BiblioVault - Books about Marketing

Reducing Firearm Injury and Death

A Public Health Sourcebook on Guns

Trudy A. Karlson

Rutgers University Press, 1997

There are few issues more explosive than guns. "Guns don't kill people, people kill people," is an often-heard response to calls for firearm control. But are there ways to make guns safer without placing further restrictions on gun owners? Can guns be engineered to reduce the number and severity of injuries?

This book is about guns and new solutions for addressing problems they create. Trudy Karlson and Stephen Hargarten, two experts in public health and injury control, show readers how guns are products, designed to injure and kill, and how changes in the design, technology, and marketing of firearms can lead to reductions in the number of injuries and fatalities.

Just as innovations in the design and technology of motor vehicles succeeded in creating safer cars, Karlson and Hargarten describe how responsible changes to gun products can reduce the number of serious injuries and fatalities. The injury control perspective illustrates how the characteristics of guns and ammunition are associated with their ability to cause injury and death. It also provides options for how guns can be re-engineered to ensure a greater degree of safety and protection. Reducing Firearm Injury and Death teaches basic facts about guns and gun injuries, and by reframing the problem of firearms as a public health issue, offers hope for saving lives.

[more]

Remake, Remodel

Women's Magazines in the Digital Age

Brooke Erin Duffy

University of Illinois Press, 2013

What is a magazine? For decades, women's magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of women's glossies up through the turn of this century. Yet amidst an era of convergent media technologies, participatory culture, and new demands from advertisers, questions about the identity of women's magazines have been cast up for reflection.

Remake, Remodel: Women's Magazines in the Digital Age offers a unique glimpse inside the industry and reveals how executives and content creators are remaking their roles, their audiences, and their products at this critical historic juncture. Through in-depth interviews with women's magazine producers, an examination of hundreds of trade press reports, and in-person observations at industry summits, Brooke Erin Duffy chronicles a fascinating shift in print culture and technology from the magazine as object to the magazine as brand. She draws on these findings to contribute to timely debates about media producers' labor conditions, workplace hierarchies, and creative processes in light of transformed technologies and media economies.

[more]

Rembrandt's Enterprise

The Studio and the Market

Svetlana Alpers

University of Chicago Press, 1988

"Singularly interesting and stimulating. . . . A passionate and original work of scholarship."—Richard Wollheim, Times Literary Supplement

"With the publication [of Rembrandt's Enterprise], Svetlana Alpers has firmly established herself in the front ranks of art historians at work today. . . . The book is not a long one. Yet, there is more perceptive scholarship packed into its four chapters than is typically found in a whole shelf of the more common outpourings of academic writers. Rembrandt's Enterprise is less a book of archival discoveries than of fresh interpretation of the revered artist and his milieu. . . . Alpers makes us see how Rembrandt's complex and enormously popular art has embedded itself in our ways of thinking about who we are and how we live, even in the late 20th century."—Christopher Knight, Los Angeles Herald Examiner

[more]

The Romance of Commerce and Culture

Capitalism, Modernism, and the Chicago-Aspen Crusade for Cultural Reform, Revised Edition

James Sloan Allen

University Press of Colorado, 2002

The Romance of Commerce and Culture is a lively and provocative history of how art and intellect formed an alliance with consumer capitalism in the mid-twentieth century and put Aspen, Colorado, on the map.

[more]