front cover of Films That Work Harder
Films That Work Harder
The Circulation of Industrial Film
Vinzenz Hediger
Amsterdam University Press, 2024
What unleashed the forces of global capitalism which continue to shape today’s world? To solve this riddle economic historians usually point to the emergence of business-friendly values, the emergence of consumer markets and new forms of applied knowledge in early European modernity, which led to innovations in industrial organization, shipping, logistics and trade (which, among other things, enabled and were driven by the transatlantic slave trade). This book focuses on the 20th and 21st centuries and zooms in on the moving image as a factor of economic development and the history of global capitalism. In a series of in-depth cases studies at the intersection of film and media studies, science and technology studies and economic and social history, Films That Work Harder: The Circulations of Industrial Film presents an in-depth, global perspective on the dynamic relationship between film, industrial organization and economic development. Bringing together new research from leading scholars from Europe, Asia, Australia and North America, this book combines the state of the art in the field with an agenda for future research.
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front cover of Films that Work
Films that Work
Industrial Film and the Productivity of Media
Edited by Vinzenz Hediger and Patrick Vonderau
Amsterdam University Press, 2009

The history of industrial films - an orphan genre of twentieth-century cinema composed of government-produced and industrially sponsored movies that sought to achieve the goals of their sponsors, rather than the creative artists involved - seems to have left no trace in filmic cultural discourse. At its height the industrial film industry employed thousands, produced several trade journals and festival circuits, engaged with giants of twentieth-century industry like Shell and AT & T, and featured the talents of iconic actors and directors such as Buster Keaton, John Grierson and Alain Resnais. This is the first full-length book, anthology, and annotated bibliography to analyze the industrial film and its remarkable history.

Exploring the potential of the industrial film to uncover renewed and unexplored areas of media studies, this remarkable volume brings together renowned scholars such as Rick Prelinger and Thomas Elsaesser in a discussion of the radical potential and new possibilities in considering the history of this unexplored corporate medium.

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