front cover of Fitness Fiesta!
Fitness Fiesta!
Selling Latinx Culture through Zumba
Petra R. Rivera-Rideau
Duke University Press, 2024
As a fitness brand, Zumba Fitness has cultivated a devoted fan base of fifteen million participants spread across 180 countries. In Fitness Fiesta! Petra R. Rivera-Rideau analyzes how Zumba uses Latin music and dance to create and sell a vision of Latinness that’s tropical, hypersexual, and party-loving. Rivera-Rideau focuses on the five tropes that the Zumba brand uses to create this Latinness: authenticity, fiesta, fun, dreams, and love. Closely examining videos, ads, memes, and press coverage as well as interviews she conducted with instructors, Rivera-Rideau traces how Zumba Fitness constructs its ideas of Latinx culture by carefully balancing a longing for apparent authenticity with a homogenization of a marketable “south of the border”-style vacation. She shows how Zumba Fitness claims to celebrate Latinx culture and diversity while it simultaneously traffics in the same racial and ethnic stereotypes that are used to justify racist and xenophobic policies targeting Latinx communities in the United States. In so doing, Rivera-Rideau demonstrates not only the complex relationship between Latinidad and neoliberal, postracial America but also what that relationship means for the limits and possibilities of multicultural citizenship today.
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Hispanicism and Early US Literature
Spain, Mexico, Cuba, and the Origins of US National Identity
John C. Havard
University of Alabama Press, 2018
Well-researched analysis of the impact that Spain and Spanish America had on antebellum literature in the United States.
 
In Hispanicism and Early US Literature, author John C. Havard posits that representations of Spain, Spanish America, Spanishness, and Spanish Americanness are integral elements in the evolution of early national and antebellum US literature. He argues that Spanish-speaking countries have long held a broad fascination for Americans and that stock narratives regarding these peoples were central to the period’s US literature.
 
Beginning with the work of eighteenth-century literary nationalists such as Joel Barlow, US literature has been drawn to reflect on Spain and Spanish America. Such reflection was often inspired by geopolitical conflicts such as US expansion into Spanish Louisiana and the US-Mexican War. Havard terms the discourse emerging from these reflections “Hispanicism.” This discourse was used to portray the dominant viewpoint of classical liberalism that propounded an American exceptionalism premised on the idea that Hispanophone peoples were comparatively lacking the capacity for self-determination, hence rationalizing imperialism. On the conservative side were warnings against progress through conquest.
 
Havard delves into selected works of early national and antebellum literature on Spain and Spanish America to illuminate US national identity. Poetry and novels by Joel Barlow, James Fenimore Cooper, and Herman Melville are mined to further his arguments regarding identity, liberalism, and conservatism. Understudied authors Mary Peabody Mann and José Antonio Saco are held up to contrast American and Cuban views on Hispanicism and Cuban annexation as well as to develop the focus on nationality and ideology via differences in views on liberalism.
 
More than just a work of literary criticism, there is a substantial amount of cultural and political history discussed. Havard’s use of archival sources such as political articles and personal correspondence elucidates not just literary genres and movements such as early national epic poetry, abolitionist fiction, and the American Renaissance, but also US culture writ large.
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Inverted Conquest
The Myth of Modernity and the Transatlantic Onset of Modernism
Alejandro Mejias-Lopez
Vanderbilt University Press, 2009
Modernismo (1880s-1920s) is considered one of the most groundbreaking literary movements in Hispanic history, as it transformed literature in Spanish to an extent not seen since the Renaissance. As Alejandro Mejias-Lopez demonstrates, however, modernismo was also groundbreaking in another, more radical way: it was the first time a postcolonial literature took over the literary field of the former European metropolis.

Expanding Bourdieu's concepts of cultural field and symbolic capital beyond national boundaries, The Inverted Conquest shows how modernismo originated in Latin America and traveled to Spain, where it provoked a complete renovation of Spanish letters and contributed to a national identity crisis. In the process, described by Latin American writers as a reversal of colonial relations, modernismo wrested literary and cultural authority away from Spain, moving the cultural center of the Hispanic world to the Americas.

Mejias-Lopez further reveals how Spanish American modernistas confronted the racial supremacist claims and homogenizing force of an Anglo-American modernity that defined the Hispanic as un-modern. Constructing a new Hispanic genealogy, modernistas wrote Spain as the birthplace of modernity and themselves as the true bearers of the modern spirit, moved by the pursuit of knowledge, cosmopolitanism, and cultural miscegenation, rather than technology, consumption, and scientific theories of racial purity.



Bound by the intrinsic limits of neocolonial and postcolonial theories, scholarship has been unwilling or unable to explore modernismo's profound implications for our understanding of Western modernities.

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front cover of A Kiss across the Ocean
A Kiss across the Ocean
Transatlantic Intimacies of British Post-Punk and US Latinidad
Richard T. Rodríguez
Duke University Press, 2022
In A Kiss across the Ocean Richard T. Rodríguez examines the relationship between British post-punk musicians and their Latinx audiences in the United States since the 1980s. Melding memoir with cultural criticism, Rodríguez spotlights a host of influential bands and performers including Siouxsie and the Banshees, Adam Ant, Bauhaus, Soft Cell, Frankie Goes to Hollywood, and Pet Shop Boys. He recounts these bands’ importance for him and other Latinx kids and discusses their frequent identification with these bands’ glamorous performance of difference. Whether it was Siouxsie Sioux drawing inspiration from Latinx contemporaries and cultural practices or how Soft Cell singer Marc Almond’s lyrics were attuned to the vibrancy of queer Latinidad, Rodríguez shows how Latinx culture helped shape British post-punk. He traces the fandom networks that link these groups across space and time to illuminate how popular music establishes and facilitates intimate relations across the Atlantic. In so doing, he demonstrates how the music and styles that have come to define the 1980s hold significant sway over younger generations equally enthused by their matchlessly pleasurable and political reverberations. 
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The Transnational Construction of Mayanness
Reading Modern Mesoamerica through US Archives
Fernando Armstrong-Fumero
University Press of Colorado, 2023
The Transnational Construction of Mayanness explores how US academics, travelers, officials, and capitalists contributed to the construction of the Maya as an area of academic knowledge and affected the lives of the Maya peoples who were the subject of generations of anthropological research from the mid-nineteenth century to the present. Expanding discussions of the neocolonial relationship between the US and its southern neighbors and emphasizing little-studied texts virtually inaccessible to those in Mexico and Central America, this is the first and only set of comparative studies to bring in US-based documentary collections as an enriching source of evidence.
 
Contributors tap documentary, ethnographic, and ethnoarchaeological sources from North America to expand established categories of fieldwork and archival research conducted within the national spaces of Mexico and Central America. A particularly rich and diverse set of case studies interrogate the historical processes that remove sources from their place of production in the “field” to the US, challenge the conventional wisdom regarding the geography of data sources that are available for research, and reveal a range of historical relationships that enabled US actors to shape the historical experience of Maya-speaking peoples.
 
The Transnational Construction of Mayanness offers rich insight into transnational relations and suggests new avenues of research that incorporate an expanded corpus of materials that embody the deep-seated relationship between Maya-speaking peoples and various gringo interlocutors. The work is an important bridge between Mayanist anthropology and historiography and broader literatures in American, Atlantic, and Indigenous studies.
 
Contributors: David Carey, M. Bianet Castellanos, Matilde Córdoba Azcárate, Lydia Crafts, John Gust, Julio Cesar Hoil Gutierréz, Jennifer Mathews, Matthew Watson
 
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