Forerunners: Ideas First is a thought-in-process series of breakthrough digital publications. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.

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