In the Andean city of Otavalo, Ecuador, a cultural renaissance is now taking place against a backdrop of fading farming traditions, transnational migration, and an influx of new consumer goods. Recently, Otavalenos have transformed their textile trade into a prosperous tourist industry, exporting colorful weavings around the world.

Tracing the connections among newly invented craft traditions, social networks, and consumption patterns, Rudi Colloredo-Mansfeld highlights the way ethnic identities and class cultures materialize in a sensual world that includes luxurious woven belts, powerful stereos, and garlic roasted cuyes (guinea pigs). Yet this case reaches beyond the Andes. He shows how local and global interactions intensify the cultural expression of the world's emerging "native middle classes," at times leaving behind those unable to afford the new trappings of indigenous identity.

Colloredo-Mansfeld also comments on his experiences working as an artist in Otavalo. His drawings, along with numerous photographs, animate this engaging study in economic anthropology.

This book examines ritual practices and public festivals in the Otavalo and Cotacachi areas of northern Andean Ecuador's Imbabura province. Otavaleños are a unique group in that they maintain their traditional identity but also cultivate a cosmopolitanism through frequent international travel. Ritual Encountersexplores the moral, mythic, and modern crossroads at which Otavaleños stand, and how, at this junction, they come to define themselves as millennial people. 

Michelle Wibbelsman shows that Otavaleños are deeply engaged in transnational mobility and in the cultural transformations that have resulted from Otavalan participation in global markets, international consumer trends, and technological developments. Rituals have persisted among this ethnic community as important processes for symbolically capturing and critically assessing cultural changes in the face of modern influences. As religious expression, political commentary, transcendental communication, moral judgment, and transformative experience, Otavalan rituals constitute enduring practices that affirm ethnic identities, challenge dominant narratives, and take issue with power inequalities behind hegemony. Ritual Encounters thus offers an appreciation of the modern and mythic community as a single and emergent condition.