BiblioVault - Books about Madison Avenue

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2 books about Madison Avenue

From Moonshine To Madison Avenue: Cultural History Of The Nascar Winston Cup Series
Mark D. Howell
University of Wisconsin Press, 1997
Library of Congress GV1029.9.S74H68 1997 | Dewey Decimal 796.720973

NASCAR Winston Cup stock car racing is America’s fastest growing and most popular spectator sport. This book is a cultural and social reading of Winston Cup racing, the people who made the sport what it is today, and the corporations who sponsor the participants during their thirty-two race, ten-month quest for the national championship.

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Writing for Hire: Unions, Hollywood, and Madison Avenue
Catherine L. Fisk
Harvard University Press, 2016
Library of Congress K1440.F57 2016 | Dewey Decimal 346.730482

Professional writers may earn a tidy living for their work, but they seldom own their writing. Catherine Fisk traces the history of labor relations that defined authorship in film, TV, and advertising in the mid-twentieth century, showing why strikingly different norms of attribution emerged in these overlapping industries.

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